essentialnaturaloils.com website review

About 666 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.3 s faster on a phone.

8 third-party services load with your homepage (ContentSquare, Google Tag Manager and tabarn.app and others), adding 1.3 MB and 996 ms of main-thread time.

Your mobile performance score is 61. Pages that score under 90 lose visitors before the first paint.

A phone's processor spends 3.3 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Google Tag Manager costs a phone 249 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

ContentSquare costs a phone 260 ms of main-thread work and 185 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,033 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 58 ms of main-thread work and 372 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

4 images could be 219 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

9 long tasks block the main thread while loading, the longest for 203 ms. During a long task the page ignores taps.

8 files are served with short cache lifetimes, so returning visitors download them again (120 KiB).

About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 KiB JavaScript is shipped twice across bundles.

3 KiB could be saved by minifying CSS.

Your largest element takes 11.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “WHOLESALE ESSENTIAL OILS, VERTICALLY INTEGRATED. ABSOLUTE S…”.

The page becomes fully interactive after 13.2 s. Good is under 3.8 s.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 321 ms in total while the page loads. Good is under 200 ms.

Your homepage downloads 3.0 MB in 264 requests on a phone: scripts 1.4 MB (82), other files 871 KiB (135) and images 443 KiB (7). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 101.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

44 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

77 visible links have no text or label, so screen readers cannot say where they go.

11 form fields have no label, so screen readers announce an empty box and autofill guesses.

ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

There are 2 <h1> headlines (“” and “WHOLESALE ESSENTIAL OILS, VERTICALLY INTEGRATED. …”). One clear main headline is easier for people and search engines.

The homepage links to 144 pages on essentialnaturaloils.com and 2 external pages.

https://hbno.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://hbno.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://hbno.com/customer_authentication/redirect has no meta description, so Google writes the search snippet from whatever text it finds.

https://hbno.com/collections/essential-oils, https://hbno.com/collections/essential-oils/Organic, https://hbno.com/collections/essential-oils/Conventional and https://hbno.com/collections/essential-oils/GRAS use the same meta description. A description written for each page earns more clicks.

Your homepage links to 9 pages by a URL that isn't their canonical one, for example https://hbno.com/collections/essential-oils/Organic, whose canonical is https://hbno.com/collections/essential-oils. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://hbno.com/customer_authentication/redirect has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 75 found) and read each the way a search engine does.

6 errors were logged to the browser console while the page loaded, for example “Identifier 'HbnoCarousel' has already been declared”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,505 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.