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ecolinq.com website review
Visit site (opens in a new tab)Reviewed 10 November 202621 issues · 71 checks
This review found 21 issues worth fixing on ecolinq.com, 7 of them high impact, across 71 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
84B- #19,769 of 108,858 reviewed websitesbeats 77%
- #12,885 of 61,765 online storesbeats 73%
- #12,515 of 56,365 Shopify storesbeats 71%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.9 s
1.3 s
1.7 s
2.1 s
2.6 s
3.0 s
3.4 s
Speed
Reduce unused JavaScript
1.6 s · 338 KiBAbout 338 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 70
70/100Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 53 KiB5 files are served with short cache lifetimes, so returning visitors download them again (53 KiB).
Render-blocking requests
350 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
2,062 HTML elements
The page has 2,062 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 78 ms
78 msShopify costs a phone 78 ms of main-thread work and 410 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 42 KiB3 images could be 42 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, Heroku and Google CDN and others), adding 532 KiB and 134 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.
Reduce unused CSS
13 KiBAbout 13 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 377 ms of it running JavaScript. That is comfortably low.
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 7.9 s
7.9 sYour largest element takes 7.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 8.0 s
8.0 sThe page becomes fully interactive after 8.0 s. Good is under 3.8 s.
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 44 ms
44 msScripts block the page for only 44 ms while loading. Good is under 200 ms.
Images and page weight
About 0.5 g of CO₂ per visit
0.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 61.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.8 MB in 172 requests
1.8 MBYour homepage downloads 1.8 MB in 172 requests on a phone: scripts 675 KiB (52), other files 646 KiB (67) and images 347 KiB (27). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
2 checks passed
Every image has alt text
All 70 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
One H1 headline
Your <h1> is empty.
205 internal links, 7 external
The homepage links to 205 pages on ecolinq.com and 7 external pages.
6 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Choose Ecolinq for eco-friendly packaging solutions. A wide range of sustainable packaging materials tailored for profe…”.
Title: 50 characters
Your title is a healthy 50 characters: “Ecolinq.com | Sustainable Packaging for Businesses”.
Canonical URL set
The canonical URL is https://www.ecolinq.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.ecolinq.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,555 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.ecolinq.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://www.ecolinq.com/customer_authentication/redirect, which answers with an error. Visitors hit a dead end and search engines drop it.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.
6 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://product-samples.herokuapp.com/complied/main.min.css' from origin 'https://www.ecol…”.
2 checks passed
Tap targets are thumb-sized
17 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,024 words of copy
The homepage carries about 1,024 words of visible text.
4 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Subscribe”, “Start shopping” and “Contact us”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: a star rating, 1 trust badge and “5,000+ reviews”.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
15 other companies contacted
Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ecolinq.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Essential Announcer · Hulk Discounts · Essential Announcement Bar · Forms · Volume Discount By Hulkapps · herokuapp.com · Hulk Product Options
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on ecolinq.com, including 10 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.