escents.ca website review

The page goes through 2 redirects before it starts loading, costing about 2.4 s. Link and advertise the final URL directly.

The page has 5,779 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.5 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Google Tag Manager, Shopify and escentsaromatherapy.com and others), adding 5.3 MB and 1.3 s of main-thread time.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

About 825 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

18 images could be 685 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Google Tag Manager costs a phone 484 ms of main-thread work and 994 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

escentsaromatherapy.com costs a phone 234 ms of main-thread work and 2.9 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 348 ms of main-thread work and 976 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

9 long tasks block the main thread while loading, the longest for 254 ms. During a long task the page ignores taps.

Google CDN costs a phone 109 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

24 files are served with short cache lifetimes, so returning visitors download them again (172 KiB).

The HTML itself could arrive about 150 ms sooner: redirects, a slow server response or missing compression delay everything after it.

8 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

About 23 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

Your largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 386 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Your homepage downloads 5.7 MB in 507 requests on a phone: scripts 2.5 MB (173), images 1.4 MB (47) and other files 1.3 MB (227). Under 2 MB keeps phones on slow connections fast.

reed-diffuser-artwork-with-all-background-text-removed.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (65 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

2 images further down the page (48 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.62 g of CO₂e: 194.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

90 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

1 frame has no title, so screen-reader users cannot tell what it contains.

Alternative text of images should not be repeated as text: 2 elements on the page fail this check, rated minor by axe-core.

Elements with visible text labels do not have matching accessible names. (5 elements).

Your title is 78 characters, so Google will cut it off around 60: “Buy Essential Oils Online | Escents Aromatherapy – Escents Aromatherapy Canada”.

The homepage links to 217 pages on escents.ca and 4 external pages.

We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343237957&tm=gtm002&Ver=2&mid=a21112e3-cea0-42ef-a33f-96a5d524fd67&bo=1&sid=6a1dcc20dd4d11f1b696d7c32f4db7e1&vid=6a1df2e0dd4d11f1af02c7c6e25798af&vids=1&msclkid=N&gtm_.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is served at too low a resolution for sharp phone screens.

Social proof on the homepage: 5 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 749 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Ads and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 30 cookies, 8 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.