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ew-ct.com website review
Visit site (opens in a new tab)Reviewed 31 October 202651 issues · 91 checks
This review found 51 issues worth fixing on ew-ct.com, 19 of them high impact, across 91 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
64DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 4.3 s |
| May 16, 2026 | 4.2 s |
| May 23, 2026 | 4.1 s |
| May 30, 2026 | 4.0 s |
| Jun 6, 2026 | 3.7 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.6 s |
| Jun 27, 2026 | 3.7 s |
| Jul 4, 2026 | 3.9 s |
| Jul 11, 2026 | 3.8 s |
| Jul 18, 2026 | 3.9 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.8 s |
| Sep 5, 2026 | 3.9 s |
| Sep 12, 2026 | 3.8 s |
| Sep 19, 2026 | 3.7 s |
| Sep 26, 2026 | 3.8 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.8 s |
| Oct 17, 2026 | 3.8 s |
| Oct 24, 2026 | 3.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 120 ms |
| May 16, 2026 | 121 ms |
| May 23, 2026 | 120 ms |
| May 30, 2026 | 115 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 112 ms |
| Jun 27, 2026 | 112 ms |
| Jul 4, 2026 | 112 ms |
| Jul 11, 2026 | 120 ms |
| Jul 18, 2026 | 123 ms |
| Jul 25, 2026 | 128 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 111 ms |
| Aug 15, 2026 | 104 ms |
| Aug 22, 2026 | 104 ms |
| Aug 29, 2026 | 110 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 111 ms |
| Sep 26, 2026 | 112 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 111 ms |
| Oct 17, 2026 | 110 ms |
| Oct 24, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.6 s · 635 KiBAbout 635 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.
vtexassets.com adds 1.1 s
1.1 svtexassets.com costs a phone 1.1 s of main-thread work and 1.2 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 44
44/100Your mobile performance score is 44. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 2.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (vtexassets.com, Google Tag Manager and Sentry and others), adding 2.2 MB and 2.3 s of main-thread time.
Google Tag Manager adds 418 ms
418 msGoogle Tag Manager costs a phone 418 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Sentry adds 403 ms
403 msSentry costs a phone 403 ms of main-thread work and 91 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 400 ms.
Accessibe Accessibility Overlay adds 348 ms
348 msAccessibe Accessibility Overlay costs a phone 348 ms of main-thread work and 484 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
300 ms · 65 KiBAbout 65 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Legacy JavaScript
300 ms · 11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.
Improve image delivery
150 ms · 184 KiB10 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
12 long tasks on the main thread
12 long tasks block the main thread while loading, the longest for 240 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
149 KiB6 files are served with short cache lifetimes, so returning visitors download them again (149 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify JavaScript
4 KiB4 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 27 ms
27 msYour server sent the HTML in 27 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.84
0.84For real visitors the layout shifts by 0.84 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 13.1 s
13.1 sYour largest element takes 13.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 15.0 s
15.0 sThe page becomes fully interactive after 15.0 s. Good is under 3.8 s.
Speed Index: 8.5 s
8.5 sVisually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 3.7 s
3.7 sReal visitors wait 3.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Total Blocking Time: 453 ms
453 msScripts block taps and scrolling for 453 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.159
0.159The layout shifts by 0.159 while loading, so content jumps under the reader's thumb. Good is under 0.1.
7 images without width and height
7 images have no width and height attributes, so the layout jumps as each one loads.
3 checks passed
Real-user INP: 109 ms
109 msReal visitors wait 109 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 11% faster for real visitors
-11%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 120 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.3 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 2.5 MB in 139 requests
2.5 MBYour homepage downloads 2.5 MB in 139 requests on a phone: scripts 1.8 MB (48), images 462 KiB (35) and HTML 136 KiB (1). Under 2 MB keeps phones on slow connections fast.
2 images below the first screen load straight away
2 images further down the page (49 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 0.7 g of CO₂ per visit
0.71 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.71 g of CO₂e: 85.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
3 elements use ARIA attributes their role does not allow, which confuses screen readers.
7 tap targets too small
7 tap targets are too small or too close together to hit reliably with a finger.
Orphan list items
Some list items are not inside a list.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
16 images without alt text
16 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
20 links without text
20 visible links have no text or label, so screen readers cannot say where they go.
1 checks passed
37 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 9 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (178 characters)
Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (WebSite) but with 1 problem, for example “WebSite: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
82 internal links, 8 external
The homepage links to 82 pages on ew-ct.com and 8 external pages.
4 checks passed
Title: 60 characters
Your title is a healthy 60 characters: “Electrical Wholesalers CT | Electrical Supply in Connecticut”.
Canonical URL set
The canonical URL is https://www.ew-ct.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://hzelectric.myvtex.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.ew-ct.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (235 words), so crawlers that don't run JavaScript still read it.
Other pages
1 page without a title
https://www.ew-ct.com/datacom/audio-and-video has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://www.ew-ct.com/conduit is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
8 pages share a title
https://www.ew-ct.com/conduit-and-fittings/strut-and-fittings, https://www.ew-ct.com/conduit-and-fittings/raceway-and-wiring-ducts, https://www.ew-ct.com/industrial-controls-and-automation/motor-control, https://www.ew-ct.com/industrial-controls-and-automation/control-stations-and-control-panels, https://www.ew-ct.com/datacom/coax-connectivity and https://www.ew-ct.com/datacom/network-components and 2 others all use the title “Electrical Wholesalers Inc.”. Search engines can't tell which page to show for a search, so each competes with the others.
1 page without a meta description
https://www.ew-ct.com/datacom/audio-and-video has no meta description, so Google writes the search snippet from whatever text it finds.
10 pages share a meta description
https://www.ew-ct.com/promotions, https://www.ew-ct.com/conduit-and-fittings/strut-and-fittings, https://www.ew-ct.com/conduit, https://www.ew-ct.com/conduit-and-fittings/raceway-and-wiring-ducts, https://www.ew-ct.com/industrial-controls-and-automation/motor-control and https://www.ew-ct.com/industrial-controls-and-automation/control-stations-and-control-panels and 4 others use the same meta description. A description written for each page earns more clicks.
15 pages without an H1
https://www.ew-ct.com/promotions, https://www.ew-ct.com/conduit-and-fittings-page, https://www.ew-ct.com/conduit-and-fittings/strut-and-fittings, https://www.ew-ct.com/conduit, https://www.ew-ct.com/conduit-and-fittings/raceway-and-wiring-ducts and https://www.ew-ct.com/industrial-controls-and-automation-page and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
9 pages with very little text
https://www.ew-ct.com/promotions, https://www.ew-ct.com/conduit-and-fittings/strut-and-fittings, https://www.ew-ct.com/conduit-and-fittings/raceway-and-wiring-ducts, https://www.ew-ct.com/industrial-controls-and-automation/motor-control, https://www.ew-ct.com/industrial-controls-and-automation/control-stations-and-control-panels and https://www.ew-ct.com/datacom/coax-connectivity and 3 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://www.ew-ct.com/datacom-page and https://www.ew-ct.com/datacom/audio-and-video took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 63 found) and read each the way a search engine does.
2 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=26017032&tm=gtm002&Ver=2&mid=2ffd6a44-8d6b-4dbf-bcae-ec80672c600e&bo=1&sid=5b28cb80d53e11f193937177ad1c4a09&vid=5b28d7c0d53e11f1a46d793788fe1fb9&vids=1&msclkid=N&pi=91.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of undefined (reading 'getRegistrations')”.
3 distorted images
3 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
Tap targets are thumb-sized
69 of 79 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 266 words of copy
The homepage carries about 266 words of visible text.
3 checks passed
4 calls to action
The homepage has 4 calls to action, for example “Shop All”, “Learn More” and “Newsletter Signup Submit”.
Analytics in place
Analytics detected: Google Tag Manager.
Direct contact links
Visitors can reach you directly: 2 phone links and 2 email links.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
20 other companies contacted
Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ew-ct.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- React
- Analytics
- Google Tag Manager
- Hosting
- CloudFront
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 51 issues on ew-ct.com, including 23 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.