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emu.it website review
Visit site (opens in a new tab)Reviewed 22 October 202658 issues · 107 checks
This review found 58 issues worth fixing on emu.it, 25 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64D- #75,900 of 80,921 reviewed websitesbeats 5%
- #38,740 of 39,889 online storesbeats 2%
- #1,949 of 2,106 WooCommerce storesbeats 6%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.5 s |
| May 9, 2026 | 2.6 s |
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.7 s |
| May 30, 2026 | 3.1 s |
| Jun 6, 2026 | 3.1 s |
| Jun 13, 2026 | 3.2 s |
| Jun 20, 2026 | 3.3 s |
| Jun 27, 2026 | 3.9 s |
| Jul 4, 2026 | 5.0 s |
| Jul 11, 2026 | 5.4 s |
| Jul 18, 2026 | 5.5 s |
| Jul 25, 2026 | 5.2 s |
| Aug 1, 2026 | 4.3 s |
| Aug 8, 2026 | 3.6 s |
| Aug 15, 2026 | 3.4 s |
| Aug 22, 2026 | 3.4 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.4 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.4 s |
| Oct 3, 2026 | 3.5 s |
| Oct 10, 2026 | 3.4 s |
| Oct 17, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 130 ms |
| May 9, 2026 | 131 ms |
| May 16, 2026 | 132 ms |
| May 23, 2026 | 133 ms |
| May 30, 2026 | 130 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 130 ms |
| Jun 20, 2026 | 129 ms |
| Jun 27, 2026 | 132 ms |
| Jul 4, 2026 | 142 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 150 ms |
| Jul 25, 2026 | 148 ms |
| Aug 1, 2026 | 140 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 135 ms |
| Aug 22, 2026 | 134 ms |
| Aug 29, 2026 | 134 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 134 ms |
| Sep 19, 2026 | 134 ms |
| Sep 26, 2026 | 130 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 127 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
8.8 s · 1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.8 s faster on a phone.
Render-blocking requests
3.7 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.
Font display
3.0 sWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).
Use efficient cache lifetimes
2.1 s · 428 KiB9 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).
Reduce unused CSS
1.6 s · 255 KiBAbout 255 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.
Mobile performance score: 28
28/100Your mobile performance score is 28 (desktop: 28). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.4 s
A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
1.5 MB9 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Vimeo and Google Maps and others), adding 4.1 MB and 780 ms of main-thread time.
Google Tag Manager adds 434 ms
434 msGoogle Tag Manager costs a phone 434 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
300 ms · 20 KiBPolyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Vimeo adds 196 ms
196 msVimeo costs a phone 196 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 282 ms. During a long task the page ignores taps.
Amazon Web Services adds 0 ms
0 msAmazon Web Services costs a phone 0 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Maps adds 150 ms
150 msGoogle Maps costs a phone 150 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,712 HTML elements
The page has 1,712 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 571 ms
571 msYour server sent the HTML in 571 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.8 s
4.8 sReal visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.40
0.40For real visitors the layout shifts by 0.40 (75th percentile). Good is under 0.1.
Real-user FCP: 3.0 s
3.0 sReal visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 2.4 s
2.4 sReal visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.
Largest Contentful Paint: 27.1 s
27.1 sYour largest element takes 27.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Per fornire le migliori esperienze, utilizziamo tecnologie …”. Most of its time is element render delay (11.7 s).
Speed Index: 19.3 s
19.3 sVisually, the page fills in at 19.3 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 27.9 s
27.9 sThe page becomes fully interactive after 27.9 s. Good is under 3.8 s.
First Contentful Paint: 4.1 s
4.1 sThe first text or image appears after 4.1 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.365
0.365The layout shifts by 0.365 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Largest content (LCP) got 34% slower for real visitors
+34%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 458 ms
458 msScripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
1 checks passed
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Images and page weight
Page weight: 5.0 MB in 194 requests
5.0 MBYour homepage downloads 5.0 MB in 194 requests on a phone: scripts 2.3 MB (128), images 2.0 MB (26) and stylesheets 326 KiB (11). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
emu-stabilimento-produzione-confezionamento.png weighs 765 KiB. On a phone connection a single image that size takes seconds.
8 images in older formats
8 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
9 images below the first screen load straight away
9 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.41 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
ARIA commands must have an accessible name (1 element)
ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Orphan list items
Some list items are not inside a list.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one contentinfo landmark (1 element)
Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 31 images in the HTML carry an alt attribute.
44 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“EMU CELEBRA IL DESIGN”, “EMU CELEBRA IL DESIGN” and “VIVERE L’OUTDOOR CON STILE ED ELEGANZA”). One clear main headline is easier for people and search engines.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
No XML sitemap
No XML sitemap at https://www.emu.it/sitemap.xml, so Google discovers your pages only by following links.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
121 internal links, 8 external
The homepage links to 121 pages on emu.it and 8 external pages.
5 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Da oltre 70 anni siamo un riferimento nell'arredo da giardini ed esterno di design grazie alla qualità dei nostri mobil…”.
Title: 40 characters
Your title is a healthy 40 characters: “Arredamento da giardino ed esterno - EMU”.
Canonical URL set
The canonical URL is https://www.emu.it/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,382 words), so crawlers that don't run JavaScript still read it.
Other pages
7 pages without a meta description
/designer, /c/poltroncine, /c/daybed, /c/pouf, /c/complementi and /c/cuscini and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 third-party cookies
2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Certificate expires in 10 days
Your certificate from Starfield Technologies, Inc. · Starfield Secure Certificate Authority - G2 expires in 10 days. If it doesn't renew automatically, visitors get a security warning.
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (emu.it).
http:// redirects to https
http://emu.it redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
emu.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
A 11-field form
Your longest form asks for 11 fields (0 required). Every extra field lowers completion.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 495 words of copy
The homepage carries about 495 words of visible text.
3 checks passed
5 calls to action
The homepage has 5 calls to action, for example “DOWNLOAD”.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 2 phone links and 5 email links.
Email authentication
Email authentication score: 100/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: reject
DMARC tells receivers to reject mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:spf.esvacloud.com include:spf.protection.outlook.com ip4:77.81.236.107 -all”.
DKIM signing found
A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
5 cookies set on arrival
5Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- The footer still says © 2018.
- It runs WordPress 4.9.26; the current release is 7.1.3.
- 10 plugins are behind their latest release.customer-area 7.5.1 → 8.3.7 · hide-admin-bar-based-on-user-roles 3.6.2 → 7.5.0 · testimonial-free 2.2.12 → 4.0.0 · advanced-backgrounds 1.6.0 → 1.13.0 · ti-woocommerce-wishlist 1.8.15 → 2.13.0 · 3d-flipbook-dflip-lite 2.3.48 → 2.4.37 · tablepress 1.9.1 → 3.4.1 · mystickyelements 1.7.8 → 2.4.0 · wooc
- It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).
Stack
- CMS
- WordPress 4.9.26
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 58 issues on emu.it, including 29 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
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- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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