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edq.com website review
Visit site (opens in a new tab)Reviewed 31 October 202653 issues · 96 checks
This review found 53 issues worth fixing on edq.com, 21 of them high impact, across 96 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
57FClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.7 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 2.7 s |
| Jun 6, 2026 | 2.7 s |
| Jun 13, 2026 | 2.6 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.6 s |
| Jul 4, 2026 | 2.6 s |
| Jul 11, 2026 | 2.6 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.6 s |
| Aug 1, 2026 | 2.6 s |
| Aug 8, 2026 | 2.6 s |
| Aug 15, 2026 | 2.6 s |
| Aug 22, 2026 | 2.6 s |
| Aug 29, 2026 | 2.6 s |
| Sep 5, 2026 | 2.6 s |
| Sep 12, 2026 | 2.6 s |
| Sep 19, 2026 | 2.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 203 ms |
| May 16, 2026 | 204 ms |
| May 23, 2026 | 210 ms |
| May 30, 2026 | 212 ms |
| Jun 6, 2026 | 211 ms |
| Jun 13, 2026 | 208 ms |
| Jun 20, 2026 | 200 ms |
| Jun 27, 2026 | 194 ms |
| Jul 4, 2026 | 194 ms |
| Jul 11, 2026 | 192 ms |
| Jul 18, 2026 | 189 ms |
| Jul 25, 2026 | 187 ms |
| Aug 1, 2026 | 183 ms |
| Aug 8, 2026 | 183 ms |
| Aug 15, 2026 | 186 ms |
| Aug 22, 2026 | 191 ms |
| Aug 29, 2026 | 192 ms |
| Sep 5, 2026 | 193 ms |
| Sep 12, 2026 | 189 ms |
| Sep 19, 2026 | 189 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Avoid multiple page redirects
10.6 sThe page goes through 2 redirects before it starts loading, costing about 10.6 s. Link and advertise the final URL directly.
Use efficient cache lifetimes
4.8 s · 817 KiB28 files are served with short cache lifetimes, so returning visitors download them again (817 KiB).
Render-blocking requests
1.4 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused JavaScript
540 ms · 527 KiBAbout 527 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 540 ms faster on a phone.
Mobile performance score: 52
52/100Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
500 ms · 157 KiBAbout 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 500 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Adobe Tag Manager and Other Google APIs/SDKs and others), adding 1,005 KiB and 517 ms of main-thread time.
Improve image delivery
300 ms · 313 KiB5 images could be 313 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Font display
500 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).
Google CDN adds 284 ms
284 msGoogle CDN costs a phone 284 ms of main-thread work and 736 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.8 s
A phone's processor spends 2.8 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 26 ms
26 msYour server sent the HTML in 26 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 14.6 s
14.6 sYour largest element takes 14.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 20.6 s
20.6 sThe page becomes fully interactive after 20.6 s. Good is under 3.8 s.
First Contentful Paint: 5.7 s
5.7 sThe first text or image appears after 5.7 s on a phone. Good is under 1.8 s.
Speed Index: 7.5 s
7.5 sVisually, the page fills in at 7.5 s (Speed Index). Good is under 3.4 s.
Real-user TTFB: 817 ms
817 msReal visitors wait 817 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 290 ms
290 msScripts block taps and scrolling for 290 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 203 ms to 189 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.6 s to 2.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 128 ms
128 msReal visitors wait 128 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 81 requests
3.2 MBYour homepage downloads 3.2 MB in 81 requests on a phone: scripts 1.5 MB (22), images 784 KiB (23) and other files 371 KiB (22). Under 2 MB keeps phones on slow connections fast.
About 0.9 g of CO₂ per visit
0.92 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.92 g of CO₂e: 110.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Documents must have <title> element to aid in navigation (1 element)
Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Hidden but focusable
4 elements hidden from screen readers can still receive keyboard focus.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
1 checks passed
5 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 10 WCAG 2.2 A/AA and best-practice rules on the phone render: 5 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Page is set to noindex
The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
2 checks passed
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.experian.com/credit-cards/sitemap-0.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
No mobile viewport
No viewport meta tag, so phones render the desktop layout zoomed out.
4 third-party cookies
4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 (Forbidden)”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
No character set
No character set is declared, so some characters can render as gibberish.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (edq.com).
Valid certificate (57 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA EV R36 verifies for edq.com and is valid for another 57 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://edq.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
Domain and trust
Domain expires in 57 days
edq.com is registered until Dec 2026. Make sure auto-renew is on and the card on file is current.
No CAA record
edq.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
edq.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
1 checks passed
Domain is 24 years old
24 yearsedq.com was registered in Dec 2001 through CSC Corporate Domains, Inc.. An established domain carries more trust with email providers and search engines.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 0 words
The homepage has only about 0 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
Email authentication
No DMARC policy
edq.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
Email authentication score: 45/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:stspg-customer.com ~all”.
DKIM signing found
A DKIM key is published (selector “smtp”), so receivers can verify mail really came from you.
Privacy and tracking
7 cookies set on arrival
7Opening the homepage sets 7 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 other company contacted
Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
Stack
- Hosting
- Imperva
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 53 issues on edq.com, including 19 speed issues, 10 SEO issues and 6 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.