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etc.at website review
Visit site (opens in a new tab)Reviewed 23 October 202643 issues · 103 checks
This review found 43 issues worth fixing on etc.at, 14 of them high impact, across 103 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
75C- #58,056 of 88,786 reviewed websitesbeats 30%
- #34,127 of 46,197 online storesbeats 22%
- #1,032 of 2,158 WooCommerce storesbeats 46%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 3.1 s |
| May 9, 2026 | 2.7 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 3.1 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.6 s |
| Jul 11, 2026 | 3.5 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.9 s |
| Aug 15, 2026 | 4.1 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 2.9 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.5 s |
| Sep 26, 2026 | 2.5 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 108 ms |
| May 9, 2026 | 98 ms |
| May 16, 2026 | 104 ms |
| May 23, 2026 | 105 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 107 ms |
| Jun 20, 2026 | 107 ms |
| Jun 27, 2026 | 108 ms |
| Jul 4, 2026 | 108 ms |
| Jul 11, 2026 | 112 ms |
| Jul 18, 2026 | 114 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 109 ms |
| Aug 29, 2026 | 105 ms |
| Sep 5, 2026 | 111 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 116 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 106 ms |
| Oct 17, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
4.0 s16 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.
Use efficient cache lifetimes
1.9 s · 424 KiB61 files are served with short cache lifetimes, so returning visitors download them again (424 KiB).
Reduce unused JavaScript
1.6 s · 639 KiBAbout 639 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (ZenDesk, Google Tag Manager and Usercentrics CMP and others), adding 2.0 MB and 1.0 s of main-thread time.
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 59). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 227 KiBAbout 227 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Font display
700 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 700 ms).
Improve image delivery
150 ms · 275 KiB7 images could be 275 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
ZenDesk adds 370 ms
370 msZenDesk costs a phone 370 ms of main-thread work and 476 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 302 ms
302 msGoogle Tag Manager costs a phone 302 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 3.2 s
A phone's processor spends 3.2 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
1,640 HTML elements
The page has 1,640 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
vega.company adds 103 ms
103 msvega.company costs a phone 103 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
imagekit.io adds 0 ms
0 msimagekit.io costs a phone 0 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 129 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 108 ms
108 msYour server sent the HTML in 108 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 18.9 s
18.9 sYour largest element takes 18.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “(AI generated image)”.
First Contentful Paint: 6.4 s
6.4 sThe first text or image appears after 6.4 s on a phone. Good is under 1.8 s.
Time to Interactive: 19.7 s
19.7 sThe page becomes fully interactive after 19.7 s. Good is under 3.8 s.
Speed Index: 10.3 s
10.3 sVisually, the page fills in at 10.3 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.0 s
3.0 sReal visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.4 s
2.4 sReal visitors see the first content after 2.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.3 s
1.3 sReal visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 230 ms
230 msScripts block taps and scrolling for 230 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 108 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Largest content (LCP) got 22% faster for real visitors
-22%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 3.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.027
0.027The layout barely moves while loading (CLS 0.027, good is under 0.1).
Images and page weight
Page weight: 3.9 MB in 226 requests
3.9 MBYour homepage downloads 3.9 MB in 226 requests on a phone: scripts 1.6 MB (101), fonts 1.4 MB (15) and images 585 KiB (41). Under 2 MB keeps phones on slow connections fast.
3 images below the first screen load straight away
3 images further down the page (169 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
1 element use ARIA attributes their role does not allow, which confuses screen readers.
Unlabelled dropdowns
1 dropdown has no label.
7 text elements with low contrast
7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
2 checks passed
Every image has alt text
All 152 images in the HTML carry an alt attribute.
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
149 internal links, 7 external
The homepage links to 149 pages on etc.at and 7 external pages.
7 checks passed
Meta description: 115 characters
Your meta description is 115 characters: “IT-Kurse, Schulungen & Zertifizierungen bei ETC ➔ In Wien & Online ✓Microsoft ✓ITIL ✓CCNA ✓Cisco ✓Red Hat ✓IBM ✓HPE”.
One H1 headline
Your main headline reads: “Ihre IT-Karriere auf Erfolgskurs – mit ETC”.
Title: 45 characters
Your title is a healthy 45 characters: “ETC • IT-Kurse, Schulungen & Zertifizierungen”.
Canonical URL set
The canonical URL is https://www.etc.at/.
Structured data in place
Structured data found: Organization, WebPage and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.etc.at/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (850 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to /trainings/it-management/itil, which answers with an error. Visitors hit a dead end and search engines drop it.
1 linked page hidden from search
/warenkorb is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
2 pages without a meta description
/aktuelles and /warenkorb have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 89 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Content security policy”).
2 checks passed
Tap targets are thumb-sized
9 of 11 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://at.linkedin.com/company/etc---enterprise-training-center (999).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://www.etc.at/trainings/it-management/itil/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
4 checks passed
Served over HTTPS
The homepage is served over HTTPS (etc.at).
Valid certificate (71 days left)
The certificate from Google Trust Services · WE1 verifies for etc.at and is valid for another 71 days.
http:// redirects to https
http://etc.at redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
etc.at has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 519 words of copy
The homepage carries about 519 words of visible text.
3 checks passed
Social proof on the page
Social proof on the homepage: 12 testimonial or review blocks and 6 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be etc.at is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:send.klaviyo.com include:klaviyo-mail.com include:sendgrid.net include:spf.protection.outlook.com a:post…”.
DKIM signing found
A DKIM key is published (selector “selector1” and “mail”), so receivers can verify mail really came from you.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Ads and Google Tag Manager (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.
4 cookies set on arrival
4Opening the homepage sets 4 cookies (measured from a US location before any click).
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Usercentrics
A consent management tool (Usercentrics) loads with the page.
Upkeep, stack and company
- It runs WordPress 6.9.10; the current release is 7.1.3.
- 1 plugin is behind its latest release.woocommerce 10.4.3 → 11.2.1
Stack
- CMS
- WordPress 6.9.10
- Framework
- jQuery
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 43 issues on etc.at, including 23 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
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- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
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- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.