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epson.it website review

Visit site (opens in a new tab)Reviewed 27 October 202643 issues · 89 checks

This review found 43 issues worth fixing on epson.it, 23 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.5 s2.2 sMay 9Oct 242.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.3 s
May 16, 20262.4 s
May 23, 20262.4 s
May 30, 20262.5 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.5 s
Jul 4, 20262.4 s
Jul 11, 20262.4 s
Jul 18, 20262.4 s
Jul 25, 20262.4 s
Aug 1, 20262.4 s
Aug 8, 20262.4 s
Aug 15, 20262.4 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.3 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
173 ms146 msMay 9Oct 24164 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026149 ms
May 16, 2026151 ms
May 23, 2026150 ms
May 30, 2026149 ms
Jun 6, 2026149 ms
Jun 13, 2026151 ms
Jun 20, 2026152 ms
Jun 27, 2026155 ms
Jul 4, 2026157 ms
Jul 11, 2026155 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026150 ms
Aug 8, 2026151 ms
Aug 15, 2026154 ms
Aug 22, 2026157 ms
Aug 29, 2026162 ms
Sep 5, 2026163 ms
Sep 12, 2026162 ms
Sep 19, 2026163 ms
Sep 26, 2026166 ms
Oct 3, 2026168 ms
Oct 10, 2026170 ms
Oct 17, 2026169 ms
Oct 24, 2026164 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of epson.it (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. epson.it at 0.5 s0.5 s
  2. epson.it at 1.0 s1.0 s
  3. epson.it at 1.5 s1.5 s
  4. epson.it at 1.9 s1.9 s
  5. epson.it at 2.4 s2.4 s
  6. epson.it at 2.9 s2.9 s
  7. epson.it at 3.4 s3.4 s
  8. epson.it at 3.9 s3.9 s

Speed

10 to fix20
  • Use efficient cache lifetimes

    3.6 s · 10.1 MB

    87 files are served with short cache lifetimes, so returning visitors download them again (10.1 MB).

  • Render-blocking requests

    2.4 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.4 s.

  • Reduce unused JavaScript

    1.1 s · 749 KiB

    About 749 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 20

    20/100

    Your mobile performance score is 20 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,018 HTML elements

    The page has 3,018 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Adobe Tag Manager and Optanon and others), adding 1.6 MB and 1.2 s of main-thread time.

  • Reduce unused CSS

    900 ms · 185 KiB

    About 185 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Google CDN adds 533 ms

    533 ms

    Google CDN costs a phone 533 ms of main-thread work and 734 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 302 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Improve image delivery

    23 KiB

    3 images could be 23 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Minify JavaScript

    10 ms · 10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    11 KiB

    11 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 151 ms

    151 ms

    Your server sent the HTML in 151 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.91

    0.91

    For real visitors the layout shifts by 0.91 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 8.8 s

    8.8 s

    Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.941

    0.941

    The layout shifts by 0.941 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Time to Interactive: 16.7 s

    16.7 s

    The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

  • Total Blocking Time: 826 ms

    826 ms

    Scripts block taps and scrolling for 826 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 6.4 s

    6.4 s

    Visually, the page fills in at 6.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 149 ms to 164 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 162 ms

    162 ms

    Real visitors wait 162 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 639 ms

    639 ms

    Real visitors wait 639 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 11.8 MB in 135 requests

    11.8 MB

    Your homepage downloads 11.8 MB in 135 requests on a phone: media 9.1 MB (9), scripts 1.6 MB (50) and other files 434 KiB (22). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (74 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 3.4 g of CO₂ per visit

    3.35 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.35 g of CO₂e: 402.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7987
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • Links look like plain text

    5 links inside paragraphs rely on colour alone to stand out.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Orphan list items

    Some list items are not inside a list.

  • Links must have discernible text (1 element)

    Links must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • ARIA role should be appropriate for the element (14 elements)

    ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (14 elements)

    Elements marked as presentational should be consistently ignored: 14 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h3 → h6), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8584
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 5 H1 headlines

    There are 5 <h1> headlines (“Ancora pochi giorni: Offerte Halloween con sconti…”, “Grande schermo, grande divertimento” and “Risparmia 100 € sull’acquisto di uno dei videopro…”). One clear main headline is easier for people and search engines.

  • Meta description is long (167 characters)

    Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 7 links crawlers can't follow

    7 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 328 internal links, 42 external

    The homepage links to 328 pages on epson.it and 42 external pages.

5 checks passed
  • Title: 40 characters

    Your title is a healthy 40 characters: “Epson Italia | Benvenuti da Epson Italia”.

  • Canonical URL set

    The canonical URL is https://www.epson.it/it_IT.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.epson.it/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,749 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 links to non-canonical URLs

    Your homepage links to 14 pages by a URL that isn't their canonical one, for example /for-home, whose canonical is /it_IT/for-home. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /products/ink-and-paper/paper-and-media/c/paper has no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    /for-home, /printer-finder and /inkfinder took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 194 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

3 to fixGoogle 9279
  • 38 small tap targets

    38 of 107 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Scrolls sideways on phones

    On a 390 px-wide phone the page scrolls sideways, a sign that something is wider than the screen.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,129 words of copy

    The homepage carries about 3,129 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Demo Center”.

  • 5 short forms

    5 short forms (2 fields at most) are right on the homepage.

Privacy and tracking

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at epson.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

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Hosting
Imperva

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