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emu.it website review

Visit site (opens in a new tab)Reviewed 22 October 202658 issues · 107 checks

This review found 58 issues worth fixing on emu.it, 25 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.9 s2.1 sMay 2Oct 173.4 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.5 s
May 9, 20262.6 s
May 16, 20262.6 s
May 23, 20262.7 s
May 30, 20263.1 s
Jun 6, 20263.1 s
Jun 13, 20263.2 s
Jun 20, 20263.3 s
Jun 27, 20263.9 s
Jul 4, 20265.0 s
Jul 11, 20265.4 s
Jul 18, 20265.5 s
Jul 25, 20265.2 s
Aug 1, 20264.3 s
Aug 8, 20263.6 s
Aug 15, 20263.4 s
Aug 22, 20263.4 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.4 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.4 s
Oct 17, 20263.4 s
Real-visitor tap response (INP)75th percentile, phones
153 ms124 msMay 2Oct 17127 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026130 ms
May 9, 2026131 ms
May 16, 2026132 ms
May 23, 2026133 ms
May 30, 2026130 ms
Jun 6, 2026129 ms
Jun 13, 2026130 ms
Jun 20, 2026129 ms
Jun 27, 2026132 ms
Jul 4, 2026142 ms
Jul 11, 2026147 ms
Jul 18, 2026150 ms
Jul 25, 2026148 ms
Aug 1, 2026140 ms
Aug 8, 2026135 ms
Aug 15, 2026135 ms
Aug 22, 2026134 ms
Aug 29, 2026134 ms
Sep 5, 2026132 ms
Sep 12, 2026134 ms
Sep 19, 2026134 ms
Sep 26, 2026130 ms
Oct 3, 2026129 ms
Oct 10, 2026128 ms
Oct 17, 2026127 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

16 to fix28
  • Reduce unused JavaScript

    8.8 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.8 s faster on a phone.

  • Render-blocking requests

    3.7 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.7 s.

  • Font display

    3.0 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 3.0 s).

  • Use efficient cache lifetimes

    2.1 s · 428 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (428 KiB).

  • Reduce unused CSS

    1.6 s · 255 KiB

    About 255 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28 (desktop: 28). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    1.5 MB

    9 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vimeo and Google Maps and others), adding 4.1 MB and 780 ms of main-thread time.

  • Google Tag Manager adds 434 ms

    434 ms

    Google Tag Manager costs a phone 434 ms of main-thread work and 613 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    300 ms · 20 KiB

    Polyfills for old browsers add 20 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Vimeo adds 196 ms

    196 ms

    Vimeo costs a phone 196 ms of main-thread work and 1,018 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 282 ms. During a long task the page ignores taps.

  • Amazon Web Services adds 0 ms

    0 ms

    Amazon Web Services costs a phone 0 ms of main-thread work and 2.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 150 ms

    150 ms

    Google Maps costs a phone 150 ms of main-thread work and 385 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,712 HTML elements

    The page has 1,712 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 571 ms

    571 ms

    Your server sent the HTML in 571 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.40

    0.40

    For real visitors the layout shifts by 0.40 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 27.1 s

    27.1 s

    Your largest element takes 27.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Per fornire le migliori esperienze, utilizziamo tecnologie …”. Most of its time is element render delay (11.7 s).

  • Speed Index: 19.3 s

    19.3 s

    Visually, the page fills in at 19.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 27.9 s

    27.9 s

    The page becomes fully interactive after 27.9 s. Good is under 3.8 s.

  • First Contentful Paint: 4.1 s

    4.1 s

    The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.365

    0.365

    The layout shifts by 0.365 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest content (LCP) got 34% slower for real visitors

    +34%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.5 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 458 ms

    458 ms

    Scripts block taps and scrolling for 458 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 130 ms to 127 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Real-user INP: 111 ms

    111 ms

    Real visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Images and page weight

4 to fix38
  • Page weight: 5.0 MB in 194 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 194 requests on a phone: scripts 2.3 MB (128), images 2.0 MB (26) and stylesheets 326 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    emu-stabilimento-produzione-confezionamento.png weighs 765 KiB. On a phone connection a single image that size takes seconds.

  • 8 images in older formats

    8 images (2.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 9 images below the first screen load straight away

    9 images further down the page (2.0 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8189
  • Certain ARIA roles must contain particular children (1 element)

    Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.

  • ARIA commands must have an accessible name (1 element)

    ARIA commands must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one contentinfo landmark (1 element)

    Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • 3 H1 headlines

    There are 3 <h1> headlines (“EMU CELEBRA IL DESIGN”, “EMU CELEBRA IL DESIGN” and “VIVERE L’OUTDOOR CON STILE ED ELEGANZA”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.

  • No XML sitemap

    No XML sitemap at https://www.emu.it/sitemap.xml, so Google discovers your pages only by following links.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 121 internal links, 8 external

    The homepage links to 121 pages on emu.it and 8 external pages.

5 checks passed
  • Meta description: 133 characters

    Your meta description is 133 characters: “Da oltre 70 anni siamo un riferimento nell'arredo da giardini ed esterno di design grazie alla qualità dei nostri mobil…”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Arredamento da giardino ed esterno - EMU”.

  • Canonical URL set

    The canonical URL is https://www.emu.it/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,382 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 7 pages without a meta description

    /designer, /c/poltroncine, /c/daybed, /c/pouf, /c/complementi and /c/cuscini and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 5483
  • 5 small tap targets

    5 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79
  • Certificate expires in 10 days

    Your certificate from Starfield Technologies, Inc. · Starfield Secure Certificate Authority - G2 expires in 10 days. If it doesn't renew automatically, visitors get a security warning.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (emu.it).

  • http:// redirects to https

    http://emu.it redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    emu.it has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • A 11-field form

    Your longest form asks for 11 fields (0 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 495 words of copy

    The homepage carries about 495 words of visible text.

3 checks passed
  • 5 calls to action

    The homepage has 5 calls to action, for example “DOWNLOAD”.

  • Analytics in place

    Analytics detected: Google Analytics and Meta Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 5 email links.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx include:spf.esvacloud.com include:spf.protection.outlook.com ip4:77.81.236.107 -all”.

  • DKIM signing found

    A DKIM key is published (selector “k2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2018.
  • It runs WordPress 4.9.26; the current release is 7.1.3.
  • 10 plugins are behind their latest release.customer-area 7.5.1 → 8.3.7 · hide-admin-bar-based-on-user-roles 3.6.2 → 7.5.0 · testimonial-free 2.2.12 → 4.0.0 · advanced-backgrounds 1.6.0 → 1.13.0 · ti-woocommerce-wishlist 1.8.15 → 2.13.0 · 3d-flipbook-dflip-lite 2.3.48 → 2.4.37 · tablepress 1.9.1 → 3.4.1 · mystickyelements 1.7.8 → 2.4.0 · wooc
  • It loads jQuery 1.12.4, older than 3.5 (which fixed known security holes).

Stack

CMS
WordPress 4.9.26
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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