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etherealelectronics.nl website review

Visit site (opens in a new tab)Reviewed 10 November 202625 issues · 67 checks

This review found 25 issues worth fixing on etherealelectronics.nl, 5 of them high impact, across 67 checks. The most urgent: form elements must have labels (1 element). Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

88B

Closest competitors among Shopify stores

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etherealelectronics.nl (opens in a new tab)
Full-page screenshot of etherealelectronics.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. etherealelectronics.nl at 0.4 s0.4 s
  2. etherealelectronics.nl at 0.8 s0.8 s
  3. etherealelectronics.nl at 1.1 s1.1 s
  4. etherealelectronics.nl at 1.5 s1.5 s
  5. etherealelectronics.nl at 1.9 s1.9 s
  6. etherealelectronics.nl at 2.3 s2.3 s
  7. etherealelectronics.nl at 2.6 s2.6 s
  8. etherealelectronics.nl at 3.0 s3.0 s

Speed

7 to fix89

  • Improve image delivery

    1.5 MB

    12 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 89

    89/100

    Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Shopify, getgreenspark.com and shop.app and others), adding 2.2 MB and 91 ms of main-thread time.

  • 1,904 HTML elements

    The page has 1,904 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Instagram adds 0 ms

    0 ms

    Instagram costs a phone 0 ms of main-thread work and 1.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • getgreenspark.com adds 16 ms

    16 ms

    getgreenspark.com costs a phone 16 ms of main-thread work and 431 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    195 KiB

    16 files are served with short cache lifetimes, so returning visitors download them again (195 KiB).

  • Reduce unused JavaScript

    37 KiB

    About 37 KiB of JavaScript is downloaded but never used on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed

  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 373 ms of it running JavaScript. That is comfortably low.

  • Server response: 25 ms

    25 ms

    Your server sent the HTML in 25 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix88

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 3.8 s

    3.8 s

    Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed

  • Time to Interactive: 3.5 s

    3.5 s

    The page is fully interactive after 3.5 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85

  • Page weight: 3.6 MB in 248 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 248 requests on a phone: images 2.1 MB (20), other files 958 KiB (132) and scripts 329 KiB (54). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (308 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.0 g of CO₂ per visit

    1.02 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 121.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9195

  • Form elements must have labels (1 element)

    Form elements must have labels: 1 element on the page fails this check, rated critical by axe-core.

  • 19 text elements with low contrast

    19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed

  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9293

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • One H1 headline

    Your <h1> is empty.

  • 38 internal links, 2 external

    The homepage links to 38 pages on etherealelectronics.nl and 2 external pages.

7 checks passed

  • Meta description: 103 characters

    Your meta description is 103 characters: “Unique calm-focused Eurorack modules for creating beautiful, ethereal electronic music and soundscapes.”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Ethereal Electronics – Eurorack Modules for Calm, Ethereal Music”.

  • Canonical URL set

    The canonical URL is https://etherealelectronics.nl/.

  • Structured data in place

    Structured data found: Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://etherealelectronics.nl/sitemap.xml.

AI search readiness

100
4 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (492 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://etherealelectronics.nl/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

5 to fix67

  • 1 page without a title

    https://etherealelectronics.nl/customer_authentication/redirect has no <title>, so Google invents the link text in results.

  • 1 linked page hidden from search

    https://etherealelectronics.nl/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 8 pages without a meta description

    https://etherealelectronics.nl/collections/all, https://etherealelectronics.nl/customer_authentication/redirect, https://etherealelectronics.nl/policies/shipping-policy, https://etherealelectronics.nl/pages/contact, https://etherealelectronics.nl/policies/privacy-policy and https://etherealelectronics.nl/policies/contact-information and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    https://etherealelectronics.nl/products/starlight and https://etherealelectronics.nl/products/starlight-8hp use the same meta description. A description written for each page earns more clicks.

  • 5 pages without an H1

    https://etherealelectronics.nl/customer_authentication/redirect, https://etherealelectronics.nl/pages/downloads, https://etherealelectronics.nl/pages/distributors, https://etherealelectronics.nl/pages/contact and https://etherealelectronics.nl/pages/about-us have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

3 checks passed

  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

Best practices

Google 96100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    24 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50

  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 176 words

    The homepage has only about 176 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed

  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Contact information”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 7 other companies contacted

    Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at etherealelectronics.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Gsc Instagram Feed · King Product Options · Greenspark · Ease Product Attachments

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 25 issues on etherealelectronics.nl, including 9 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

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