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emcsecurity.com website review
Visit site (opens in a new tab)Reviewed 22 October 202639 issues · 104 checks
This review found 39 issues worth fixing on emcsecurity.com, 17 of them high impact, across 104 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74C- #59,088 of 85,003 reviewed websitesbeats 26%
- #33,639 of 43,161 online storesbeats 18%
- #1,152 of 2,129 WooCommerce storesbeats 39%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.4 s |
| May 9, 2026 | 2.4 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.0 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.2 s |
| Jul 18, 2026 | 2.2 s |
| Jul 25, 2026 | 2.2 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 212 ms |
| May 9, 2026 | 209 ms |
| May 16, 2026 | 194 ms |
| May 23, 2026 | 186 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 158 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 164 ms |
| Jun 27, 2026 | 163 ms |
| Jul 4, 2026 | 170 ms |
| Jul 11, 2026 | 171 ms |
| Jul 18, 2026 | 169 ms |
| Jul 25, 2026 | 171 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 167 ms |
| Aug 15, 2026 | 163 ms |
| Aug 22, 2026 | 169 ms |
| Aug 29, 2026 | 165 ms |
| Sep 5, 2026 | 161 ms |
| Sep 12, 2026 | 161 ms |
| Sep 19, 2026 | 160 ms |
| Sep 26, 2026 | 169 ms |
| Oct 3, 2026 | 172 ms |
| Oct 10, 2026 | 172 ms |
| Oct 17, 2026 | 184 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.3 s · 2.7 MB177 files are served with short cache lifetimes, so returning visitors download them again (2.7 MB).
Render-blocking requests
1.7 s39 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.
Google Tag Manager adds 1.2 s
1.2 sGoogle Tag Manager costs a phone 1.2 s of main-thread work and 1.3 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 48
48/100Your mobile performance score is 48 (desktop: 59). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.4 s
A phone's processor spends 5.4 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and foxdealer.com and others), adding 2.5 MB and 2.1 s of main-thread time.
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
450 ms · 74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
podium.com adds 142 ms
142 mspodium.com costs a phone 142 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 113 ms
113 msGoogle CDN costs a phone 113 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 140 KiB2 images could be 140 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 238 ms. During a long task the page ignores taps.
Legacy JavaScript
200 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Minify JavaScript
150 ms · 3 KiB3 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 207 ms
207 msYour server sent the HTML in 207 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 29.4 s
29.4 sThe page becomes fully interactive after 29.4 s. Good is under 3.8 s.
Speed Index: 11.1 s
11.1 sVisually, the page fills in at 11.1 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.4 s
1.4 sScripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.6 s
1.6 sReal visitors wait 1.6 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 3.9 s
3.9 sYour largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Get a Free Quote”. Most of its time is resource load delay (3.8 s).
5 checks passed
Real-user INP: 186 ms
186 msReal visitors wait 186 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Tap response (INP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 212 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.031
0.031The layout barely moves while loading (CLS 0.031, good is under 0.1).
Images and page weight
Page weight: 5.9 MB in 247 requests
5.9 MBYour homepage downloads 5.9 MB in 247 requests on a phone: scripts 3.3 MB (116), images 1.7 MB (46) and fonts 596 KiB (8). Under 2 MB keeps phones on slow connections fast.
5 images in older formats
5 images (799 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.7 g of CO₂ per visit
1.68 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.68 g of CO₂e: 201.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Positive tabindex
4 elements have a tabindex above 0, which scrambles the keyboard order.
Hidden but focusable
2 elements hidden from screen readers can still receive keyboard focus.
2 tap targets too small
2 tap targets are too small or too close together to hit reliably with a finger.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 5 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Structured data has 1 problem
Structured data found (BreadcrumbList, ImageObject, Organization and Product) but with 1 problem, for example “Product: no offers (price) block”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
79 internal links, 7 external
The homepage links to 79 pages on emcsecurity.com and 7 external pages.
6 checks passed
Meta description: 136 characters
Your meta description is 136 characters: “EMC Security offers security systems, surveillance, home automation, & 24/7 monitoring for burglary, fire, & medical th…”.
Title: 55 characters
Your title is a healthy 55 characters: “Atlanta Home & Business Security Systems | EMC Security”.
Canonical URL set
The canonical URL is https://emcsecurity.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://emcsecurity.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (913 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without an H1
/build-your-system, /small-business, /about-us and /foundation have no <h1> headline, so visitors and search engines get no clear main topic.
11 pages slow to respond
/commercial-security, /home-security/security-cameras, /medical-alert, /support, /payment-portal and /contact and 5 others took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 small tap targets
10 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://emcsecurity.com/commercial-security/video-surveillance/ (404).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (emcsecurity.com).
Valid certificate (84 days left)
The certificate from Let's Encrypt · YE1 verifies for emcsecurity.com and is valid for another 84 days.
http:// redirects to https
http://emcsecurity.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
emcsecurity.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
emcsecurity.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 28 years old
28 yearsemcsecurity.com was registered in Jul 1998 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2034
emcsecurity.com is registered until Jul 2034.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
A 8-field form
Your longest form asks for 8 fields (0 required). Every extra field lowers completion.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 707 words of copy
The homepage carries about 707 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “GET A FREE QUOTE” and “CLICK TO CALL”.
7 calls to action
The homepage has 7 calls to action, for example “CONTACT”, “GET A FREE QUOTE” and “CLICK TO CALL”.
Social proof on the page
Social proof on the homepage: 48 testimonial or review blocks, 1 customer or partner logo, a star rating and 96 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 3 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be emcsecurity.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:50.28.78.16 ip4:162.208.91.30 include:us._netblocks.mimecast.com include:spf.protection.outlook.com include:…”.
DKIM signing found
A DKIM key is published (selector “default”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Go beyond the website
What your $25 Growth Playbook adds
This free review found 39 issues on emcsecurity.com, including 19 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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