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exoticpetswichita.com website review

Visit site (opens in a new tab)Reviewed 8 November 202619 issues · 82 checks

This review found 19 issues worth fixing on exoticpetswichita.com, 5 of them high impact, across 82 checks. The most urgent: no DMARC policy. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s926 msMay 16Oct 31964 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 2026954 ms
Oct 3, 2026990 ms
Oct 10, 2026961 ms
Oct 24, 2026984 ms
Oct 31, 2026964 ms
Real-visitor tap response (INP)75th percentile, phones
55 ms45 msMay 16Oct 3154 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202653 ms
May 23, 202653 ms
May 30, 202648 ms
Jun 6, 202651 ms
Jun 13, 202650 ms
Jun 20, 202649 ms
Jun 27, 202650 ms
Jul 4, 202646 ms
Jul 11, 202651 ms
Jul 18, 202654 ms
Jul 25, 202654 ms
Aug 1, 202654 ms
Aug 8, 202654 ms
Aug 15, 202651 ms
Aug 22, 202651 ms
Aug 29, 202648 ms
Sep 12, 202650 ms
Oct 24, 202654 ms
Oct 31, 202654 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of exoticpetswichita.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. exoticpetswichita.com at 0.4 s0.4 s
  2. exoticpetswichita.com at 0.8 s0.8 s
  3. exoticpetswichita.com at 1.1 s1.1 s
  4. exoticpetswichita.com at 1.5 s1.5 s
  5. exoticpetswichita.com at 1.9 s1.9 s
  6. exoticpetswichita.com at 2.3 s2.3 s
  7. exoticpetswichita.com at 2.6 s2.6 s
  8. exoticpetswichita.com at 3.0 s3.0 s

exoticpetswichita.com does not allow embedding, so this is Google's rendering of the page.

Speed

2 to fix88
  • Mobile performance score: 88

    88/100

    Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Improve image delivery

    177 KiB

    5 images could be 177 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 3 third-party services on the page

    3 third-party services load with your homepage (smile.io, Shopify and shop.app), adding 316 KiB and 72 ms of main-thread time.

  • Use efficient cache lifetimes

    12 KiB

    5 files are served with short cache lifetimes, so returning visitors download them again (12 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.7 s

    A phone's processor spends 0.7 s on main-thread work while loading, 266 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix100
  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Cumulative Layout Shift: 0.103

    0.103

    The layout shifts by 0.103 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 53 ms to 54 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 46 ms

    46 ms

    Real visitors wait 46 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 469 ms

    469 ms

    Real visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 10% faster for real visitors

    -10%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Time to Interactive: 3.7 s

    3.7 s

    The page is fully interactive after 3.7 s.

  • Speed Index: 2.3 s

    2.3 s

    Visually, the page fills in at 2.3 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    fishroom_550x.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.48 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.48 g of CO₂e: 57.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.7 MB in 172 requests

    1.7 MB

    Your homepage downloads 1.7 MB in 172 requests on a phone: other files 684 KiB (84), images 559 KiB (9) and scripts 322 KiB (56). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

1 to fixGoogle 9899
  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 8 images in the HTML carry an alt attribute.

  • 35 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 36 WCAG 2.2 A/AA and best-practice rules on the phone render: 35 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10091
  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 6 internal links, 1 external

    The homepage links to 6 pages on exoticpetswichita.com and 1 external page.

6 checks passed
  • Meta description: 114 characters

    Your meta description is 114 characters: “Exotic Pets is an Exotic Pet Store specializing in Reptiles, Amphibians, Inverts, and Fish in the Wichita, Kansas.”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “Exotic Pets - Reptiles & Fish Pet Store”.

  • Canonical URL set

    The canonical URL is https://exoticpetswichita.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://exoticpetswichita.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Best practices

1 to fixGoogle 10092
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (exoticpetswichita.com).

  • Valid certificate (44 days left)

    The certificate from Let's Encrypt · YE1 verifies for exoticpetswichita.com and is valid for another 44 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://exoticpetswichita.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 4 links work

    All 4 links checked from your homepage (3 internal, 1 external) answered without errors.

Domain and trust

  • No CAA record

    exoticpetswichita.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    exoticpetswichita.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 9 years old

    9 years

    exoticpetswichita.com was registered in Apr 2017 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2029

    exoticpetswichita.com is registered until Apr 2029.

Content and conversion

7 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 102 words

    The homepage has only about 102 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

3 checks passed
  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

2 to fix0
  • No DMARC policy

    exoticpetswichita.com has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No SPF record

    exoticpetswichita.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    exoticpetswichita.com has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 0/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Privacy and tracking

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 5 other companies contacted

    Loading the homepage contacts 5 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Apps on your store

Your storefront loads 1 app. It is code from another company running for your shoppers.

None of the apps your storefront loads is on the list of apps with a known security problem.

Apps your storefront loads

smile.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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