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esplanade.com website review
Visit site (opens in a new tab)Reviewed 1 November 202644 issues · 108 checks
This review found 44 issues worth fixing on esplanade.com, 19 of them high impact, across 108 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.1 s |
| May 16, 2026 | 2.1 s |
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.4 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 3.0 s |
| Aug 1, 2026 | 3.0 s |
| Aug 8, 2026 | 3.0 s |
| Aug 15, 2026 | 3.2 s |
| Aug 22, 2026 | 3.1 s |
| Aug 29, 2026 | 2.9 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.5 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.6 s |
| Oct 17, 2026 | 2.6 s |
| Oct 24, 2026 | 2.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 158 ms |
| May 16, 2026 | 155 ms |
| May 23, 2026 | 153 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 157 ms |
| Jun 13, 2026 | 162 ms |
| Jun 20, 2026 | 165 ms |
| Jun 27, 2026 | 169 ms |
| Jul 4, 2026 | 169 ms |
| Jul 11, 2026 | 166 ms |
| Jul 18, 2026 | 163 ms |
| Jul 25, 2026 | 165 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 181 ms |
| Aug 15, 2026 | 182 ms |
| Aug 22, 2026 | 171 ms |
| Aug 29, 2026 | 163 ms |
| Sep 5, 2026 | 160 ms |
| Sep 12, 2026 | 163 ms |
| Sep 19, 2026 | 173 ms |
| Sep 26, 2026 | 181 ms |
| Oct 3, 2026 | 184 ms |
| Oct 10, 2026 | 187 ms |
| Oct 17, 2026 | 191 ms |
| Oct 24, 2026 | 194 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.8 s
4.5 s
5.1 s
esplanade.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
6.4 s · 4.5 MB20 images could be 4.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.4 s faster on a phone.
Use efficient cache lifetimes
6.0 s · 4.2 MB47 files are served with short cache lifetimes, so returning visitors download them again (4.2 MB).
Reduce unused JavaScript
5.3 s · 1.5 MBAbout 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.
Reduce unused CSS
1.4 s · 161 KiBAbout 161 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.
Render-blocking requests
1.3 s2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.2 s
A phone's processor spends 7.2 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 2.3 s. During a long task the page ignores taps.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Facebook and TikTok and others), adding 1.5 MB and 1.8 s of main-thread time.
Google Tag Manager adds 995 ms
995 msGoogle Tag Manager costs a phone 995 ms of main-thread work and 783 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 315 ms
315 msFacebook costs a phone 315 ms of main-thread work and 179 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Stripe adds 107 ms
107 msStripe costs a phone 107 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
70 KiBPolyfills for old browsers add 70 KiB JavaScript that modern phones do not need.
Minify JavaScript
21 KiB21 KiB could be saved by minifying JavaScript.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 35.1 s
35.1 sThe page becomes fully interactive after 35.1 s. Good is under 3.8 s.
Total Blocking Time: 2.3 s
2.3 sScripts block taps and scrolling for 2.3 s in total while the page loads. Good is under 200 ms.
Speed Index: 9.5 s
9.5 sVisually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Tap response (INP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 158 ms to 194 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 23% slower for real visitors
+23%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.9 s
1.9 sReal visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.
16 images without width and height
16 images have no width and height attributes, so the layout jumps as each one loads.
5 checks passed
Real-user INP: 194 ms
194 msReal visitors wait 194 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user TTFB: 272 ms
272 msReal visitors wait 272 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 32.7 MB in 173 requests
32.7 MBYour homepage downloads 32.7 MB in 173 requests on a phone: images 28.7 MB (52), scripts 3.4 MB (43) and other files 227 KiB (63). Under 2 MB keeps phones on slow connections fast.
3 images over 500 KB
3 images weigh 16.9 MB together. On a phone connection a single image that size takes seconds.
12 images far larger than shown
2.6 MB12 images are downloaded at several times the size a phone draws them, for example yves-asia-tour-01.jpg at 1,920 px wide, shown at 310 px. Resized copies would save about 2.6 MB.
17 images in older formats
17 images (4.7 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
17 images below the first screen load straight away
17 images further down the page (4.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 9.3 g of CO₂ per visit
9.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 9.26 g of CO₂e: 1110.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
10 text elements with low contrast
10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
1 element hidden from screen readers can still receive keyboard focus.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (4 elements).
2 checks passed
Every image has alt text
All 53 images in the HTML carry an alt attribute.
43 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“At Esplanade, the arts are for everyone. We creat…” and “At Esplanade, the arts are for everyone. We creat…”). One clear main headline is easier for people and search engines.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
45 internal links, 7 external
The homepage links to 45 pages on esplanade.com and 7 external pages.
7 checks passed
Meta description: 142 characters
Your meta description is 142 characters: “Experience the joy that the arts brings through a diverse range of performances all year round at Singapore's national …”.
Title: 46 characters
Your title is a healthy 46 characters: “Wonder Here at Esplanade – Theatres on the Bay”.
Canonical URL set
The canonical URL is https://www.esplanade.com/.
Structured data in place
Structured data found: Organization and WebPage.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.esplanade.com/sitemap.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (395 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (3 KiB, 11 links), a plain-text guide to the site for AI tools.
Other pages
7 pages without a meta description
/visit, /offstage, /saved-list, /whats-on/theatre, /whats-on/family-and-children and /whats-on/visual-arts and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
/data-protection-policy and /saved-list have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
/saved-list has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
42 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (esplanade.com).
Valid certificate (89 days left)
The certificate from Let's Encrypt · YR2 verifies for esplanade.com and is valid for another 89 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://esplanade.com redirects to the secure version.
HTTP/2
The server speaks HTTP/2, so browsers load many files over one connection.
All 36 links work
All 36 links checked from your homepage (29 internal, 7 external) answered without errors.
Domain and trust
DNSSEC is off
esplanade.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 25 years old
25 yearsesplanade.com was registered in Jun 2001 through DomainSpot LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only globalsign.com, letsencrypt.org, pki.goog and sectigo.com to issue certificates for esplanade.com, so a mis-issued certificate from anyone else is refused.
Registered until Jun 2028
esplanade.com is registered until Jun 2028.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 4 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 566 words of copy
The homepage carries about 566 words of visible text.
2 checks passed
2 calls to action
The homepage has 2 calls to action, for example “Subscribe” and “Contact Us”.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:cust-spf.exacttarget.com include:spf.mailjet.com include:servers.mcsv…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “selector2” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
9 trackers load before any consent
9Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Next.js
- Hosting
- Vercel
Company
- Employees
- 244
- Founded
- 1995
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on esplanade.com, including 22 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.