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elevant.co website review

Visit site (opens in a new tab)Reviewed 13 November 202632 issues · 68 checks

This review found 32 issues worth fixing on elevant.co, 8 of them high impact, across 68 checks. The most urgent: page weight: 29.1 MB in 292 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of elevant.co (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. elevant.co at 0.9 s0.9 s
  2. elevant.co at 1.8 s1.8 s
  3. elevant.co at 2.7 s2.7 s
  4. elevant.co at 3.6 s3.6 s
  5. elevant.co at 4.5 s4.5 s
  6. elevant.co at 5.4 s5.4 s
  7. elevant.co at 6.3 s6.3 s
  8. elevant.co at 7.2 s7.2 s

Speed

11 to fix63
  • Render-blocking requests

    1.6 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Main-thread work: 5.9 s

    A phone's processor spends 5.9 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, productfinder.app and Shopify and others), adding 4.8 MB and 1.0 s of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 677 KiB

    About 677 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 184 ms

    184 ms

    Shopify costs a phone 184 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    50 ms · 375 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (375 KiB).

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 258 ms. During a long task the page ignores taps.

  • productfinder.app adds 207 ms

    207 ms

    productfinder.app costs a phone 207 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,295 HTML elements

    The page has 2,295 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 142 ms

    142 ms

    Klaviyo costs a phone 142 ms of main-thread work and 328 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 82 KiB

    About 82 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix64
  • Time to Interactive: 16.5 s

    16.5 s

    The page becomes fully interactive after 16.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.6 s

    6.6 s

    Your largest element takes 6.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.3 s

    7.3 s

    Visually, the page fills in at 7.3 s (Speed Index). Good is under 3.4 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 261 ms

    261 ms

    Scripts block taps and scrolling for 261 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 29.1 MB in 292 requests

    29.1 MB

    Your homepage downloads 29.1 MB in 292 requests on a phone: media 25.8 MB (1), scripts 1.6 MB (106) and other files 869 KiB (107). Under 2 MB keeps phones on slow connections fast.

  • About 8.3 g of CO₂ per visit

    8.26 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.26 g of CO₂e: 991.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9290
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3, h2 → h6 and h2 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 62 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10088
  • Title is short (11 characters)

    Your title is only 11 characters: “Elevant USA”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • One H1 headline

    Your <h1> is empty.

  • 124 internal links, 45 external

    The homepage links to 124 pages on elevant.co and 45 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “1st clinically tested NMN to boost your nad+. Feeling young is all a matter of cells’ energy. Boost your daily energy, …”.

  • Canonical URL set

    The canonical URL is https://elevant.co/.

  • Structured data in place

    Structured data found: BreadcrumbList, CollectionPage, ImageObject, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://elevant.co/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • llms.txt published

    The site publishes https://elevant.co/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 39 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    2 pages of 15 loaded without an error (the rest turned automated requests away).

Best practices

2 to fixGoogle 7789
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • Thin social proof

    Social proof on the homepage: 69 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “SHOP”, “Go to SHOP” and “Contact”.

  • 6 short forms

    6 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Hotjar.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at elevant.co, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Yoast Seo · Judge Me Reviews · Inbox · Instafeed · Klaviyo Email Marketing Sms · Yotpo Loyalty Rewards · Common Ninja All In One Suite · Easylocation · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Hotjar
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 32 issues on elevant.co, including 17 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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