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extrabutterny.com website review

Visit site (opens in a new tab)Reviewed 6 November 202639 issues · 110 checks

This review found 39 issues worth fixing on extrabutterny.com, 9 of them high impact, across 110 checks. The most urgent: accessibilityassistant.com adds 1.1 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.8 s1.6 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.7 s
May 30, 20261.7 s
Jun 6, 20261.7 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.7 s
Jul 4, 20261.7 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.8 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.7 s
Sep 12, 20261.7 s
Sep 19, 20261.7 s
Sep 26, 20261.8 s
Oct 3, 20261.7 s
Oct 10, 20261.7 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
236 ms191 msMay 16Oct 31231 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026197 ms
May 23, 2026196 ms
May 30, 2026196 ms
Jun 6, 2026197 ms
Jun 13, 2026196 ms
Jun 20, 2026196 ms
Jun 27, 2026200 ms
Jul 4, 2026208 ms
Jul 11, 2026209 ms
Jul 18, 2026212 ms
Jul 25, 2026211 ms
Aug 1, 2026204 ms
Aug 8, 2026203 ms
Aug 15, 2026199 ms
Aug 22, 2026197 ms
Aug 29, 2026202 ms
Sep 5, 2026203 ms
Sep 12, 2026204 ms
Sep 19, 2026206 ms
Sep 26, 2026209 ms
Oct 3, 2026211 ms
Oct 10, 2026208 ms
Oct 17, 2026216 ms
Oct 24, 2026226 ms
Oct 31, 2026231 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of extrabutterny.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. extrabutterny.com at 0.7 s0.7 s
  2. extrabutterny.com at 1.4 s1.4 s
  3. extrabutterny.com at 2.0 s2.0 s
  4. extrabutterny.com at 2.7 s2.7 s
  5. extrabutterny.com at 3.4 s3.4 s
  6. extrabutterny.com at 4.1 s4.1 s
  7. extrabutterny.com at 4.7 s4.7 s
  8. extrabutterny.com at 5.4 s5.4 s

extrabutterny.com does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix57
  • accessibilityassistant.com adds 1.1 s

    1.1 s

    accessibilityassistant.com costs a phone 1.1 s of main-thread work and 378 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 6.8 s

    A phone's processor spends 6.8 s on main-thread work while loading, 3.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,637 HTML elements

    The page has 3,637 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (accessibilityassistant.com, Yotpo and Shopify and others), adding 1.9 MB and 2.1 s of main-thread time.

  • Mobile performance score: 57

    57/100

    Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    636 KiB

    About 636 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    50 ms · 503 KiB

    10 files are served with short cache lifetimes, so returning visitors download them again (503 KiB).

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 496 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    300 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Yotpo adds 342 ms

    342 ms

    Yotpo costs a phone 342 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    350 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

  • Shopify adds 286 ms

    286 ms

    Shopify costs a phone 286 ms of main-thread work and 445 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 208 ms

    208 ms

    Klaviyo costs a phone 208 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    50 ms · 176 KiB

    3 images could be 176 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    8 KiB

    8 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    4 KiB

    4 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 21.4 s

    21.4 s

    The page becomes fully interactive after 21.4 s. Good is under 3.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Speed Index: 5.5 s

    5.5 s

    Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.6 s

    3.6 s

    Your largest element takes 3.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Adidas x Wales Bonner”.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 197 ms to 231 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 191 ms

    191 ms

    Real visitors wait 191 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 477 ms

    477 ms

    Real visitors wait 477 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 4.0 MB in 251 requests

    4.0 MB

    Your homepage downloads 4.0 MB in 251 requests on a phone: scripts 1.9 MB (86), other files 977 KiB (115) and images 861 KiB (36). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    26AW_Ecom_SP_Select_Le-Pere_OCT_EPDP_Library-Image_Desk-Tab- is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 1.1 g of CO₂ per visit

    1.14 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.14 g of CO₂e: 137.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9395
  • ARIA commands must have an accessible name (7 elements)

    ARIA commands must have an accessible name: 7 elements on the page fail this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 form fields without a label

    2 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 167 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9288
  • 3 H1 headlines

    There are 3 <h1> headlines (“Adidas x Wales Bonner”, “Puma x LE PÈRE” and “L/AB c/o Off-White™”). One clear main headline is easier for people and search engines.

  • Meta description is long (233 characters)

    Your meta description is 233 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 684 internal links, 15 external

    The homepage links to 684 pages on extrabutterny.com and 15 external pages.

6 checks passed
  • Title: 53 characters

    Your title is a healthy 53 characters: “Extra Butter NY | Premium Sneaker Boutique | New York”.

  • Canonical URL set

    The canonical URL is https://extrabutterny.com/.

  • Structured data in place

    Structured data found: Organization, Product and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://extrabutterny.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,901 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /collections/release-draws/products/air-jordan-15-mens-sp-black-pack-shoes-iz2585-001, whose canonical is /products/air-jordan-15-mens-sp-black-pack-shoes-iz2585-001. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /pages/locations, /pages/member-rewards, /collections and /blogs/extra-butter have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    /collections/sale and /collections/release-draws/products/g-shock-x-jae-tips-dw6900-watches-dw6900jt26-3 took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 183 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Requests the notification permission on page load

    Requests the notification permission on page load.

2 checks passed
  • Tap targets are thumb-sized

    74 of 87 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • 1 broken external link

    1 link to other sites is dead, for example https://play.google.com/store/apps/details?id=co.tapcart.app.id_0LNGHpFnPg&hl=en_US (404).

  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (extrabutterny.com).

  • Valid certificate (49 days left)

    The certificate from Let's Encrypt · YE2 verifies for extrabutterny.com and is valid for another 49 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://extrabutterny.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    extrabutterny.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    extrabutterny.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 19 years old

    19 years

    extrabutterny.com was registered in Jun 2007 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jun 2028

    extrabutterny.com is registered until Jun 2028.

Content and conversion

4 to fix69
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 458 words of copy

    The homepage carries about 458 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “SHOP NOW”.

  • 30 calls to action

    The homepage has 30 calls to action, for example “Shop”, “SHOP NOW” and “Shop all↗”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

Email authentication

2 to fix60
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be extrabutterny.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • SPF does not block other senders (?all)

    Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 include:spf.mandrillapp.com include:shops.shopify.com include:amazonses.com ?all”.

  • Email authentication score: 60/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “mandrill”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 27 cookies set on arrival

    27

    Opening the homepage sets 27 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

  • Swym Wishlist Plus · problem reported Oct 2026attackers planted code in its settings that sent shoppers who pressed Checkout to a fake checkout page taking card details. What to do: make sure it's on version 7.0.18 or later, check its settings for code or HTML you didn't add, and test checkout in a private window.

Your store uses an app that was used in an attack. That is not a sign you were hit: check the app as described.

Apps your storefront loads

Klaviyo Email Marketing Sms · Multi Location Inv · Pushowl · Accessibility Assistant · Swym Wishlist Plus · Gh · yotpo.com · getredo.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar
Hosting
Shopify

Company

Headquarters
New York

Upkeep, stack, hiring and company data from programmable.info

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This review found 39 issues on extrabutterny.com, including 18 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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