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evilgreed.net website review
Visit site (opens in a new tab)Reviewed 10 November 202632 issues · 85 checks
This review found 32 issues worth fixing on evilgreed.net, 13 of them high impact, across 85 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #55,316 of 108,838 reviewed websitesbeats 44%
- #36,256 of 61,763 online storesbeats 36%
- #34,679 of 56,363 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.9 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.1 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
| Nov 7, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 137 ms |
| May 30, 2026 | 138 ms |
| Jun 6, 2026 | 140 ms |
| Jun 13, 2026 | 143 ms |
| Jun 20, 2026 | 144 ms |
| Jun 27, 2026 | 146 ms |
| Jul 4, 2026 | 147 ms |
| Jul 11, 2026 | 151 ms |
| Jul 18, 2026 | 151 ms |
| Jul 25, 2026 | 152 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 151 ms |
| Aug 15, 2026 | 152 ms |
| Aug 22, 2026 | 152 ms |
| Aug 29, 2026 | 151 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 149 ms |
| Sep 19, 2026 | 148 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 150 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 147 ms |
| Oct 31, 2026 | 148 ms |
| Nov 7, 2026 | 149 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.3 s · 2.6 MB38 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.3 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
7,052 HTML elements
The page has 7,052 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Reduce unused JavaScript
750 ms · 462 KiBAbout 462 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, TikTok and Facebook and others), adding 1.1 MB and 799 ms of main-thread time.
Minify JavaScript
450 ms · 88 KiB88 KiB could be saved by minifying JavaScript.
Use efficient cache lifetimes
150 ms · 317 KiB11 files are served with short cache lifetimes, so returning visitors download them again (317 KiB).
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 345 ms. During a long task the page ignores taps.
Shopify adds 162 ms
162 msShopify costs a phone 162 ms of main-thread work and 547 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
21 KiBPolyfills for old browsers add 21 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
1 checks passed
Server response: 76 ms
76 msYour server sent the HTML in 76 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 17.0 s
17.0 sYour largest element takes 17.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 19.3 s
19.3 sThe page becomes fully interactive after 19.3 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.301
0.301The layout shifts by 0.301 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 691 ms
691 msScripts block taps and scrolling for 691 ms in total while the page loads. Good is under 200 ms.
Real-user INP: 231 ms
231 msReal visitors wait 231 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Speed Index: 4.9 s
4.9 sVisually, the page fills in at 4.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 149 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 561 ms
561 msReal visitors wait 561 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.8 MB in 260 requests
5.8 MBYour homepage downloads 5.8 MB in 260 requests on a phone: images 3.2 MB (47), scripts 1.5 MB (88) and other files 762 KiB (107). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (197 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (41 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
5 tap targets too small
5 tap targets are too small or too close together to hit reliably with a finger.
ARIA dialog and alertdialog nodes should have an accessible name (1 element)
ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.
15 links without text
15 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 143 images in the HTML carry an alt attribute.
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 5 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
613 internal links, 9 external
The homepage links to 613 pages on evilgreed.net and 9 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “Evil Greed is a merchandise company and mailorder based in Berlin, Germany. We run official merch stores for Sunn O))),…”.
One H1 headline
Your main headline reads: “Heavy music merchandise & records.”.
Title: 55 characters
Your title is a healthy 55 characters: “EVIL GREED | Official Heavy Music Merchandise & Records”.
Canonical URL set
The canonical URL is https://evilgreed.com/.
Structured data in place
Structured data found: BreadcrumbList, OnlineStore, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://evilgreed.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (3,782 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://evilgreed.com/llms.txt (39 KiB, 170 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
https://evilgreed.com/collections/music/12%22-VINYL and https://evilgreed.com/collections/music/10%22-VINYL all use the title “All Music Items At Evil Greed | Home Of Heavy”. Search engines can't tell which page to show for a search, so each competes with the others.
9 pages share a meta description
https://evilgreed.com/collections/new-merch, https://evilgreed.com/collections/longsleeves, https://evilgreed.com/collections/sweatshirts, https://evilgreed.com/collections/music-pre-order, https://evilgreed.com/collections/soundtrack and https://evilgreed.com/collections/evil-greed-essentials and 1 other use the same meta description. A description written for each page earns more clicks.
2 links to non-canonical URLs
Your homepage links to 2 pages by a URL that isn't their canonical one, for example https://evilgreed.com/collections/music/12%22-VINYL, whose canonical is https://evilgreed.com/collections/music/12%22-vinyl. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
Missing source maps
Large scripts ship without source maps.
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
318 of 319 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,311 words of copy
The homepage carries about 1,311 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Order Now”.
29 calls to action
The homepage has 29 calls to action, for example “PRE-ORDER”, “CUSTOM SHOP” and “RESTRAINING ORDER”.
69 short forms
69 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 30 customer or partner logos and 1 trust badge.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
21 cookies set on arrival
21Opening the homepage sets 21 cookies (measured from a US location before any click).
23 other companies contacted
Loading the homepage contacts 23 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evilgreed.net, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tinyseo Ai Seo Speed · Powerful Form Builder · Stape Remix · Product Cart Limit · Back In Stock · Free Gift
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Bootstrap
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Gummersbach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on evilgreed.net, including 18 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.