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exponentialpower.com website review

Visit site (opens in a new tab)Reviewed 22 October 202637 issues · 100 checks

This review found 37 issues worth fixing on exponentialpower.com, 11 of them high impact, across 100 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 2Oct 173.0 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.7 s
May 9, 20262.7 s
May 16, 20262.7 s
May 23, 20262.7 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.7 s
Jun 27, 20262.5 s
Jul 4, 20262.7 s
Jul 11, 20262.7 s
Jul 18, 20262.6 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.6 s
Aug 15, 20262.7 s
Aug 22, 20262.8 s
Aug 29, 20262.9 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20262.8 s
Sep 26, 20262.9 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
88 ms68 msMay 2Oct 1772 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202671 ms
May 9, 202675 ms
May 16, 202676 ms
May 23, 202683 ms
May 30, 202686 ms
Jun 6, 202686 ms
Jun 13, 202683 ms
Jun 27, 202671 ms
Jul 4, 202670 ms
Jul 11, 202670 ms
Jul 18, 202672 ms
Jul 25, 202678 ms
Aug 1, 202678 ms
Aug 8, 202685 ms
Aug 15, 202681 ms
Aug 22, 202683 ms
Aug 29, 202682 ms
Sep 5, 202673 ms
Sep 12, 202673 ms
Sep 19, 202675 ms
Sep 26, 202679 ms
Oct 3, 202681 ms
Oct 10, 202679 ms
Oct 17, 202672 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix56
  • Render-blocking requests

    1.1 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56 (desktop: 45). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    750 ms · 174 KiB

    About 174 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    450 ms · 92 KiB

    About 92 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    385 KiB

    4 images could be 385 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 5 third-party services on the page

    5 third-party services load with your homepage (Google Tag Manager, Google/Doubleclick Ads and Google Fonts and others), adding 244 KiB and 240 ms of main-thread time.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    8 KiB

    Polyfills for old browsers add 8 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.4 s

    A phone's processor spends 1.4 s on main-thread work while loading, 584 ms of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.0 s

    3.0 s

    Real visitors see the first content after 3.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 16.8 s

    16.8 s

    Your largest element takes 16.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Video Player Media error: Format(s) not supported or source…”.

  • Time to Interactive: 17.7 s

    17.7 s

    The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.1 s

    5.1 s

    The first text or image appears after 5.1 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.1 s

    3.1 s

    Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Total Blocking Time: 218 ms

    218 ms

    Scripts block taps and scrolling for 218 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 71 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.7 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 72 ms

    72 ms

    Real visitors wait 72 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.3 MB in 71 requests

    4.3 MB

    Your homepage downloads 4.3 MB in 71 requests on a phone: images 3.4 MB (12), scripts 511 KiB (25) and fonts 218 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • About 1.2 g of CO₂ per visit

    1.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 147.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8090
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (12 elements)

    All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • Headings should not be empty (12 elements)

    Headings should not be empty: 12 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h6, h2 → h6 and h2 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 38 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9285
  • 13 H1 headlines

    There are 13 <h1> headlines (“”, “” and “”). One clear main headline is easier for people and search engines.

  • Meta description is long (164 characters)

    Your meta description is 164 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 16 links with vague text

    16 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 142 internal links, 4 external

    The homepage links to 142 pages on exponentialpower.com and 4 external pages.

5 checks passed
  • Title: 45 characters

    Your title is a healthy 45 characters: “Storage Powered Solutions | Exponential Power”.

  • Canonical URL set

    The canonical URL is https://www.exponentialpower.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.exponentialpower.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (953 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 4 pages share 2 titles

    /product-category/stationary-reserve-power/data-centers-ups/batteries-data-centers-ups and /product-category/stationary-reserve-power/telecommunications/batteries-telecommunications all use the title “Batteries - Exponential Power”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

  • 8 pages without a meta description

    /product-category/stationary-reserve-power, /product-category/stationary-reserve-power/data-centers-ups, /product-category/stationary-reserve-power/data-centers-ups/batteries-data-centers-ups, /product-category/stationary-reserve-power/data-centers-ups/battery-chargers-data-centers-ups, /product-category/stationary-reserve-power/data-centers-ups/battery-system-racks-data-centers-ups and /product-category/stationary-reserve-power/telecommunications and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages without an H1

    /industrial-power-solutions, /telecommunication-solutions and /utilities-power-solutions have no <h1> headline, so visitors and search engines get no clear main topic.

  • 7 pages slow to respond

    /telecommunication-solutions, /data-center-power-solutions, /utilities-power-solutions, /product-category/stationary-reserve-power/data-centers-ups, /product-category/stationary-reserve-power/data-centers-ups/battery-chargers-data-centers-ups and /product-category/stationary-reserve-power/data-centers-ups/battery-system-racks-data-centers-ups and 1 other took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 85 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 2 small tap targets

    2 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (exponentialpower.com).

  • Valid certificate (41 days left)

    The certificate from Let's Encrypt · YE2 verifies for exponentialpower.com and is valid for another 41 days.

  • http:// redirects to https

    http://exponentialpower.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 44 links work

    All 44 links checked from your homepage (40 internal, 4 external) answered without errors; 11 did not answer within 5 s.

Domain and trust

  • No CAA record

    exponentialpower.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 11 years old

    11 years

    exponentialpower.com was registered in Feb 2015 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    exponentialpower.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Feb 2027

    exponentialpower.com is registered until Feb 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 810 words of copy

    The homepage carries about 810 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact Us”, “Stationary/Reserve Power” and “Contact”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com a:dispatch-us.ppe-hosted.com a:dispatchb-us1.ppe-hosted.com include:_spf.sale…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 12 cookies set on arrival

    12

    Opening the homepage sets 12 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • The footer still says © 2024.
  • 1 plugin is behind its latest release.woocommerce 11.1.2 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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