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eleyreels.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 82 checks

This review found 33 issues worth fixing on eleyreels.com, 12 of them high impact, across 82 checks. The most urgent: page weight: 36.5 MB in 494 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.3 s
Jun 13, 20261.3 s
Jun 20, 20261.3 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.3 s
Sep 5, 20261.3 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.2 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
89 ms73 msMay 23Nov 782 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202679 ms
May 30, 202679 ms
Jun 6, 202679 ms
Jun 13, 202679 ms
Jun 20, 202679 ms
Jun 27, 202679 ms
Jul 4, 202679 ms
Jul 11, 202678 ms
Jul 18, 202676 ms
Jul 25, 202675 ms
Aug 1, 202677 ms
Aug 8, 202678 ms
Aug 15, 202679 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202682 ms
Sep 19, 202685 ms
Sep 26, 202687 ms
Oct 3, 202687 ms
Oct 10, 202685 ms
Oct 17, 202681 ms
Oct 24, 202680 ms
Oct 31, 202680 ms
Nov 7, 202682 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of eleyreels.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. eleyreels.com at 1.3 s1.3 s
  2. eleyreels.com at 2.6 s2.6 s
  3. eleyreels.com at 3.8 s3.8 s
  4. eleyreels.com at 5.1 s5.1 s
  5. eleyreels.com at 6.4 s6.4 s
  6. eleyreels.com at 7.7 s7.7 s
  7. eleyreels.com at 9.0 s9.0 s
  8. eleyreels.com at 10.2 s10.2 s

Speed

10 to fix61
  • Reduce unused JavaScript

    2.1 s · 527 KiB

    About 527 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Improve image delivery

    1.1 s · 706 KiB

    18 images could be 706 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 223 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (223 KiB).

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 7,099 HTML elements

    The page has 7,099 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, pop-convert.com and Accessibe Accessibility Overlay and others), adding 2.1 MB and 1.2 s of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

  • Shopify adds 482 ms

    482 ms

    Shopify costs a phone 482 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    500 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

  • pop-convert.com adds 327 ms

    327 ms

    pop-convert.com costs a phone 327 ms of main-thread work and 152 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    150 ms · 38 KiB

    About 38 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    36 KiB

    Polyfills for old browsers add 36 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    6 KiB

    6 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 14.7 s

    14.7 s

    Your largest element takes 14.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 17.0 s

    17.0 s

    The page becomes fully interactive after 17.0 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 213 ms

    213 ms

    Scripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 79 ms to 82 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.3 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 75 ms

    75 ms

    Real visitors wait 75 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 336 ms

    336 ms

    Real visitors wait 336 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

3 to fix53
  • Page weight: 36.5 MB in 494 requests

    36.5 MB

    Your homepage downloads 36.5 MB in 494 requests on a phone: media 30.9 MB (2), images 2.0 MB (40) and scripts 1.7 MB (156). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Eley-Reveiws-Farmhouse-Slider-Mobile.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    163 KiB

    2 images are downloaded at several times the size a phone draws them, for example ELEY_Fall_15_OFF_600x6001794446135_9b542a85-6635-4dc7-a3ca-b at 600 px wide, shown at 36 px. Resized copies would save about 163 KiB.

  • About 10.3 g of CO₂ per visit

    10.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.35 g of CO₂e: 1241.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8591
  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 142 images without alt text

    142 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (16 elements)

    All page content should be contained by landmarks: 16 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (2 elements)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • Meta description is long (177 characters)

    Your meta description is 177 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 110 internal links, 13 external

    The homepage links to 110 pages on eleyreels.com and 13 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “ELEY Garden Hose Reels, Garden Hose, and Watering Tools”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Garden Hoses, Reels, and Watering Tools – Eley Hose Reels”.

  • Canonical URL set

    The canonical URL is https://www.eleyhosereels.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.eleyhosereels.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,910 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.eleyhosereels.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 1 page without a meta description

    https://www.eleyhosereels.com/pages/helpful-resources has no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.eleyhosereels.com/blogs/outdoor-watering-buyers-guide/what-you-need-to-know-about-drinking-water-safe-garden-products, whose canonical is https://www.eleyhosereels.com/blogs/outdoor-watering-resources/what-you-need-to-know-about-drinking-water-safe-garden-products. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://www.eleyhosereels.com/pages/eley-customer-reviews has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 13 small tap targets

    13 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 1,240 words of copy

    The homepage carries about 1,240 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop Now”, “Aluminum AlloyGarden Hose Reels Shop now” and “SHOP THIS PRODUCT”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 123 testimonial or review blocks, 1 customer or partner logo and a star rating.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 33 cookies set on arrival

    33

    Opening the homepage sets 33 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at eleyreels.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 16 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Product Reviews · Simprosys Google Shopping Feed · Klaviyo Email Marketing Sms · Hulk Contact Form Builder · Essential Grid Gallery · Sami Product Labels · Variant Image Wizard Swatch · Pop Convert · Easypopup · Watchlist · Product Description Accordion · Notify · richpanel.com · getscrolly.com · autoketing.org · Swym Wishlist Plus

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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