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explorance.com website review

Visit site (opens in a new tab)Reviewed 27 October 202640 issues · 104 checks

This review found 40 issues worth fixing on explorance.com, 15 of them high impact, across 104 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s3.0 sMay 9Oct 243.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.6 s
May 16, 20264.1 s
May 23, 20263.9 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.7 s
Jun 20, 20263.6 s
Jun 27, 20263.6 s
Jul 4, 20263.5 s
Jul 11, 20263.3 s
Jul 18, 20263.5 s
Jul 25, 20263.5 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.3 s
Sep 5, 20263.4 s
Sep 12, 20263.5 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.7 s
Oct 10, 20263.7 s
Oct 17, 20263.7 s
Oct 24, 20263.6 s
Real-visitor tap response (INP)75th percentile, phones
191 ms139 msMay 23Oct 24174 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026153 ms
May 30, 2026149 ms
Jun 6, 2026153 ms
Jun 13, 2026159 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026160 ms
Jul 11, 2026155 ms
Jul 18, 2026153 ms
Jul 25, 2026153 ms
Aug 1, 2026146 ms
Aug 8, 2026145 ms
Aug 15, 2026146 ms
Aug 22, 2026155 ms
Aug 29, 2026161 ms
Sep 5, 2026181 ms
Sep 12, 2026185 ms
Sep 19, 2026173 ms
Sep 26, 2026166 ms
Oct 3, 2026166 ms
Oct 10, 2026166 ms
Oct 17, 2026179 ms
Oct 24, 2026174 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix63
  • Reduce unused JavaScript

    1.1 s · 664 KiB

    About 664 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    550 ms · 1.9 MB

    19 files are served with short cache lifetimes, so returning visitors download them again (1.9 MB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Clarity and others), adding 8.2 MB and 634 ms of main-thread time.

  • Mobile performance score: 63

    63/100

    Your mobile performance score is 63 (desktop: 63). Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    832 KiB

    13 images could be 832 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Azure Web Services adds 0 ms

    0 ms

    Azure Web Services costs a phone 0 ms of main-thread work and 5.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 317 ms

    317 ms

    Google Tag Manager costs a phone 317 ms of main-thread work and 515 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • azurefd.net adds 0 ms

    0 ms

    azurefd.net costs a phone 0 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,552 HTML elements

    The page has 1,552 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    25 KiB

    About 25 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 79 ms

    79 ms

    Your server sent the HTML in 79 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 21.0 s

    21.0 s

    Your largest element takes 21.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SOLUTIONS Get Better Feedback Insights, See Results Quickly…”.

  • Time to Interactive: 29.7 s

    29.7 s

    The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

  • Speed Index: 7.4 s

    7.4 s

    Visually, the page fills in at 7.4 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.4 s

    3.4 s

    Real visitors wait 3.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 153 ms to 174 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user INP: 188 ms

    188 ms

    Real visitors wait 188 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 196 ms

    196 ms

    Scripts block the page for only 196 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

5 to fix18
  • Page weight: 13.1 MB in 174 requests

    13.1 MB

    Your homepage downloads 13.1 MB in 174 requests on a phone: images 7.5 MB (77), other files 2.8 MB (32) and scripts 1.5 MB (57). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 4.1 MB together. On a phone connection a single image that size takes seconds.

  • 2 images far larger than shown

    2.8 MB

    2 images are downloaded at several times the size a phone draws them, for example women_on_laptops_around_table_382a6b546f.jpg at 4,460 px wide, shown at 358 px. Resized copies would save about 2.8 MB.

  • 18 images in older formats

    18 images (4.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 11 images below the first screen load straight away

    11 images further down the page (3.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 3.7 g of CO₂ per visit

    3.72 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.72 g of CO₂e: 446.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8888
  • Interactive controls must not be nested (17 elements)

    Interactive controls must not be nested: 17 elements on the page fail this check, rated serious by axe-core.

  • [role="img"] and [role="image"] elements must have alternative text (11 elements)

    [role="img"] and [role="image"] elements must have alternative text: 11 elements on the page fail this check, rated serious by axe-core.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (33 elements)

    All page content should be contained by landmarks: 33 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 106 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10099
  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 38 internal links, 13 external

    The homepage links to 38 pages on explorance.com and 13 external pages.

8 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “Explorance’s software solution makes it easy to collect and analyze feedback across all platforms that matter to you.”.

  • One H1 headline

    Your main headline reads: “Get Better Feedback Insights, See Results Quickly”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Get Better Feedback Insights, See Quick Results | Explorance”.

  • Canonical URL set

    The canonical URL is https://explorance.com/.

  • Structured data in place

    Structured data found: WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://explorance.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,591 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 18 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343276064&Ver=2&mid=6cd3b3bd-a276-4372-bc85-49ba3f34286b&bo=1&sid=57acbd80d24c11f1bc466b8826f64889&vid=57acfbd0d24c11f1b8c3750804d67724&vids=1&msclkid=N&pi=918639831&l.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    9 of 10 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • 1 broken external link

    1 link to other sites is dead, for example https://events.explorance.com/ev/Atn7GliOO7han3PkKJ7LCZ8XCBC051AFTiRZJLQhIHpA-CQGhYOS~Aid-yaEavigcRUtNplr_M_ZuK7tTgDQlaoXtX8nomuBb-GGSBqGu1aMphg (404).

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (explorance.com).

  • Valid certificate (109 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for explorance.com and is valid for another 109 days.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://explorance.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    explorance.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    explorance.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 23 years old

    23 years

    explorance.com was registered in Sep 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2035

    explorance.com is registered until Sep 2035.

Content and conversion

2 to fix80
  • Thin social proof

    Social proof on the homepage: 11 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,117 words of copy

    The homepage carries about 1,117 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Get Your Demo”.

  • 57 calls to action

    The homepage has 57 calls to action, for example “Contact Us”, “Get Your Demo” and “Register to Sessions Now”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:174.142.221.56 ip4:184.107.112.54 a ip4:72.55.186.54 ip4:173.246.66.106 include:spf1.explorance.com include:…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “k1” and “s1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Microsoft Ads and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Nuxt
Analytics
Google Analytics
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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