essentialjewellery.com website review

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

8 third-party services load with your homepage (Klaviyo, Clarity and Shopify and others), adding 1.4 MB and 573 ms of main-thread time.

A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 206 ms of main-thread work and 618 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 178 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,260 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 208 KiB of JavaScript is downloaded but never used on this page.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

2 images could be 27 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 100 ms faster on a phone.

6 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

About 60 KiB of CSS is downloaded but never applied on this page.

6 files are served with short cache lifetimes, so returning visitors download them again (28 KiB).

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 13.7 s. Good is under 3.8 s.

Your largest element takes 5.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 111 ms to 146 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Visually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.

Your homepage downloads 4.2 MB in 424 requests on a phone: other files 1.6 MB (258), images 1.2 MB (41) and scripts 1.1 MB (99). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.19 g of CO₂e: 143.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Elements with visible text labels do not have matching accessible names. (2 elements).

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 19 characters: “Essential Jewellery”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“Essential Jewellery” and “Frequently Asked Questions”). One clear main headline is easier for people and search engines.

Open Graph is missing og:description, so shared links fall back to guesses.

The homepage links to 286 pages on essentialjewellery.com and 2 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://essentialjewellery.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://essentialjewellery.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://essentialjewellery.com/pages/our-stores, https://essentialjewellery.com/customer_authentication/redirect, https://essentialjewellery.com/pages/swym-wishlist, https://essentialjewellery.com/collections, https://essentialjewellery.com/pages/shop-by-trend-collection-page and https://essentialjewellery.com/collections/gemstone-collection and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://essentialjewellery.com/pages/our-stores, https://essentialjewellery.com/customer_authentication/redirect, https://essentialjewellery.com/pages/swym-wishlist, https://essentialjewellery.com/collections and https://essentialjewellery.com/pages/shop-by-trend-collection-page have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 119 found) and read each the way a search engine does.

9 of 42 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 image is served at too low a resolution for sharp phone screens.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 607 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 26 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.