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edplit.com website review

Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 107 checks

This review found 38 issues worth fixing on edplit.com, 18 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 23Nov 71.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.8 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.7 s
Oct 3, 20261.7 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.6 s
Nov 7, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
163 ms144 msMay 23Nov 7161 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026151 ms
Jun 6, 2026152 ms
Jun 13, 2026153 ms
Jun 20, 2026153 ms
Jun 27, 2026152 ms
Jul 4, 2026146 ms
Jul 11, 2026150 ms
Jul 18, 2026147 ms
Jul 25, 2026150 ms
Aug 1, 2026153 ms
Aug 8, 2026146 ms
Aug 15, 2026150 ms
Aug 22, 2026146 ms
Aug 29, 2026153 ms
Sep 5, 2026154 ms
Sep 12, 2026153 ms
Sep 19, 2026156 ms
Sep 26, 2026155 ms
Oct 3, 2026158 ms
Oct 10, 2026154 ms
Oct 17, 2026152 ms
Oct 24, 2026151 ms
Oct 31, 2026153 ms
Nov 7, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of edplit.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. edplit.com at 0.7 s0.7 s
  2. edplit.com at 1.4 s1.4 s
  3. edplit.com at 2.2 s2.2 s
  4. edplit.com at 2.9 s2.9 s
  5. edplit.com at 3.6 s3.6 s
  6. edplit.com at 4.3 s4.3 s
  7. edplit.com at 5.0 s5.0 s
  8. edplit.com at 5.7 s5.7 s

edplit.com does not allow embedding, so this is Google's rendering of the page.

Speed

12 to fix57
  • Reduce unused JavaScript

    3.6 s · 779 KiB

    About 779 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.6 s faster on a phone.

  • Improve image delivery

    1.4 s · 979 KiB

    43 images could be 979 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.7 s · 330 KiB

    51 files are served with short cache lifetimes, so returning visitors download them again (330 KiB).

  • Render-blocking requests

    1.7 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,874 HTML elements

    The page has 3,874 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, helpcrunch.com and Clarity and others), adding 2.1 MB and 809 ms of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Duplicated JavaScript

    300 ms · 37 KiB

    37 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 175 ms

    175 ms

    Shopify costs a phone 175 ms of main-thread work and 475 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • helpcrunch.com adds 134 ms

    134 ms

    helpcrunch.com costs a phone 134 ms of main-thread work and 860 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 108 ms

    108 ms

    Klaviyo costs a phone 108 ms of main-thread work and 309 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 196 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    20 ms · 63 KiB

    About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

  • Legacy JavaScript

    50 ms · 19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Minify JavaScript

    47 KiB

    47 KiB could be saved by minifying JavaScript.

  • Minify CSS

    10 KiB

    10 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 26.2 s

    26.2 s

    Your largest element takes 26.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 27.2 s

    27.2 s

    The page becomes fully interactive after 27.2 s. Good is under 3.8 s.

  • Speed Index: 9.7 s

    9.7 s

    Visually, the page fills in at 9.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Real-user TTFB: 811 ms

    811 ms

    Real visitors wait 811 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.6 s

    1.6 s

    Real visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 112 ms

    112 ms

    Scripts block the page for only 112 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

5 to fix26
  • Page weight: 7.0 MB in 391 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 391 requests on a phone: scripts 1.9 MB (118), images 1.8 MB (65) and media 1.5 MB (2). Under 2 MB keeps phones on slow connections fast.

  • 6 images far larger than shown

    1.1 MB

    6 images are downloaded at several times the size a phone draws them, for example INNOVATIVE_SOLUTIONS_1600_x_800_._62f823d8-0b49-4487-b635-d9 at 1,560 px wide, shown at 130 px. Resized copies would save about 1.1 MB.

  • 1 image over 500 KB

    INNOVATIVE_SOLUTIONS_1600_x_800_._62f823d8-0b49-4487-b635-d9 weighs 512 KiB. On a phone connection a single image that size takes seconds.

  • An image on the first screen is lazy-loaded

    390..580_1c898358-29f4-48d9-8207-113dfeaf026c.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 6 images in older formats

    6 images (1,012 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (215 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.0 g of CO₂ per visit

    1.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 238.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8490
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 18 links without text

    18 visible links have no text or label, so screen readers cannot say where they go.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9293
  • Title is long (69 characters)

    Your title is 69 characters, so Google will cut it off around 60: “Edplit ➤ Hidden Tile-Integrated & Invisible Solutions for Tiled Walls”.

  • 107 internal links, 9 external

    The homepage links to 107 pages on edplit.com and 9 external pages.

7 checks passed
  • Meta description: 158 characters

    Your meta description is 158 characters: “Shop hidden tile-integrated and invisible solutions by Edplit ✩, including concealed systems for seamless integration i…”.

  • One H1 headline

    Your main headline reads: “Edplit”.

  • Canonical URL set

    The canonical URL is https://edplit.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://edplit.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,586 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    /apps/my/courses/list and /apps/track123 all use the title “Edplit”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    /collections/recessed-bathroom-accessories and /apps/my/courses/list have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages without an H1

    /apps/my/courses/list and /apps/track123 have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    /collections/diamondcut-tools took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    54 of 55 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (edplit.com).

  • Valid certificate (58 days left)

    The certificate from Let's Encrypt · YE2 verifies for edplit.com and is valid for another 58 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://edplit.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 45 links work

    All 45 links checked from your homepage (40 internal, 5 external) answered without errors.

Domain and trust

  • No CAA record

    edplit.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    edplit.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 2 years old

    2 years

    edplit.com was registered in Jun 2024 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2029

    edplit.com is registered until Jun 2029.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 5 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,056 words of copy

    The homepage carries about 2,056 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now” and “Get a $20 bonus”.

  • 34 calls to action

    The homepage has 34 calls to action, for example “Shop All”, “Go to Shop All” and “Contact”.

  • 13 short forms

    13 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Microsoft Clarity and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be edplit.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:klaviyo._spf.klaviyomail.com include:dc-aa8e722993._spfm.edplit.com include:mail…”.

  • DKIM signing found

    A DKIM key is published (selector “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 10 trackers load before any consent

    10

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 15 apps. Each one is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Zigpoll Customer Surveys · Multifeeds · Microsoft Clarity · Simprosys Google Shopping Feed · Easylocation · Localizing · Yaki Buy X Get Y Free Gift · Cwilltrustoo Reviews · Deco Labels Badges · vstar.app · nfcube.com · nice-team.net · plerdy.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

CMS
WordPress
E-commerce
Shopify
Analytics
Hotjar | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 38 issues on edplit.com, including 18 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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