equifax.com website review

57 files are served with short cache lifetimes, so returning visitors download them again (1.6 MB).

13 files block the first paint until they finish downloading. Deferring or inlining them could save about 6.8 s.

About 776 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 3.9 s faster on a phone.

About 410 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.4 s faster on a phone.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

4 third-party services load with your homepage (Google Tag Manager, Optimizely and kaptcha.com and others), adding 665 KiB and 551 ms of main-thread time.

Google Tag Manager costs a phone 449 ms of main-thread work and 551 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

14 KiB could be saved by minifying CSS.

8 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.

3 images could be 77 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

The first text or image appears after 12.8 s on a phone. Good is under 1.8 s.

Your largest element takes 17.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “EQUIFAX COMPLETE™ Premier 3-bureau credit features & extra …”.

Visually, the page fills in at 12.8 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 17.4 s. Good is under 3.8 s.

For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

4 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 139 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.1 MB in 69 requests on a phone: scripts 1.4 MB (15), stylesheets 817 KiB (8) and other files 467 KiB (3). Under 2 MB keeps phones on slow connections fast.

1 image (35 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Certain ARIA roles must be contained by particular parents: 2 elements on the page fail this check, rated critical by axe-core.

Some lists contain elements other than list items, which screen readers announce wrongly.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

1 link has no real href, so search engines can't follow it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 115 pages on equifax.com and 47 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://www.equifax.com/personal declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://www.equifax.com/personal all use the title “Equifax | Credit Bureau | Check Your Credit”. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.equifax.com/business, https://www.equifax.com/personal/understanding-credit, https://www.equifax.com/personal/identity-theft-protection and https://www.equifax.com/personal/buying-a-car-or-home have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=4039874&tm=gtm002&Ver=2&mid=7455c900-8868-4369-bfad-c9085866fbad&bo=1&sid=0cdd0030e02c11f192f00d259694b0ce&vid=0cdd04a0e02c11f1bafa4b2740f61021&vids=1&msclkid=N&pi=918.

10 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

4 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://assets.equifax.com/global/css/bootstrap-4.6.2.min.css' from origin 'https://www.eq…”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Chrome logged issues while loading the page (“Cookie”).

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 947 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 2 mores (measured from a US location before any click). A consent tool (Ketch) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 29 cookies, 4 of them by other companies (measured from a US location before any click).

Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.