Website review, no card needed

eway.com.au logo

eway.com.au website review

Visit site (opens in a new tab)Reviewed 21 October 202634 issues · 102 checks

This review found 34 issues worth fixing on eway.com.au, 9 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.6 sMay 2Oct 172.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.9 s
May 9, 20261.8 s
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.9 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.8 s
Jul 25, 20261.9 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20261.9 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.1 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
210 ms109 msMay 2Oct 17134 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026192 ms
May 9, 2026198 ms
May 16, 2026166 ms
May 23, 2026168 ms
May 30, 2026168 ms
Jun 6, 2026158 ms
Jun 13, 2026152 ms
Jun 20, 2026131 ms
Jun 27, 2026137 ms
Jul 4, 2026131 ms
Jul 11, 2026130 ms
Jul 18, 2026127 ms
Jul 25, 2026121 ms
Aug 1, 2026125 ms
Aug 8, 2026132 ms
Aug 15, 2026143 ms
Aug 22, 2026143 ms
Aug 29, 2026139 ms
Sep 5, 2026133 ms
Sep 12, 2026131 ms
Sep 19, 2026134 ms
Sep 26, 2026135 ms
Oct 3, 2026137 ms
Oct 10, 2026137 ms
Oct 17, 2026134 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of eway.com.au (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. eway.com.au at 0.4 s0.4 s
  2. eway.com.au at 0.9 s0.9 s
  3. eway.com.au at 1.3 s1.3 s
  4. eway.com.au at 1.7 s1.7 s
  5. eway.com.au at 2.2 s2.2 s
  6. eway.com.au at 2.6 s2.6 s
  7. eway.com.au at 3.1 s3.1 s
  8. eway.com.au at 3.5 s3.5 s

eway.com.au does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix68
  • Render-blocking requests

    1.8 s

    21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and FontAwesome CDN and others), adding 1.7 MB and 1.2 s of main-thread time.

  • Google Tag Manager adds 982 ms

    982 ms

    Google Tag Manager costs a phone 982 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 68

    68/100

    Your mobile performance score is 68 (desktop: 55). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    764 KiB

    About 764 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    400 ms · 190 KiB

    About 190 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 400 ms faster on a phone.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,276 HTML elements

    The page has 2,276 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    196 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (196 KiB).

  • Improve image delivery

    178 KiB

    6 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 29 ms

    29 ms

    Your server sent the HTML in 29 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.3 s

    21.3 s

    The page becomes fully interactive after 21.3 s. Good is under 3.8 s.

  • Total Blocking Time: 677 ms

    677 ms

    Scripts block taps and scrolling for 677 ms in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.8 s

    1.8 s

    Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 5.3 s

    5.3 s

    Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Cumulative Layout Shift: 0.129

    0.129

    The layout shifts by 0.129 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 2.6 s

    2.6 s

    Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Effortless online payments”. Most of its time is element render delay (1.8 s).

  • Largest content (LCP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.9 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 114 ms

    114 ms

    Real visitors wait 114 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 31% faster for real visitors

    -31%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 192 ms to 134 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 109 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 109 requests on a phone: scripts 1.7 MB (43), fonts 788 KiB (12) and images 263 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • 1 image in older formats

    1 image (163 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.9 g of CO₂ per visit

    0.86 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 102.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8290
  • Certain ARIA roles must be contained by particular parents (3 elements)

    Certain ARIA roles must be contained by particular parents: 3 elements on the page fail this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • Hidden but focusable

    16 elements hidden from screen readers can still receive keyboard focus.

  • Interactive controls must not be nested (3 elements)

    Interactive controls must not be nested: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (5 elements)

    All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 42 images in the HTML carry an alt attribute.

  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 109 internal links, 18 external

    The homepage links to 109 pages on eway.com.au and 18 external pages.

8 checks passed
  • Meta description: 131 characters

    Your meta description is 131 characters: “Join 97,000+ Australian businesses using Eway's payment gateway. No set-up fees, 1-3 day settlements and 24/7 support. …”.

  • One H1 headline

    Your main headline reads: “Effortless online payments”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Effortless Online Payments with Eway Australia”.

  • Canonical URL set

    The canonical URL is https://www.eway.com.au/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.eway.com.au/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,225 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 54 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix79
  • 1 linked page hidden from search

    /documentation is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 2 pages share a title

    /payment-gateway-solutions and /eway-gateway-services all use the title “BYO Merchant with Eway Australia's Payment Gateway Solutions”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /payment-gateway-solutions and /eway-gateway-services use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /eway-gateway-services, whose canonical is /payment-gateway-solutions. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=15005418&tm=gtm002&Ver=2&mid=6d6c02aa-d174-4919-b5bc-b9f858540c0c&bo=1&sid=617c5b40cd8a11f18756834f2ca6190b&vid=617c6c00cd8a11f1ac083f069fb36600&vids=1&msclkid=N&pi=91.

  • 3 small tap targets

    3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://au.myeway.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (eway.com.au).

  • Valid certificate (156 days left)

    The certificate from DigiCert Inc · DigiCert Global G2 TLS RSA SHA256 2020 CA1 verifies for eway.com.au and is valid for another 156 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://eway.com.au redirects to the secure version.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors.

Domain and trust

  • No CAA record

    eway.com.au has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 820 words of copy

    The homepage carries about 820 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more” and “Get a quote”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “Learn more”, “Pricing” and “Contact Support”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 15 testimonial or review blocks, 1 customer or partner logo and “Trusted by 97,000+ businesses”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 0 email links.

Email authentication

95
  • Email authentication score: 95/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:%{ir}.%{v}.%{d}.spf.has.pphosted.com include:_spf.salesforce.com include:_spf.google.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and Microsoft Ads (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
1998
Headquarters
Canberra

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This free review found 34 issues on eway.com.au, including 18 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
  • Refresh the playbook later to see what changed

By continuing you agree to the Terms and acknowledge the Privacy Policy.

Free requests are written in the order they come in, so it can take a while. Pay $25 and yours is ready within a few hours. Either way you get a shareable link and a PDF.

  • No subscription
  • Free, or $25 to skip the line
  • Money-back guarantee

14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.

Get the full playbook · $25