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extremeterrain.com website review
Visit site (opens in a new tab)Reviewed 11 October 202648 issues · 116 checks
This review found 48 issues worth fixing on extremeterrain.com, 14 of them high impact, across 116 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
80BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 18, 2026 | 1.8 s |
| Apr 25, 2026 | 1.8 s |
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.1 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.4 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 18, 2026 | 171 ms |
| Apr 25, 2026 | 170 ms |
| May 2, 2026 | 169 ms |
| May 9, 2026 | 167 ms |
| May 16, 2026 | 166 ms |
| May 23, 2026 | 167 ms |
| May 30, 2026 | 168 ms |
| Jun 6, 2026 | 172 ms |
| Jun 13, 2026 | 181 ms |
| Jun 20, 2026 | 193 ms |
| Jun 27, 2026 | 204 ms |
| Jul 4, 2026 | 212 ms |
| Jul 11, 2026 | 212 ms |
| Jul 18, 2026 | 210 ms |
| Jul 25, 2026 | 204 ms |
| Aug 1, 2026 | 202 ms |
| Aug 8, 2026 | 200 ms |
| Aug 15, 2026 | 200 ms |
| Aug 22, 2026 | 201 ms |
| Aug 29, 2026 | 203 ms |
| Sep 5, 2026 | 204 ms |
| Sep 12, 2026 | 205 ms |
| Sep 19, 2026 | 206 ms |
| Sep 26, 2026 | 206 ms |
| Oct 3, 2026 | 204 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 45
45/100Your mobile performance score is 45 (desktop: 56). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 7.7 s
A phone's processor spends 7.7 s on main-thread work while loading, 5.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (osano.com, Google Tag Manager and Facebook and others), adding 2.2 MB and 3.2 s of main-thread time.
Use efficient cache lifetimes
900 ms · 1.0 MB140 files are served with short cache lifetimes, so returning visitors download them again (1.0 MB).
Reduce unused JavaScript
1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page.
osano.com adds 951 ms
951 msosano.com costs a phone 951 ms of main-thread work and 79 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 824 ms
824 msGoogle Tag Manager costs a phone 824 ms of main-thread work and 890 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 712 ms. During a long task the page ignores taps.
Reduce unused CSS
450 ms · 53 KiBAbout 53 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Improve image delivery
447 KiB26 images could be 447 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Facebook adds 349 ms
349 msFacebook costs a phone 349 ms of main-thread work and 274 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hotjar adds 340 ms
340 msHotjar costs a phone 340 ms of main-thread work and 132 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
ZenDesk adds 200 ms
200 msZenDesk costs a phone 200 ms of main-thread work and 427 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,951 HTML elements
The page has 1,951 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 33 KiBPolyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify JavaScript
10 KiB10 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 3 ms
3 msYour server sent the HTML in 3 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 30.4 s
30.4 sThe page becomes fully interactive after 30.4 s. Good is under 3.8 s.
Total Blocking Time: 1.9 s
1.9 sScripts block taps and scrolling for 1.9 s in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Start Your Experience Select Year Select Year 2026 2025 202…”.
First Contentful Paint: 3.0 s
3.0 sThe first text or image appears after 3.0 s on a phone. Good is under 1.8 s.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 171 ms to 204 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.2 s
1.2 sReal visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.
Speed Index: 5.0 s
5.0 sVisually, the page fills in at 5.0 s (Speed Index). Good is under 3.4 s.
12 images without width and height
12 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 124 ms
124 msReal visitors wait 124 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.08
0.08For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 4.4 MB in 254 requests
4.4 MBYour homepage downloads 4.4 MB in 254 requests on a phone: scripts 3.0 MB (65), images 1.1 MB (125) and fonts 122 KiB (3). Under 2 MB keeps phones on slow connections fast.
10 images below the first screen load straight away
10 images further down the page (284 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.3 g of CO₂ per visit
1.26 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.26 g of CO₂e: 150.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
67 text elements with low contrast
67 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (50 elements)
All page content should be contained by landmarks: 50 elements on the page fail this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 45 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 9 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
59 links crawlers can't follow
59 links have no real href, so search engines can't follow them.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: missing name”.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.
327 internal links, 18 external
The homepage links to 327 pages on extremeterrain.com and 18 external pages.
6 checks passed
Meta description: 138 characters
Your meta description is 138 characters: “Shop online with ExtremeTerrain for the best the 4x4 off-road enthusiast parts accessories. Free shipping is included o…”.
Title: 49 characters
Your title is a healthy 49 characters: “4x4 Off-Road Parts & Accessories | ExtremeTerrain”.
Canonical URL set
The canonical URL is https://www.extremeterrain.com/index.html.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.extremeterrain.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,076 words), so crawlers that don't run JavaScript still read it.
Other pages
1 linked page hidden from search
/shopping-cart.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
3 pages without a meta description
/Customer-Service-Pages/Shipping, /shopping-cart.html and /xt-sweepstakes.html have no meta description, so Google writes the search snippet from whatever text it finds.
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example /Customer-Service-Pages/Shipping, whose canonical is /shipping.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
1 page without an H1
/shopping-cart.html has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 196 found) and read each the way a search engine does.
3 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://www.extremeterrain.com/ClientResources/img/catalog_toaster_all.png.
3 small tap targets
3 of 7 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example http://www.turn5.com/careers/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (extremeterrain.com).
Valid certificate (76 days left)
The certificate from Google Trust Services · WE1 verifies for extremeterrain.com and is valid for another 76 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://extremeterrain.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 53 links work
All 53 links checked from your homepage (40 internal, 13 external) answered without errors.
Domain and trust
No CAA record
extremeterrain.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
extremeterrain.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 26 years old
26 yearsextremeterrain.com was registered in Aug 2000 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2028
extremeterrain.com is registered until Aug 2028.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,214 words of copy
The homepage carries about 1,214 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Talk to a Sales Tech 1-610-990-4559 PA”.
54 calls to action
The homepage has 54 calls to action, for example “Call now!”, “Where's my order?” and “Order Help/Return”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 2 testimonial or review blocks and 4 customer or partner logos.
Analytics in place
Analytics detected: Google Tag Manager and Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 1 phone link and 0 email links.
Email authentication
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 80/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:turn5.com include:mail.zendesk.com -all”.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Hotjar and Microsoft Ads (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.
20 cookies set on arrival
20Opening the homepage sets 20 cookies, 1 of them by other companies (measured from a US location before any click).
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Osano
A consent management tool (Osano) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- Analytics
- Google Tag Manager
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 48 issues on extremeterrain.com, including 24 speed issues and 3 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
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