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edow.com website review
Visit site (opens in a new tab)Reviewed 19 October 202630 issues · 101 checks
This review found 30 issues worth fixing on edow.com, 15 of them high impact, across 101 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.8 s |
| May 9, 2026 | 1.8 s |
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 69 ms |
| May 9, 2026 | 67 ms |
| May 16, 2026 | 66 ms |
| May 23, 2026 | 65 ms |
| May 30, 2026 | 67 ms |
| Jun 6, 2026 | 70 ms |
| Jun 13, 2026 | 70 ms |
| Jun 20, 2026 | 70 ms |
| Jun 27, 2026 | 69 ms |
| Jul 4, 2026 | 67 ms |
| Jul 11, 2026 | 68 ms |
| Jul 18, 2026 | 68 ms |
| Jul 25, 2026 | 70 ms |
| Aug 1, 2026 | 71 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 74 ms |
| Aug 22, 2026 | 72 ms |
| Aug 29, 2026 | 73 ms |
| Sep 5, 2026 | 71 ms |
| Sep 12, 2026 | 71 ms |
| Sep 19, 2026 | 71 ms |
| Sep 26, 2026 | 74 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.2 s
1.8 s
2.4 s
3.0 s
3.6 s
4.2 s
4.8 s
edow.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
5.6 s · 839 KiBAbout 839 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.6 s faster on a phone.
Render-blocking requests
1.9 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
Mobile performance score: 42
42/100Your mobile performance score is 42 (desktop: 78). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.9 s
A phone's processor spends 4.9 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Wistia, Google Tag Manager and Facebook and others), adding 2.2 MB and 1.8 s of main-thread time.
Wistia adds 965 ms
965 msWistia costs a phone 965 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 359 ms
359 msGoogle Tag Manager costs a phone 359 ms of main-thread work and 474 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
160 KiB15 files are served with short cache lifetimes, so returning visitors download them again (160 KiB).
Improve image delivery
24 KiB2 images could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
12 KiBAbout 12 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 78 but mobile only 42. A gap that wide usually means heavy scripts and images that hit phones hardest.
Minify CSS
7 KiB7 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Enhancing Washington’s Vision For Over 50 Years”.
First Contentful Paint: 6.0 s
6.0 sThe first text or image appears after 6.0 s on a phone. Good is under 1.8 s.
Time to Interactive: 18.3 s
18.3 sThe page becomes fully interactive after 18.3 s. Good is under 3.8 s.
Speed Index: 10.0 s
10.0 sVisually, the page fills in at 10.0 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 1.0 s
1.0 sReal visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 557 ms
557 msScripts block taps and scrolling for 557 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 69 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.2 MB in 123 requests
4.2 MBYour homepage downloads 4.2 MB in 123 requests on a phone: scripts 2.0 MB (52), images 1.9 MB (32) and HTML 127 KiB (5). Under 2 MB keeps phones on slow connections fast.
About 1.2 g of CO₂ per visit
1.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.18 g of CO₂e: 141.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Form elements should have a visible label (1 element)
Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.
23 images without alt text
23 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (35 elements)
All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Headings skip levels
Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Structured data has 1 problem
Structured data found (BreadcrumbList, Organization, WebPage and WebSite) but with 1 problem, for example “ld+json block 1 is not valid JSON (Expected double-quoted property name in JSON at position 226)”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
107 internal links, 8 external
The homepage links to 107 pages on edow.com and 8 external pages.
6 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Providing safe, effective eye care is a top priority at Eye Doctors of Washington. Our physicians understand how import…”.
One H1 headline
Your main headline reads: “Why Choose eye doctors of washington?”.
Title: 59 characters
Your title is a healthy 59 characters: “LASIK Washington DC | Cataracts | Eye Doctors of Washington”.
Canonical URL set
The canonical URL is https://www.edow.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.edow.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (913 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 72 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
12 of 13 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (edow.com).
Valid certificate (44 days left)
The certificate from Let's Encrypt · YE2 verifies for edow.com and is valid for another 44 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://edow.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 44 links work
All 44 links checked from your homepage (40 internal, 4 external) answered without errors.
Domain and trust
Domain expires in 84 days
edow.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.
No CAA record
edow.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
edow.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 27 years old
27 yearsedow.com was registered in Jan 1999 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 507 words of copy
The homepage carries about 507 words of visible text.
6 checks passed
7 calls to action
The homepage has 7 calls to action, for example “Medical Records Request”, “Contact Us” and “Request an Appointment”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks and 23 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Direct contact links
Visitors can reach you directly: 10 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be edow.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a include:sendgrid.com include:us._netblocks.mimecast.com include:spf.protection.outlook.com include:spf-0090420…”.
DKIM signing found
A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- WordPress 7.1.3
- Framework
- jQuery
- Analytics
- Google Analytics | Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
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