edgevaping.com website review

A phone's processor spends 7.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Google Tag Manager, PayPal and Shopify and others), adding 1.7 MB and 877 ms of main-thread time.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

About 581 KiB of JavaScript is downloaded but never used on this page.

22 files are served with short cache lifetimes, so returning visitors download them again (333 KiB).

Shopify costs a phone 144 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Klaviyo costs a phone 139 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

LoyaltyLion costs a phone 84 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 images could be 182 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

About 60 KiB of CSS is downloaded but never applied on this page.

Polyfills for old browsers add 56 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

The page becomes fully interactive after 16.8 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 333 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 120 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.5 MB in 303 requests on a phone: scripts 1.7 MB (144), other files 727 KiB (91) and images 724 KiB (24). Under 2 MB keeps phones on slow connections fast.

EDGE_Nicotine_Pouches_-_Mobile.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

5 images (232 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.00 g of CO₂e: 119.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 17 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

17 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (1 element).

There are 2 <h1> headlines (“” and “EDGE Vaping - Premium UK Made Vape Juice”). One clear main headline is easier for people and search engines.

Structured data found (BreadcrumbList, Organization and WebSite) but with 3 problems, for example “Organization: logo is not an absolute URL ("//www.edgevaping.com/cdn/shop/files/schemaplus_organiza…”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 238 pages on edgevaping.com and 2 external pages.

https://www.edgevaping.com/collections/tobacco, https://www.edgevaping.com/collections/desserts, https://www.edgevaping.com/collections/fruit-ice-menthol and https://www.edgevaping.com/collections/drinks-flavoured-vape-juice took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 116 found) and read each the way a search engine does.

11 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'register')”.

Requests the notification permission on page load.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 907 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.