estroven.ca website review

7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.7 s.

15 images could be 793 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Google Tag Manager, Accessibe Accessibility Overlay and Facebook and others), adding 1.1 MB and 520 ms of main-thread time.

12 files are served with short cache lifetimes, so returning visitors download them again (236 KiB).

About 431 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Google Tag Manager costs a phone 268 ms of main-thread work and 470 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 40 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 long tasks block the main thread while loading, the longest for 117 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 13 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “It’s A New Era Estroven® products are formulated for every …”.

The page becomes fully interactive after 15.0 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.4 MB in 191 requests on a phone: images 1.2 MB (27), scripts 1.2 MB (44) and other files 740 KiB (90). Under 2 MB keeps phones on slow connections fast.

9 images further down the page (973 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

11 images are downloaded at several times the size a phone draws them, for example estroven-learning-center-women-with-green-background.webp at 1,400 px wide, shown at 318 px. Resized copies would save about 345 KiB.

1 image (233 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.96 g of CO₂e: 115.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Required ARIA attributes must be provided: 5 elements on the page fail this check, rated critical by axe-core.

2 buttons have no accessible name, so screen readers announce just “button”.

9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Some list items are not inside a list.

11 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 visible link has no text or label, so screen readers cannot say where it goes.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 16 characters: “Estroven® Canada”. Between 30 and 65 characters leaves room to say what you do and for whom.

4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

Your <h1> is empty.

The homepage links to 31 pages on estroven.ca and 8 external pages.

https://estroven.ca/customer_authentication/redirect has no <title>, so Google invents the link text in results.

https://estroven.ca/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://estroven.ca/products/estroven-sup-%C2%AE-sup-maximum-strength-energy and https://estroven.ca/products/estroven-maximum-strength-energy all use the title “Estroven® Maximum Strength + Energy – Estroven® Canada”, and 2 other titles repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://estroven.ca/collections/all, https://estroven.ca/customer_authentication/redirect, https://estroven.ca/policies/terms-of-service and https://estroven.ca/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.

https://estroven.ca/products/estroven-sup-%C2%AE-sup-maximum-strength-energy and https://estroven.ca/products/estroven-maximum-strength-energy use the same meta description. A description written for each page earns more clicks.

Your homepage links to 3 pages by a URL that isn't their canonical one, for example https://estroven.ca/products/estroven-sup-%C2%AE-sup-maximum-strength-energy, whose canonical is https://estroven.ca/products/estroven-maximum-strength-energy. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://estroven.ca/collections/all, https://estroven.ca/pages/about-menopause, https://estroven.ca/customer_authentication/redirect and https://estroven.ca/collections/all-products have no <h1> headline, so visitors and search engines get no clear main topic.

https://estroven.ca/products/estroven-sup-%C2%AE-sup-maximum-strength-energy, https://estroven.ca/products/estroven-sup-%C2%AE-sup-weight-management and https://estroven.ca/products/estroven-sup-%C2%AE-sup-stress-mood-memory took over 3 s to send their HTML from our server.

We fetched 14 pages linked from your homepage and read each the way a search engine does.

4 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

Social proof on the homepage: 25 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 754 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.