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evolvetogether.com website review

Visit site (opens in a new tab)Reviewed 12 November 202633 issues · 83 checks

This review found 33 issues worth fixing on evolvetogether.com, 12 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.4 sMay 23Nov 71.5 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.6 s
Jun 13, 20261.6 s
Jun 20, 20261.6 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.7 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.7 s
Sep 12, 20261.8 s
Sep 19, 20261.8 s
Sep 26, 20261.7 s
Oct 3, 20261.6 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.5 s
Real-visitor tap response (INP)75th percentile, phones
98 ms83 msMay 23Nov 789 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202690 ms
Jun 13, 202689 ms
Jun 20, 202690 ms
Jun 27, 202695 ms
Jul 4, 202688 ms
Jul 11, 202688 ms
Jul 18, 202691 ms
Jul 25, 202694 ms
Aug 1, 202695 ms
Aug 8, 202696 ms
Aug 15, 202694 ms
Aug 22, 202694 ms
Aug 29, 202694 ms
Sep 5, 202688 ms
Sep 12, 202687 ms
Sep 19, 202688 ms
Sep 26, 202686 ms
Oct 3, 202688 ms
Oct 10, 202687 ms
Oct 17, 202685 ms
Oct 24, 202685 ms
Oct 31, 202687 ms
Nov 7, 202689 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of evolvetogether.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. evolvetogether.com at 1.0 s1.0 s
  2. evolvetogether.com at 2.0 s2.0 s
  3. evolvetogether.com at 2.9 s2.9 s
  4. evolvetogether.com at 3.9 s3.9 s
  5. evolvetogether.com at 4.9 s4.9 s
  6. evolvetogether.com at 5.9 s5.9 s
  7. evolvetogether.com at 6.9 s6.9 s
  8. evolvetogether.com at 7.8 s7.8 s

Speed

9 to fix47
  • Reduce unused JavaScript

    8.7 s · 1.6 MB

    About 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 8.7 s faster on a phone.

  • Avoid multiple page redirects

    9.6 s

    The page goes through 2 redirects before it starts loading, costing about 9.6 s. Link and advertise the final URL directly.

  • Mobile performance score: 47

    47/100

    Your mobile performance score is 47. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Vimeo and Accessibe Accessibility Overlay and others), adding 13.6 MB and 1.2 s of main-thread time.

  • Vimeo adds 238 ms

    238 ms

    Vimeo costs a phone 238 ms of main-thread work and 12.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    450 ms · 253 KiB

    9 images could be 253 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 352 ms

    352 ms

    Google Tag Manager costs a phone 352 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,502 HTML elements

    The page has 1,502 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Document request latency

    250 ms

    The HTML itself could arrive about 250 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Use efficient cache lifetimes

    221 KiB

    26 files are served with short cache lifetimes, so returning visitors download them again (221 KiB).

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 198 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 15 KiB

    15 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    42 KiB

    Polyfills for old browsers add 42 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 21.5 s

    21.5 s

    Your largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 32.5 s

    32.5 s

    The page becomes fully interactive after 32.5 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 445 ms

    445 ms

    Scripts block taps and scrolling for 445 ms in total while the page loads. Good is under 200 ms.

  • 7 images without width and height

    7 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 87 ms to 89 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 569 ms

    569 ms

    Real visitors wait 569 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 15% faster for real visitors

    -15%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.017

    0.017

    The layout barely moves while loading (CLS 0.017, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 17.7 MB in 442 requests

    17.7 MB

    Your homepage downloads 17.7 MB in 442 requests on a phone: other files 12.5 MB (234), scripts 3.8 MB (163) and images 885 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • 2 images far larger than shown

    9 KiB

    2 images are downloaded at several times the size a phone draws them, for example hp-category-body-2.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 9 KiB.

  • 3 images below the first screen load straight away

    3 images further down the page (223 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (80 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 5.0 g of CO₂ per visit

    5.01 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.01 g of CO₂e: 600.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8392
  • ARIA roles used must conform to valid values (19 elements)

    ARIA roles used must conform to valid values: 19 elements on the page fail this check, rated critical by axe-core.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is short (14 characters)

    Your title is only 14 characters: “evolvetogether”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 172 internal links, 2 external

    The homepage links to 172 pages on evolvetogether.com and 2 external pages.

7 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “crafted with intention for people and the planet—daily essentials designed for better living and to remind us that we a…”.

  • One H1 headline

    Your main headline reads: “evolvetogether”.

  • Canonical URL set

    The canonical URL is https://evolvetogether.com/.

  • Structured data in place

    Structured data found: BreadcrumbList.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://evolvetogether.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,115 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://evolvetogether.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://evolvetogether.com/collections/shop-all has no meta description, so Google writes the search snippet from whatever text it finds.

  • 11 pages without an H1

    https://evolvetogether.com/pages/gift-guide, https://evolvetogether.com/collections/shop-all, https://evolvetogether.com/pages/build-your-own-set, https://evolvetogether.com/collections/best-sellers, https://evolvetogether.com/collections/natural-deodorant and https://evolvetogether.com/collections/body-cleanser and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 5488
  • 12 small tap targets

    12 of 18 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 2 deprecated browser APIs that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 2 third-party cookies

    2 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix90
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 672 words of copy

    The homepage carries about 672 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE PROMO” and “SHOP NOW”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “shop all”, “shop allshop all” and “shop face cleanser”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies, 5 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 36 other companies contacted

    Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at evolvetogether.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 12 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Checkmate · Postscript Sms Marketing · Okendo · Klaviyo Email Marketing Sms · Corporate Cart · Test Sms · powr.io · rechargecdn.com · global-e.com · attn.tv · 9gtb.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
West Hollywood

Upkeep, stack, hiring and company data from programmable.info

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