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esconelevators.com website review

Visit site (opens in a new tab)Reviewed 28 October 202641 issues · 101 checks

This review found 41 issues worth fixing on esconelevators.com, 21 of them high impact, across 101 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.2 s3.0 sMay 9Oct 244.0 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.2 s
May 23, 20263.2 s
May 30, 20263.2 s
Jun 6, 20263.3 s
Jun 13, 20263.3 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.2 s
Jul 11, 20263.3 s
Jul 18, 20263.3 s
Jul 25, 20263.2 s
Aug 1, 20263.5 s
Aug 8, 20263.5 s
Aug 15, 20263.7 s
Aug 22, 20264.1 s
Aug 29, 20263.9 s
Sep 5, 20263.5 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.4 s
Oct 3, 20263.5 s
Oct 10, 20263.7 s
Oct 17, 20263.5 s
Oct 24, 20264.0 s
Real-visitor tap response (INP)75th percentile, phones
178 ms145 msMay 9Oct 24165 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026172 ms
May 16, 2026164 ms
May 23, 2026161 ms
May 30, 2026161 ms
Jun 6, 2026164 ms
Jun 13, 2026161 ms
Jun 20, 2026163 ms
Jun 27, 2026166 ms
Jul 4, 2026164 ms
Jul 11, 2026166 ms
Jul 18, 2026156 ms
Jul 25, 2026157 ms
Aug 1, 2026161 ms
Aug 8, 2026162 ms
Aug 15, 2026161 ms
Aug 22, 2026156 ms
Aug 29, 2026154 ms
Sep 5, 2026151 ms
Sep 12, 2026149 ms
Sep 19, 2026149 ms
Sep 26, 2026156 ms
Oct 3, 2026159 ms
Oct 10, 2026165 ms
Oct 17, 2026174 ms
Oct 24, 2026165 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix45
  • Use efficient cache lifetimes

    2.1 s · 1.2 MB

    84 files are served with short cache lifetimes, so returning visitors download them again (1.2 MB).

  • Improve image delivery

    1.9 s · 882 KiB

    20 images could be 882 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.9 s faster on a phone.

  • Render-blocking requests

    1.9 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • YouTube adds 1.2 s

    1.2 s

    YouTube costs a phone 1.2 s of main-thread work and 2.9 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    1.2 s

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 1.2 s).

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45 (desktop: 61). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    450 ms · 2.2 MB

    About 2.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, Google Tag Manager and Facebook and others), adding 4.2 MB and 1.9 s of main-thread time.

  • Reduce unused CSS

    900 ms · 346 KiB

    About 346 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • Document request latency

    650 ms

    The HTML itself could arrive about 650 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Reduce initial server response time

    646 ms

    Reduce initial server response time. Google estimates savings of 646 ms on a phone.

  • Google Tag Manager adds 286 ms

    286 ms

    Google Tag Manager costs a phone 286 ms of main-thread work and 436 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 115 ms

    115 ms

    Google CDN costs a phone 115 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Server response: 746 ms

    746 ms

    Your server takes 746 ms to send the HTML. Google recommends under 600 ms; everything else waits for it.

  • Legacy JavaScript

    150 ms · 32 KiB

    Polyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 166 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 6.1 s

    6.1 s

    Real visitors wait 6.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 6.1 s

    6.1 s

    Real visitors see the first content after 6.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 16.7 s

    16.7 s

    Visually, the page fills in at 16.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.0 s

    36.0 s

    The page becomes fully interactive after 36.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 639 ms

    639 ms

    Scripts block taps and scrolling for 639 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 172 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 4.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.9 MB in 165 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 165 requests on a phone: scripts 4.1 MB (61), images 961 KiB (31) and stylesheets 368 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 1.7 g of CO₂ per visit

    1.67 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.67 g of CO₂e: 200.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 8265
  • Documents must have <title> element to aid in navigation (1 element)

    Documents must have <title> element to aid in navigation: 1 element on the page fails this check, rated serious by axe-core.

  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 4 images in the HTML carry an alt attribute.

  • 4 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 7 WCAG 2.2 A/AA and best-practice rules on the phone render: 4 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8588
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 80 internal links, 10 external

    The homepage links to 80 pages on esconelevators.com and 10 external pages.

7 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “ESCON Elevators is a leading elevator manufacturer and elevator service provider known for quality and innovation.”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Elevator Manufacturer, Residential & Commercial Lift Manufacture”.

  • Canonical URL set

    The canonical URL is https://esconelevators.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WPFooter and WPHeader.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://esconelevators.com/wp-sitemap.xml.

AI search readiness

100
  • Opted out of AI training for 5 crawlers

    robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • llms.txt published

    The site publishes /llms.txt (1 KiB, 12 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix93
  • 6 pages share a meta description

    /about-us/corporate-culture, /about-us/supported-initiative, /about-us/insights, /our-video, /products/elevators/home-elevator and /products/elevators/dumbwaiter-elevator use the same meta description. A description written for each page earns more clicks.

  • 11 pages without an H1

    /about-us/management, /about-us/overview, /about-us/corporate-culture, /about-us/supported-initiative, /about-us/insights and /our-video and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 13 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 13 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7396
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (esconelevators.com).

  • Valid certificate (37 days left)

    The certificate from Google Trust Services · WE1 verifies for esconelevators.com and is valid for another 37 days.

  • http:// redirects to https

    http://esconelevators.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 48 links work

    All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 2 did not answer within 5 s.

Domain and trust

  • No CAA record

    esconelevators.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    esconelevators.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 20 years old

    20 years

    esconelevators.com was registered in Mar 2006 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    esconelevators.com is registered until Mar 2028.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: “0 + Happy Customers”. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 600 words of copy

    The homepage carries about 600 words of visible text.

3 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Cloudflare Web Analytics.

Email authentication

1 to fix75
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:172.105.37.64 include:_spf.rediffmailpro.com ~all”.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • 3 plugins are behind their latest release.blog-designer-pack 4.0.11 → 4.0.14 · contact-form-7 6.1.7 → 6.2.3 · wp-consent-api 2.0.1 → 2.1.0

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Cloudflare

Upkeep, stack, hiring and company data from programmable.info

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