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estine-official.com website review

Visit site (opens in a new tab)Reviewed 11 November 202630 issues · 69 checks

This review found 30 issues worth fixing on estine-official.com, 4 of them high impact, across 69 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

82B

Closest competitors among Shopify stores

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One score from every part of this review. How it works

estine-official.com (opens in a new tab)
Full-page screenshot of estine-official.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. estine-official.com at 0.7 s0.7 s
  2. estine-official.com at 1.3 s1.3 s
  3. estine-official.com at 2.0 s2.0 s
  4. estine-official.com at 2.6 s2.6 s
  5. estine-official.com at 3.3 s3.3 s
  6. estine-official.com at 4.0 s4.0 s
  7. estine-official.com at 4.6 s4.6 s
  8. estine-official.com at 5.3 s5.3 s

Speed

7 to fix80

  • Render-blocking requests

    1.1 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    350 ms · 496 KiB

    22 images could be 496 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 350 ms faster on a phone.

  • Reduce unused JavaScript

    316 KiB

    About 316 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 1,926 HTML elements

    The page has 1,926 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Klaviyo adds 133 ms

    133 ms

    Klaviyo costs a phone 133 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Klaviyo, Clarity and Google CDN and others), adding 590 KiB and 352 ms of main-thread time.

  • Reduce unused CSS

    60 ms · 100 KiB

    About 100 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 60 ms faster on a phone.

  • 5 long tasks on the main thread

    5 long tasks block the main thread while loading, the longest for 134 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    19 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (19 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify CSS

    9 KiB

    9 KiB could be saved by minifying CSS.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed

  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix78

  • Time to Interactive: 11.5 s

    11.5 s

    The page becomes fully interactive after 11.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.0 s

    4.0 s

    Your largest element takes 4.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.9 s

    4.9 s

    Visually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.107

    0.107

    The layout shifts by 0.107 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed

  • Total Blocking Time: 137 ms

    137 ms

    Scripts block the page for only 137 ms while loading. Good is under 200 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix67

  • Page weight: 3.9 MB in 293 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 293 requests on a phone: images 2.1 MB (74), other files 773 KiB (97) and scripts 720 KiB (80). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.09 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 131.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8887

  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 117 tap targets too small

    117 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • button, link, and menuitem elements do not have accessible names.

    button, link, and menuitem elements do not have accessible names. (1 element).

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed

  • Every image has alt text

    All 129 images in the HTML carry an alt attribute.

  • 20 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 23 WCAG 2.2 A/AA and best-practice rules on the phone render: 20 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10084

  • Title is short (25 characters)

    Your title is only 25 characters: “ESTINE（エスティーヌ）公式オンラインショップ”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("https:files/logo_black.png")”.

  • One H1 headline

    Your <h1> is empty.

  • 191 internal links, 3 external

    The homepage links to 191 pages on estine-official.com and 3 external pages.

5 checks passed

  • Meta description: 143 characters

    Your meta description is 143 characters: “ESTINE（エスティーヌ）公式オンラインショップ。 ESTINEは「モード」「アート」「コンテンポラリー」をキーワードにカテゴライズの枠を超え、自由な自己表現を求める大人に向けた、スマートでモダンなアーバンスタイルを提案するブランド。日…”.

  • Canonical URL set

    The canonical URL is https://estine-official.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://estine-official.com/sitemap.xml.

AI search readiness

100
3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes https://estine-official.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix83

  • 4 pages without a meta description

    https://estine-official.com/pages/lookbook-2026aw, https://estine-official.com/pages/shop-list, https://estine-official.com/tools/prime-review/favorites.html and https://estine-official.com/collections/%E3%83%9F%E3%82%AF%E3%82%B5 have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages share a meta description

    https://estine-official.com/products/1075973 and https://estine-official.com/products/1075963 use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://estine-official.com/collections/%E3%82%BC%E3%83%95%E3%82%A1%E3%83%BC, whose canonical is https://estine-official.com/collections/%e3%82%bc%e3%83%95%e3%82%a1%e3%83%bc. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    https://estine-official.com/pages/about, https://estine-official.com/pages/lookbook-2026aw, https://estine-official.com/pages/shop-list and https://estine-official.com/tools/prime-review/favorites.html have no <h1> headline, so visitors and search engines get no clear main topic.

  • 11 pages with very little text

    https://estine-official.com/collections/all, https://estine-official.com/collections/bag, https://estine-official.com/collections/small-goods, https://estine-official.com/pages/about, https://estine-official.com/pages/lookbook-2026aw and https://estine-official.com/pages/shop-list and 5 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

4 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

1 checks passed

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix64

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 84 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 10 words

    The homepage has only about 10 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed

  • 4 calls to action

    The homepage has 4 calls to action, for example “SHOP” and “CONTACT”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at estine-official.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 2 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Microsoft Clarity

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 30 issues on estine-official.com, including 11 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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