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excelpoint.com website review

Visit site (opens in a new tab)Reviewed 26 October 202634 issues · 89 checks

This review found 34 issues worth fixing on excelpoint.com, 11 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of excelpoint.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. excelpoint.com at 1.7 s1.7 s
  2. excelpoint.com at 3.4 s3.4 s
  3. excelpoint.com at 5.1 s5.1 s
  4. excelpoint.com at 6.8 s6.8 s
  5. excelpoint.com at 8.5 s8.5 s
  6. excelpoint.com at 10.2 s10.2 s
  7. excelpoint.com at 12.0 s12.0 s
  8. excelpoint.com at 13.7 s13.7 s

excelpoint.com does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix88
  • Render-blocking requests

    1.8 s

    35 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88 (desktop: 89). Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 200 ms

    200 ms

    Google Tag Manager costs a phone 200 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Google Tag Manager, mPulse and Google Analytics and others), adding 460 KiB and 250 ms of main-thread time.

  • Use efficient cache lifetimes

    200 ms · 48 KiB

    9 files are served with short cache lifetimes, so returning visitors download them again (48 KiB).

  • Reduce unused JavaScript

    10 ms · 234 KiB

    About 234 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 76 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.5 s

    A phone's processor spends 0.5 s on main-thread work while loading, 275 ms of it running JavaScript. That is comfortably low.

  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix99
  • Speed Index: 20.0 s

    20.0 s

    Visually, the page fills in at 20.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 5.5 s

    5.5 s

    The page becomes fully interactive after 5.5 s. Good is under 3.8 s.

  • First Contentful Paint: 1.8 s

    1.8 s

    The first text or image appears after 1.8 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

3 checks passed
  • Largest Contentful Paint: 2.0 s

    2.0 s

    Your largest element renders in 2.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Corporate Social Responsibility (CSR)”.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 32 ms

    32 ms

    Scripts block the page for only 32 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix90
  • 2 images far larger than shown

    97 KiB

    2 images are downloaded at several times the size a phone draws them, for example Excelpoint-logo_RGB_for-online_R_white_L.png at 5,001 px wide, shown at 176 px. Resized copies would save about 97 KiB.

  • 3 images in older formats

    3 images (326 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.2 g of CO₂ per visit

    0.15 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.15 g of CO₂e: 18.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Page weight: 555 KiB in 46 requests

    555 KiB

    Your homepage downloads 555 KiB in 46 requests on a phone: scripts 515 KiB (24), HTML 23 KiB (1) and stylesheets 15 KiB (18). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

10 to fixGoogle 7179
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (4 elements).

  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • Orphan list items

    Some list items are not inside a list.

  • 10 links without text

    10 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 25 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 25 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

7 to fixGoogle 6961
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (17 characters)

    Your title is only 17 characters: “Home - Excelpoint”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.excelpoint.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at excelpoint.com/robots.txt, the first file search crawlers ask for.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 70 internal links, 7 external

    The homepage links to 70 pages on excelpoint.com and 7 external pages.

2 checks passed
  • Canonical URL set

    The canonical URL is https://www.excelpoint.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

AI search readiness

1 to fix81
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

1 checks passed
  • Text is in the HTML

    Your server sends the page's text in the HTML (606 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 pages without a meta description

    /contact, /who-we-are, /our-leadership, /awards-and-recognition, /our-people and /our-expertise and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /excelpoint-academy, /contact, /who-we-are, /our-leadership, /awards-and-recognition and /our-people and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages with very little text

    /corporate-video, /products, /manufacturers and /solution-type/industries have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    /manufacturers took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 3 small tap targets

    3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 503 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block, 1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (excelpoint.com).

  • Valid certificate (130 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA OV E36 verifies for excelpoint.com and is valid for another 130 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://excelpoint.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors.

Domain and trust

  • No CAA record

    excelpoint.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    excelpoint.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    excelpoint.com was registered in Mar 1998 through PDR Ltd. d/b/a PublicDomainRegistry.com. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    excelpoint.com is registered until Mar 2028.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 238 words

    The homepage has only about 238 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Contact”, “Learn more” and “Subscribe”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:220.128.72.0/25 ip4:219.87.3.64/26 ip4:61.216.99.37 ip4:61.216.99.38 ip4:61.216.99.39 ip4:61.216.99.40 ip4:6…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2025.
  • 3 plugins are behind their latest release.searchwp-live-ajax-search 1.8.3 → 1.8.8 · essential-addons-for-elementor-lite 6.1.0 → 6.8.7 · wp-analytify 5.5.0 → 9.1.2

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 34 issues on excelpoint.com, including 6 speed issues, 7 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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