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exoticpetswichita.com website review
Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 82 checks
This review found 19 issues worth fixing on exoticpetswichita.com, 5 of them high impact, across 82 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #10,532 of 80,706 reviewed websitesbeats 83%
- #5,956 of 39,727 online storesbeats 80%
- #5,746 of 35,122 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 1.0 s |
| Sep 26, 2026 | 954 ms |
| Oct 3, 2026 | 990 ms |
| Oct 10, 2026 | 961 ms |
| Oct 24, 2026 | 984 ms |
| Oct 31, 2026 | 964 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 53 ms |
| May 23, 2026 | 53 ms |
| May 30, 2026 | 48 ms |
| Jun 6, 2026 | 51 ms |
| Jun 13, 2026 | 50 ms |
| Jun 20, 2026 | 49 ms |
| Jun 27, 2026 | 50 ms |
| Jul 4, 2026 | 46 ms |
| Jul 11, 2026 | 51 ms |
| Jul 18, 2026 | 54 ms |
| Jul 25, 2026 | 54 ms |
| Aug 1, 2026 | 54 ms |
| Aug 8, 2026 | 54 ms |
| Aug 15, 2026 | 51 ms |
| Aug 22, 2026 | 51 ms |
| Aug 29, 2026 | 48 ms |
| Sep 12, 2026 | 50 ms |
| Oct 24, 2026 | 54 ms |
| Oct 31, 2026 | 54 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
exoticpetswichita.com does not allow embedding, so this is Google's rendering of the page.
Speed
Mobile performance score: 88
88/100Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
Improve image delivery
177 KiB5 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
3 third-party services on the page
3 third-party services load with your homepage (smile.io, Shopify and shop.app), adding 316 KiB and 72 ms of main-thread time.
Use efficient cache lifetimes
12 KiB5 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.7 s
A phone's processor spends 0.7 s on main-thread work while loading, 266 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Cumulative Layout Shift: 0.103
0.103The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 53 ms to 54 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
11 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 46 ms
46 msReal visitors wait 46 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 469 ms
469 msReal visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 3.7 s
3.7 sThe page is fully interactive after 3.7 s.
Speed Index: 2.3 s
2.3 sVisually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.
First Contentful Paint: 0.9 s
0.9 sThe first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
An image on the first screen is lazy-loaded
fishroom_550x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.5 g of CO₂ per visit
0.48 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.7 MB in 172 requests
1.7 MBYour homepage downloads 1.7 MB in 172 requests on a phone: other files 684 KiB (84), images 559 KiB (9) and scripts 322 KiB (56). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
2 checks passed
Every image has alt text
All 8 images in the HTML carry an alt attribute.
35 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
One H1 headline
Your <h1> is empty.
6 internal links, 1 external
The homepage links to 6 pages on exoticpetswichita.com and 1 external page.
6 checks passed
Meta description: 114 characters
Your meta description is 114 characters: “Exotic Pets is an Exotic Pet Store specializing in Reptiles, Amphibians, Inverts, and Fish in the Wichita, Kansas.”.
Title: 39 characters
Your title is a healthy 39 characters: “Exotic Pets - Reptiles & Fish Pet Store”.
Canonical URL set
The canonical URL is https://exoticpetswichita.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://exoticpetswichita.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (exoticpetswichita.com).
Valid certificate (44 days left)
The certificate from Let's Encrypt · YE1 verifies for exoticpetswichita.com and is valid for another 44 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://exoticpetswichita.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 4 links work
All 4 links checked from your homepage (3 internal, 1 external) answered without errors.
Domain and trust
No CAA record
exoticpetswichita.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
exoticpetswichita.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 9 years old
9 yearsexoticpetswichita.com was registered in Apr 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Apr 2029
exoticpetswichita.com is registered until Apr 2029.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 102 words
The homepage has only about 102 words of visible text; thin pages give Google and first-time buyers little to go on.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
3 short forms
3 short forms (1 field at most) are right on the homepage.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage.
Email authentication
No DMARC policy
exoticpetswichita.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.
No SPF record
exoticpetswichita.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Domain receives no email
exoticpetswichita.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.
Email authentication score: 0/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
Privacy and tracking
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
5 other companies contacted
Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Apps on your store
Your storefront loads 1 app. It is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
smile.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 19 issues on exoticpetswichita.com, including 4 speed issues, 3 SEO issues and 7 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.