erolab.co.uk website review

The page has 4,133 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

9 files are served with short cache lifetimes, so returning visitors download them again (268 KiB).

Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

About 384 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 350 ms faster on a phone.

PayPal costs a phone 186 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 172 ms of main-thread work and 367 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (PayPal, Shopify and omnisnippet1.com and others), adding 789 KiB and 367 ms of main-thread time.

4 images could be 44 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

3 long tasks block the main thread while loading, the longest for 61 ms. During a long task the page ignores taps.

About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 20 ms faster on a phone.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.3 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.4 MB in 334 requests on a phone: other files 1.1 MB (211), scripts 731 KiB (75) and HTML 249 KiB (3). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.68 g of CO₂e: 81.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Your title is only 21 characters: “EROLAB – EROLAB.CO.UK”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is only 42 characters: “Sexual Heath Supplements for Men and Women”. 70 to 160 characters is enough to sell the click.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

1 link has no real href, so search engines can't follow it.

The homepage links to 32 pages on erolab.co.uk and 1 external page.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://erolab.co.uk/collections/all, https://erolab.co.uk/blogs/news, https://erolab.co.uk/pages/contact, https://erolab.co.uk/products/ultra-bust, https://erolab.co.uk/products/peniaid and https://erolab.co.uk/policies/refund-policy and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://erolab.co.uk/collections/all, https://erolab.co.uk/blogs/news, https://erolab.co.uk/pages/contact, https://erolab.co.uk/products/male-force, https://erolab.co.uk/products/tongkat-ali-strong-extract and https://erolab.co.uk/products/ultra-bust and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage and read each the way a search engine does.

4 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_TUNNEL_CONNECTION_FAILED”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 248 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 10 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.