elevatecandles.ca website review

Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

1 image could be 12 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 third-party services load with your homepage (Shopify, nfcube.com and shop.app), adding 85 KiB and 40 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Elevate Your Space”.

The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

IMG_1569-Edit_750x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.37 g of CO₂e: 44.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 15 characters: “Elevate Candles”. Between 30 and 65 characters leaves room to say what you do and for whom.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is not an absolute URL ("instagram.com/elevatecandles_")”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

Your <h1> is empty.

The homepage links to 27 pages on elevatecandles.ca and 2 external pages.

Your homepage links to https://elevatecandles.ca/instagram.com/elevatecandles_, which answers with an error. Visitors hit a dead end and search engines drop it.

https://elevatecandles.ca/blogs/news, https://elevatecandles.ca/collections/all and https://elevatecandles.ca/collections/frontpage have no meta description, so Google writes the search snippet from whatever text it finds.

https://elevatecandles.ca/blogs/news and https://elevatecandles.ca/pages/faqs have no <h1> headline, so visitors and search engines get no clear main topic.

https://elevatecandles.ca/blogs/news and https://elevatecandles.ca/pages/contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 10 pages linked from your homepage and read each the way a search engine does.

4 of 16 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 89 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 7 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.