escape2.com.au website review

Your mobile performance score is 72. Pages that score under 90 lose visitors before the first paint.

4 images could be 172 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 1,658 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 87 ms of main-thread work and 490 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.

4 third-party services load with your homepage (Shopify, shop.app and WebInsight and others), adding 531 KiB and 94 ms of main-thread time.

6 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 7.3 s. Good is under 3.8 s.

Visually, the page fills in at 4.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.4 MB in 284 requests on a phone: images 1.8 MB (29), other files 901 KiB (100) and scripts 499 KiB (141). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (356 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

3 images (187 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.97 g of CO₂e: 116.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 elements hidden from screen readers can still receive keyboard focus.

2 images have no alt text, which hurts accessibility and image search.

15 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your title is only 18 characters: “Escape2 – Escape 2”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 217 characters; Google truncates after about 160, so the end of your pitch is cut.

No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

The homepage links to 107 pages on escape2.com.au and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://escape2.com.au/collections/keen-mens-footwear and https://escape2.com.au/collections/keen-womens-footwear, which answer with an error. Visitors hit a dead end and search engines drop them.

https://escape2.com.au/collections/4f, https://escape2.com.au/collections/knog, https://escape2.com.au/collections/keen, https://escape2.com.au/collections/eagle-creek, https://escape2.com.au/collections/olukai and https://escape2.com.au/collections/velous and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 42 found) and read each the way a search engine does.

2 errors were logged to the browser console while the page loaded, for example “Identifier 'section' has already been declared”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 126 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.