entercard.com website review

39 files are served with short cache lifetimes, so returning visitors download them again (2.5 MB).

10 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.7 s.

Your mobile performance score is 70 (desktop: 93). Pages that score under 90 lose visitors before the first paint.

About 203 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 580 ms faster on a phone.

3 images could be 298 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Cookiebot, Google Tag Manager and JSDelivr CDN and others), adding 426 KiB and 142 ms of main-thread time.

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

1 long task block the main thread while loading, the longest for 60 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner Image”.

The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 images weigh 1.6 MB together. On a phone connection a single image that size takes seconds.

5 images are downloaded at several times the size a phone draws them, for example Remember card.jpg at 1,920 px wide, shown at 284 px. Resized copies would save about 1.4 MB.

Your homepage downloads 2.9 MB in 51 requests on a phone: images 2.3 MB (25), scripts 491 KiB (17) and stylesheets 46 KiB (5). Under 2 MB keeps phones on slow connections fast.

7 images (2.3 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 97.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 element use ARIA attributes their role does not allow, which confuses screen readers.

Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No meta description, so Google writes its own snippet from whatever text it finds.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 20 characters: “Homepage | Entercard”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://entercard.com/sitemap.xml, so Google discovers your pages only by following links.

6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 35 pages on entercard.com and 8 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

The HTML your server sends has 314 of the 621 words a browser shows. AI crawlers don't run JavaScript, so they miss the rest.

There is no https://entercard.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://entercard.com/products, https://entercard.com/currency-calculator, https://entercard.com/contact-us, https://entercard.com/about-us, https://entercard.com/about-us/about-entercard and https://entercard.com/careers and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://entercard.com/currency-calculator, whose canonical is https://entercard.com/products/currency-calculator. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://entercard.com/products, https://entercard.com/currency-calculator, https://entercard.com/about-us, https://entercard.com/careers and https://entercard.com/security have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

8 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 (Not Found)”.

1 image is served at too low a resolution for sharp phone screens.

Social proof on the homepage: 1 customer or partner logo. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 621 words of visible text.

Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 4 cookies (measured from a US location before any click).

Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.