ethika.com.au website review

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

About 143 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

7 images could be 439 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

25 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

5 third-party services load with your homepage (Google Tag Manager, Shopify and Mailchimp and others), adding 306 KiB and 141 ms of main-thread time.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

1 long task block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

6 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Chat”.

The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

Visually, the page fills in at 5.6 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 150 requests on a phone: images 955 KiB (11), other files 668 KiB (73) and scripts 470 KiB (60). Under 2 MB keeps phones on slow connections fast.

DEL3_BIKE_MARQUEE_MOBILE_1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (138 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements hidden from screen readers can still receive keyboard focus.

Some lists contain elements other than list items, which screen readers announce wrongly.

11 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

The homepage links to 222 pages on ethika.com.au and 2 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.ethika.com.au/collections/mens, https://www.ethika.com.au/collections/mens-underwear, https://www.ethika.com.au/collections/mens-staple, https://www.ethika.com.au/collections/mens-mid, https://www.ethika.com.au/collections/mens-alternate and https://www.ethika.com.au/collections/mens-boxer and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Unexpected token '<'”.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 28 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 11 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.