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electro-meters.com website review
Visit site (opens in a new tab)Reviewed 5 November 202636 issues · 104 checks
This review found 36 issues worth fixing on electro-meters.com, 11 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,195 of 80,572 reviewed websitesbeats 35%
- #27,195 of 39,629 online storesbeats 27%
- #887 of 2,103 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 5.0 s |
| May 23, 2026 | 5.3 s |
| May 30, 2026 | 6.1 s |
| Jun 6, 2026 | 6.3 s |
| Jun 13, 2026 | 5.5 s |
| Jun 20, 2026 | 4.9 s |
| Jun 27, 2026 | 4.7 s |
| Jul 4, 2026 | 4.1 s |
| Jul 11, 2026 | 4.2 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 4.2 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.7 s |
| Aug 22, 2026 | 5.0 s |
| Aug 29, 2026 | 4.9 s |
| Sep 5, 2026 | 5.0 s |
| Sep 12, 2026 | 4.8 s |
| Sep 19, 2026 | 5.1 s |
| Sep 26, 2026 | 5.1 s |
| Oct 3, 2026 | 5.3 s |
| Oct 10, 2026 | 5.4 s |
| Oct 17, 2026 | 5.0 s |
| Oct 24, 2026 | 4.8 s |
| Oct 31, 2026 | 4.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 118 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 93 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 78 ms |
| Jul 18, 2026 | 77 ms |
| Jul 25, 2026 | 74 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 106 ms |
| Sep 12, 2026 | 104 ms |
| Sep 19, 2026 | 113 ms |
| Sep 26, 2026 | 108 ms |
| Oct 3, 2026 | 115 ms |
| Oct 10, 2026 | 99 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.5 s
2.0 s
2.5 s
3.0 s
3.5 s
4.0 s
electro-meters.com does not allow embedding, so this is Google's rendering of the page.
Speed
Reduce unused JavaScript
2.3 s · 1,024 KiBAbout 1,024 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
1.9 s28 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and livebeep.com and others), adding 1.7 MB and 1.1 s of main-thread time.
Mobile performance score: 57
57/100Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
450 ms · 494 KiB7 images could be 494 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Use efficient cache lifetimes
500 ms · 367 KiB138 files are served with short cache lifetimes, so returning visitors download them again (367 KiB).
Google Tag Manager adds 499 ms
499 msGoogle Tag Manager costs a phone 499 ms of main-thread work and 771 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 491 ms
491 msGoogle CDN costs a phone 491 ms of main-thread work and 760 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.9 s
A phone's processor spends 2.9 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,593 HTML elements
The page has 1,593 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 171 ms. During a long task the page ignores taps.
Font display
150 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).
Reduce unused CSS
46 KiBAbout 46 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
2 KiB2 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 31 ms
31 msYour server sent the HTML in 31 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.1 s
4.1 sReal visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 3.6 s
3.6 sReal visitors see the first content after 3.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.6 s
2.6 sReal visitors wait 2.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 9.1 s
9.1 sYour largest element takes 9.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 17.4 s
17.4 sThe page becomes fully interactive after 17.4 s. Good is under 3.8 s.
Speed Index: 5.7 s
5.7 sVisually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 398 ms
398 msScripts block taps and scrolling for 398 ms in total while the page loads. Good is under 200 ms.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 118 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.0 s to 4.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 3.2 MB in 165 requests
3.2 MBYour homepage downloads 3.2 MB in 165 requests on a phone: scripts 1.7 MB (57), images 675 KiB (16) and other files 355 KiB (7). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (104 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.9 g of CO₂ per visit
0.90 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.90 g of CO₂e: 108.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
28 text elements with low contrast
28 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h4 → h6, h1 → h3 and h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Meta description is short (14 characters)
Your meta description is only 14 characters: “Electro-Meters”. 70 to 160 characters is enough to sell the click.
4 H1 headlines
There are 4 <h1> headlines (“News”, “Technology for all your measurement needs” and “Featured Categories”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
224 internal links, 38 external
The homepage links to 224 pages on electro-meters.com and 38 external pages.
4 checks passed
Title: 58 characters
Your title is a healthy 58 characters: “Electro-Meters – Technology for all your measurement needs”.
Canonical URL set
The canonical URL is https://www.electro-meters.com/.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://www.electro-meters.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,922 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
29 small tap targets
29 of 98 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
Short HSTS lifetime
HSTS is set, but max-age is 0 days; one year is the recommended minimum.
5 links through redirect chains
5 links go through two or more redirects, for example https://www.facebook.com/sharer/sharer.php?u=https://www.electro-meters.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (electro-meters.com).
Valid certificate (108 days left)
The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for electro-meters.com and is valid for another 108 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
http:// redirects to https
http://electro-meters.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 60 links work
All 60 links checked from your homepage (40 internal, 20 external) answered without errors.
Domain and trust
No CAA record
electro-meters.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
electro-meters.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 29 years old
29 yearselectro-meters.com was registered in Dec 1996 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Registered until Dec 2028
electro-meters.com is registered until Dec 2028.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,141 words of copy
The homepage carries about 1,141 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
9 calls to action
The homepage has 9 calls to action, for example “Buy Online”, “Contact Us” and “RMA Contact Form”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics.
Direct contact links
Visitors can reach you directly: 2 phone links and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:149.99.86.162 include:spf.protection.outlook.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 2 plugins are behind their latest release.woocommerce 11.2.1 → 11.2.2 · mystickysidebar 1.2.3 → 1.4.1
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
- Hosting
- AWS
Company
- Headquarters
- Pickering
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on electro-meters.com, including 20 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.