ellsworthcheese.com website review

48 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.

7 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

About 511 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

144 KiB could be saved by minifying JavaScript.

Your mobile performance score is 51 (desktop: 83). Pages that score under 90 lose visitors before the first paint.

About 91 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

8 third-party services load with your homepage (Google Tag Manager, Hotjar and userway.org and others), adding 582 KiB and 369 ms of main-thread time.

10 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

5 long tasks block the main thread while loading, the longest for 90 ms. During a long task the page ignores taps.

Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

Desktop scores 83 but mobile only 51. A gap that wide usually means heavy scripts and images that hit phones hardest.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 14.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A bag of Ellsworth Natural Cheddar Cheese Curds, featuring …”.

The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

The first text or image appears after 4.5 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

The layout shifts by 0.21 while loading, so content jumps under the reader's thumb. Good is under 0.1.

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 71 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.3 MB in 184 requests on a phone: images 3.8 MB (42), scripts 986 KiB (49) and stylesheets 199 KiB (45). Under 2 MB keeps phones on slow connections fast.

Untitled-2-7.png weighs 823 KiB. On a phone connection a single image that size takes seconds.

7 images (2.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

Ellsworth-Curd-Mockup-GettyImages-1321061546-2_Natural2.pdf- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image is downloaded at several times the size a phone draws it, for example Untitled-2-7.png at 1,080 px wide, shown at 278 px. Resized copies would save about 332 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must contain particular children: 2 elements on the page fail this check, rated critical by axe-core.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 visible links have no text or label, so screen readers cannot say where they go.

Your title is 75 characters, so Google will cut it off around 60: “Buy Your Favorite Wisconsin Cheeses Online | Ellsworth Cooperative Creamery”.

The homepage links to 93 pages on ellsworthcheese.com and 7 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/ellsworth-cares has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://d.adroll.com/uev/PW6I2GUZ7ZDLDBYPCPIYJT/ND74AAR6X5HALGDPVWGJLB/?adroll_tpc=lx3%3Dlex-875dcf7e-8824-4efd-8dd5-36b3b8e5e127&af0=0fe6f973&adroll_fpc=1bcf604998ca1e5d1ee6b57ceb20b181-1792394484390.

3 of 10 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

1 link to other sites is dead, for example https://lp.constantcontactpages.com/su/C6b0qqz (404).

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

ellsworthcheese.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

ellsworthcheese.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 804 words of visible text.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Hotjar and The Trade Desk (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.