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estepskopen.nl website review

Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 82 checks

This review found 32 issues worth fixing on estepskopen.nl, 7 of them high impact, across 82 checks. The most urgent: 1 button without a name. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of estepskopen.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. estepskopen.nl at 0.6 s0.6 s
  2. estepskopen.nl at 1.3 s1.3 s
  3. estepskopen.nl at 1.9 s1.9 s
  4. estepskopen.nl at 2.6 s2.6 s
  5. estepskopen.nl at 3.2 s3.2 s
  6. estepskopen.nl at 3.8 s3.8 s
  7. estepskopen.nl at 4.5 s4.5 s
  8. estepskopen.nl at 5.1 s5.1 s

Speed

6 to fix80
  • 3,012 HTML elements

    The page has 3,012 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    750 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Improve image delivery

    358 KiB

    13 images could be 358 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    300 ms · 52 KiB

    About 52 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.8 s

    A phone's processor spends 2.8 s on main-thread work while loading, 911 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and jQuery CDN and others), adding 611 KiB and 177 ms of main-thread time.

  • Reduce unused JavaScript

    101 KiB

    About 101 KiB of JavaScript is downloaded but never used on this page.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    42 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (42 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    8 KiB

    8 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix78
  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • Speed Index: 5.0 s

    5.0 s

    Visually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 36 ms

    36 ms

    Scripts block the page for only 36 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix75
  • Page weight: 2.7 MB in 229 requests

    2.7 MB

    Your homepage downloads 2.7 MB in 229 requests on a phone: images 1.0 MB (55), other files 879 KiB (83) and scripts 572 KiB (62). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    103 KiB

    1 image is downloaded at several times the size a phone draws it, for example Frame_-26.png at 1,000 px wide, shown at 20 px. Resized copies would save about 103 KiB.

  • 3 images in older formats

    3 images (102 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.77 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.77 g of CO₂e: 92.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7689
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    9 elements hidden from screen readers can still receive keyboard focus.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • 23 images without alt text

    23 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (14 elements)

    ARIA role should be appropriate for the element: 14 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • Structured data has 2 problems

    Structured data found (Organization) but with 2 problems, for example “Organization: logo is not an absolute URL ("https:files/Estepskopen.nl_Logo_Wit-Geel_Onder_elkaar.p…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 147 internal links, 7 external

    The homepage links to 147 pages on estepskopen.nl and 7 external pages.

6 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Waarom Esteps kopen bij Estepskopen.nl? ✓ Proeflocaties in HEEL Nederland ✓ GRATIS levering in NL & BE! ✓ DIRECT leverb…”.

  • One H1 headline

    Your main headline reads: “Estepskopen.nl”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Estepskopen.nl - Alles voor Esteps onder één dak”.

  • Canonical URL set

    The canonical URL is https://estepskopen.nl/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://estepskopen.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,171 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://estepskopen.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix85
  • 3 pages without a meta description

    https://estepskopen.nl/pages/proefrit-aan-huis, https://estepskopen.nl/pages/reviews and https://estepskopen.nl/pages/proefrit have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://estepskopen.nl/pages/proefrit-budel, whose canonical is https://estepskopen.nl/pages/proefrit-weert. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 9 pages without an H1

    https://estepskopen.nl/pages/proefrit-aan-huis, https://estepskopen.nl/pages/reviews, https://estepskopen.nl/pages/proefrit, https://estepskopen.nl/pages/proefrit-amstelveen, https://estepskopen.nl/pages/proefrit-apeldoorn and https://estepskopen.nl/pages/proefrit-arnhem and 3 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 37 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 8891
  • 15 small tap targets

    15 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 7 distorted images

    7 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix81
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,792 words of copy

    The homepage carries about 1,792 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop hier”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Shop hier” and “contact”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 20 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at estepskopen.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Instant Ai Page Builder · Triplewhale · Klaviyo Email Marketing Sms · Judge Me Reviews · Elevar Conversion Tracking · Gdpr Cookie Consent

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 32 issues on estepskopen.nl, including 10 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ranked channels, outreach sequences and content angles
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