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evisu.com.hk website review

Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 83 checks

This review found 34 issues worth fixing on evisu.com.hk, 11 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.7 sMay 23Nov 72.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.0 s
May 30, 20261.9 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20262.0 s
Jun 27, 20262.0 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.3 s
Aug 29, 20262.5 s
Sep 5, 20262.6 s
Sep 12, 20262.5 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Oct 24, 20262.1 s
Oct 31, 20262.2 s
Nov 7, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
169 ms116 msMay 23Nov 7153 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026128 ms
May 30, 2026122 ms
Jun 6, 2026123 ms
Jun 13, 2026129 ms
Jun 20, 2026133 ms
Jun 27, 2026133 ms
Jul 4, 2026133 ms
Jul 11, 2026130 ms
Jul 18, 2026130 ms
Jul 25, 2026137 ms
Aug 1, 2026137 ms
Aug 8, 2026136 ms
Aug 15, 2026137 ms
Aug 22, 2026138 ms
Aug 29, 2026146 ms
Sep 5, 2026152 ms
Sep 12, 2026146 ms
Sep 19, 2026153 ms
Sep 26, 2026145 ms
Oct 3, 2026155 ms
Oct 10, 2026161 ms
Oct 17, 2026162 ms
Oct 24, 2026163 ms
Oct 31, 2026154 ms
Nov 7, 2026153 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of evisu.com.hk (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. evisu.com.hk at 0.4 s0.4 s
  2. evisu.com.hk at 0.8 s0.8 s
  3. evisu.com.hk at 1.1 s1.1 s
  4. evisu.com.hk at 1.5 s1.5 s
  5. evisu.com.hk at 1.9 s1.9 s
  6. evisu.com.hk at 2.3 s2.3 s
  7. evisu.com.hk at 2.6 s2.6 s
  8. evisu.com.hk at 3.0 s3.0 s

Speed

8 to fix63
  • Render-blocking requests

    1.3 s

    18 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • 5,498 HTML elements

    The page has 5,498 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.4 s

    A phone's processor spends 4.4 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    950 ms · 1.1 MB

    40 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Shopify and Google Tag Manager and others), adding 1.4 MB and 962 ms of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 534 KiB

    About 534 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Google CDN adds 524 ms

    524 ms

    Google CDN costs a phone 524 ms of main-thread work and 775 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    5 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 21 ms

    21 ms

    Your server sent the HTML in 21 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 7.1 s

    7.1 s

    Your largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile slideshow image”.

  • Time to Interactive: 14.9 s

    14.9 s

    The page becomes fully interactive after 14.9 s. Good is under 3.8 s.

  • Tap response (INP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 128 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 265 ms

    265 ms

    Scripts block taps and scrolling for 265 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.2 s

    2.2 s

    Real visitors wait 2.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 154 ms

    154 ms

    Real visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 667 ms

    667 ms

    Real visitors wait 667 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

4 to fix42
  • Page weight: 7.1 MB in 288 requests

    7.1 MB

    Your homepage downloads 7.1 MB in 288 requests on a phone: images 4.0 MB (65), scripts 1.4 MB (72) and other files 1.1 MB (97). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    0209_Evisu_Kizzu_Tiger_Homepage_bottom_banner_Moblie_750x108 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 8 images in older formats

    8 images (743 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 6 images far larger than shown

    150 KiB

    6 images are downloaded at several times the size a phone draws them, for example 2EAKZK6JE4006RXDN-INDM_w2_443df43f-d118-4622-87d3-60bf4ee15a at 533 px wide, shown at 132 px. Resized copies would save about 150 KiB.

  • About 2.0 g of CO₂ per visit

    2.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.01 g of CO₂e: 241.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8491
  • Unlabelled dropdowns

    1 dropdown has no label.

  • 25 text elements with low contrast

    25 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 14 tap targets too small

    14 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 14 links without text

    14 visible links have no text or label, so screen readers cannot say where they go.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 72 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 282 internal links, 5 external

    The homepage links to 282 pages on evisu.com.hk and 5 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Founded in Osaka Japan in 1991, EVISU is a renowned & original denim brand to introduce premium quality Japanese selvag…”.

  • Title: 57 characters

    Your title is a healthy 57 characters: “Evisu Official Site | Iconic Japanese Denim Brand – EVISU”.

  • Canonical URL set

    The canonical URL is https://evisu.com.hk/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://evisu.com.hk/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://evisu.com.hk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,868 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 4 pages without a meta description

    https://evisu.com.hk/collections/all, https://evisu.com.hk/pages/double-11-carnival, https://evisu.com.hk/collections/2024-spring-collection and https://evisu.com.hk/collections/men have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://evisu.com.hk/collections/all, https://evisu.com.hk/pages/double-11-carnival, https://evisu.com.hk/collections/2024-spring-collection and https://evisu.com.hk/collections/men have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    https://evisu.com.hk/collections/all and https://evisu.com.hk/collections/men have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 104 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 52 small tap targets

    52 of 142 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to fetch”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 749 words of copy

    The homepage carries about 749 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 16 calls to action

    The homepage has 16 calls to action, for example “SHOP NOW”, “Contact us” and “Register”.

  • 7 short forms

    7 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 25 other companies contacted

    Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evisu.com.hk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify;Shopify Hong Kong Dollar;Shopify Plus
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 34 issues on evisu.com.hk, including 15 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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