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expander.pl website review

Visit site (opens in a new tab)Reviewed 31 October 202623 issues · 92 checks

This review found 23 issues worth fixing on expander.pl, 8 of them high impact, across 92 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.2 sMay 9Oct 241.4 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.3 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.3 s
Aug 8, 20261.3 s
Aug 15, 20261.3 s
Aug 22, 20261.3 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
123 ms110 msMay 9Oct 24118 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026118 ms
May 16, 2026119 ms
May 23, 2026120 ms
May 30, 2026121 ms
Jun 6, 2026121 ms
Jun 13, 2026121 ms
Jun 20, 2026121 ms
Jun 27, 2026120 ms
Jul 4, 2026119 ms
Jul 11, 2026119 ms
Jul 18, 2026116 ms
Jul 25, 2026113 ms
Aug 1, 2026112 ms
Aug 8, 2026113 ms
Aug 15, 2026112 ms
Aug 22, 2026113 ms
Aug 29, 2026112 ms
Sep 5, 2026111 ms
Sep 12, 2026111 ms
Sep 19, 2026111 ms
Sep 26, 2026111 ms
Oct 3, 2026112 ms
Oct 10, 2026112 ms
Oct 17, 2026115 ms
Oct 24, 2026118 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of expander.pl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. expander.pl at 1.5 s1.5 s
  2. expander.pl at 3.0 s3.0 s
  3. expander.pl at 4.5 s4.5 s
  4. expander.pl at 6.0 s6.0 s
  5. expander.pl at 7.4 s7.4 s
  6. expander.pl at 8.9 s8.9 s
  7. expander.pl at 10.4 s10.4 s
  8. expander.pl at 11.9 s11.9 s

expander.pl does not allow embedding, so this is Google's rendering of the page.

Speed

3 to fix92
  • Render-blocking requests

    1.4 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 789 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 2,116 HTML elements

    The page has 2,116 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Reduce unused CSS

    180 ms · 142 KiB

    About 142 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 180 ms faster on a phone.

  • 2 third-party services on the page

    2 third-party services load with your homepage (cookiebot.eu and Amazon Web Services), adding 198 KiB and 90 ms of main-thread time.

  • Improve image delivery

    95 KiB

    6 images could be 95 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 86 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    74 KiB

    About 74 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need.

  • Use efficient cache lifetimes

    8 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

2 checks passed
  • Mobile performance score: 92

    92/100

    Your mobile performance score is 92. That is in Google's “good” band (90 and up).

  • Server response: 99 ms

    99 ms

    Your server sent the HTML in 99 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user TTFB: 978 ms

    978 ms

    Real visitors wait 978 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Time to Interactive: 5.2 s

    5.2 s

    The page becomes fully interactive after 5.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.0 s

    3.0 s

    Your largest element takes 3.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Porównaj oferty kredytów lub wyszukaj nieruchomości Porówna…”.

  • Speed Index: 4.0 s

    4.0 s

    Visually, the page fills in at 4.0 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 118 ms to 118 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 108 ms

    108 ms

    Real visitors wait 108 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.5 s

    1.5 s

    Real visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.7 s

    1.7 s

    The first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

  • Total Blocking Time: 38 ms

    38 ms

    Scripts block the page for only 38 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.3 g of CO₂ per visit

    0.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.31 g of CO₂e: 37.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.1 MB in 74 requests

    1.1 MB

    Your homepage downloads 1.1 MB in 74 requests on a phone: images 519 KiB (35), scripts 332 KiB (20) and stylesheets 144 KiB (7). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9396
  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Interactive controls must not be nested (1 element)

    Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9295
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 195 internal links, 13 external

    The homepage links to 195 pages on expander.pl and 13 external pages.

7 checks passed
  • Meta description: 116 characters

    Your meta description is 116 characters: “Lider w pośrednictwie finansowym w Polsce - kredytów hipotecznych, gotówkowych i usług finansowania przedsiębiorstw.”.

  • One H1 headline

    Your main headline reads: “Od 26 lat pomagamy klientom w wyborze rozwiązań finansowych”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Pośrednictwo finansowe, ekspert finansowy | Expander”.

  • Canonical URL set

    The canonical URL is https://expander.pl/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://expander.pl/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,310 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (2 KiB, 15 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 13 pages without a meta description

    /kredyty, /kredyty/hipoteczne, /kredyty-gotowkowe, /kredyt-bez-wkladu-wlasnego-rkm, /nieruchomosci/dla-klienta and /nieruchomosci/dla-dewelopera and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /kredyty/hipoteczne, whose canonical is /porownywarka. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 61 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

2 checks passed
  • Tap targets are thumb-sized

    23 of 24 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix79
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://expander.pl/czym-roznia-sie-kredyty-hipoteczne-04-2022-sg/ (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 186 days; one year is the recommended minimum.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (expander.pl).

  • Valid certificate (31 days left)

    The certificate from Let's Encrypt · YR2 verifies for expander.pl and is valid for another 31 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://expander.pl redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    expander.pl has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 794 words of copy

    The homepage carries about 794 words of visible text.

3 checks passed
  • 1 short form

    A short form (6 fields at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be expander.pl is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 a mx ip4:34.253.109.130 ip4:5.158.212.113 ip4:5.158.212.114 ip4:62.29.160.226 ip4:193.24.24.128 ip4:193.24.24.17…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • 3 other companies contacted

    Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

2 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • It runs WordPress 7.1.3; the current release is 7.1.4.

Stack

CMS
WordPress 7.1.3
Framework
jQuery
Analytics
Google Tag Manager
Hosting
AWS

Upkeep, stack, hiring and company data from programmable.info

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