essind.com website review

49 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

About 424 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

4 images could be 972 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.

Your mobile performance score is 56 (desktop: 68). Pages that score under 90 lose visitors before the first paint.

7 third-party services load with your homepage (Google Tag Manager, WordPress Site Stats and Fastest Forward and others), adding 2.8 MB and 227 ms of main-thread time.

About 62 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

WordPress costs a phone 0 ms of main-thread work and 2.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 1,888 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

3 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 4.6 s (75th percentile). Good is under 1.8 s.

Real visitors wait 3.9 s for your server to start answering (75th percentile). Good is under 800 ms.

Your largest element takes 22.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

The page becomes fully interactive after 23.5 s. Good is under 3.8 s.

Visually, the page fills in at 11.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.1 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 86 ms to 85 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 5.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.6 MB in 134 requests on a phone: images 5.1 MB (29), scripts 931 KiB (45) and fonts 332 KiB (8). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.86 g of CO₂e: 223.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

3 images have no alt text, which hurts accessibility and image search.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 element hidden from screen readers can still receive keyboard focus.

Skip links are not focusable. (1 element).

Headings skip levels (h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (9 elements).

Your title is only 27 characters: “Home - Essential Industries”. Between 30 and 65 characters leaves room to say what you do and for whom.

There are 2 <h1> headlines (“INNOVATION IS ESSENTIAL” and “Blog Posts”). One clear main headline is easier for people and search engines.

Your meta description is 221 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 320 pages on essind.com and 13 external pages.

There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

/product-category/resilient-floor-cleaner, /product-category/resilient-floor-strippers, /product-category/resilient-floor-restorers, /product-category/concrete-and-terrazzo, /product-category/disinfectants and /product-category/food-service have no meta description, so Google writes the search snippet from whatever text it finds.

/pfas-nia-products, /the-superbase-concentrate-system, /how-to-buy, /contact, /contact/careers and /shop use the same meta description. A description written for each page earns more clicks.

/pfas-nia-products, /the-superbase-concentrate-system, /how-to-buy, /contact, /contact/careers and /shop and 9 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 79 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

No Content-Security-Policy header, the main browser-side defence against injected scripts.

Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

1 link go through two or more redirects, for example https://instagram.com/essentialindustriesinc.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

essind.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

essind.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

essind.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 14 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.