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exuviance.com website review
Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 81 checks
This review found 35 issues worth fixing on exuviance.com, 9 of them high impact, across 81 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #49,385 of 108,840 reviewed websitesbeats 49%
- #32,643 of 61,763 online storesbeats 41%
- #31,333 of 56,363 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 1.7 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.6 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 138 ms |
| May 30, 2026 | 140 ms |
| Jun 6, 2026 | 138 ms |
| Jun 13, 2026 | 140 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 130 ms |
| Jul 11, 2026 | 124 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 136 ms |
| Aug 1, 2026 | 137 ms |
| Aug 8, 2026 | 145 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 155 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 142 ms |
| Sep 19, 2026 | 142 ms |
| Sep 26, 2026 | 136 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 121 ms |
| Oct 17, 2026 | 119 ms |
| Oct 24, 2026 | 125 ms |
| Oct 31, 2026 | 127 ms |
| Nov 7, 2026 | 125 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.7 s
1.3 s
2.0 s
2.7 s
3.4 s
4.0 s
4.7 s
5.4 s
Speed
Render-blocking requests
1.4 s15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
500 ms · 432 KiB19 files are served with short cache lifetimes, so returning visitors download them again (432 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Curalate, Optanon and Klarna and others), adding 1.2 MB and 608 ms of main-thread time.
Reduce unused JavaScript
623 KiBAbout 623 KiB of JavaScript is downloaded but never used on this page.
Main-thread work: 3.3 s
A phone's processor spends 3.3 s on main-thread work while loading, 1.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,657 HTML elements
The page has 2,657 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 84 ms
84 msShopify costs a phone 84 ms of main-thread work and 383 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 150 ms. During a long task the page ignores taps.
Improve image delivery
34 KiB2 images could be 34 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
33 KiB33 KiB could be saved by minifying JavaScript.
Reduce unused CSS
22 KiBAbout 22 KiB of CSS is downloaded but never applied on this page.
Duplicated JavaScript
11 KiB11 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 6 ms
6 msYour server sent the HTML in 6 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 13.2 s
13.2 sThe page becomes fully interactive after 13.2 s. Good is under 3.8 s.
Largest Contentful Paint: 5.0 s
5.0 sYour largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Real-user CLS: 0.21
0.21For real visitors the layout shifts by 0.21 (75th percentile). Good is under 0.1.
Speed Index: 5.5 s
5.5 sVisually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.
Cumulative Layout Shift: 0.198
0.198The layout shifts by 0.198 while loading, so content jumps under the reader's thumb. Good is under 0.1.
First Contentful Paint: 1.8 s
1.8 sThe first text or image appears after 1.8 s on a phone. Good is under 1.8 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 138 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 119 ms
119 msReal visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.2 s
1.2 sReal visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 461 ms
461 msReal visitors wait 461 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 13% faster for real visitors
-13%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 168 ms
168 msScripts block the page for only 168 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 12.4 MB in 305 requests
12.4 MBYour homepage downloads 12.4 MB in 305 requests on a phone: media 9.5 MB (1), scripts 1.4 MB (79) and other files 856 KiB (115). Under 2 MB keeps phones on slow connections fast.
1 image below the first screen load straight away
1 image further down the page (38 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 3.5 g of CO₂ per visit
3.52 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.52 g of CO₂e: 422.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
ARIA role should be appropriate for the element (1 element)
ARIA role should be appropriate for the element: 1 element on the page fails this check, rated minor by axe-core.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
Title is short (10 characters)
Your title is only 10 characters: “EXUVIANCE®”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“” and “Give the gift of visible results.”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
164 internal links, 10 external
The homepage links to 164 pages on exuviance.com and 10 external pages.
4 checks passed
Canonical URL set
The canonical URL is https://www.exuviance.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.exuviance.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,025 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.exuviance.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
https://www.exuviance.com/collections/bestsellers, https://www.exuviance.com/policies/shipping-policy, https://www.exuviance.com/collections/all, https://www.exuviance.com/collections/age-reverse, https://www.exuviance.com/collections/exfoliators-peels and https://www.exuviance.com/collections/moisturizers and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
11 pages without an H1
https://www.exuviance.com/collections/bestsellers, https://www.exuviance.com/collections/all, https://www.exuviance.com/pages/offers, https://www.exuviance.com/collections/age-reverse, https://www.exuviance.com/collections/exfoliators-peels and https://www.exuviance.com/collections/moisturizers and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 58 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 38 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 422 words of copy
The homepage carries about 422 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Sign Up for Emails for 20% Off” and “Subscribe & Save for 15% Off”.
31 calls to action
The homepage has 31 calls to action, for example “Shop Our Bestsellers”, “Sign Up for Emails for 20% Off” and “Subscribe & Save for 15% Off”.
8 short forms
8 short forms (1 field at most) are right on the homepage.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
16 cookies set on arrival
16Opening the homepage sets 16 cookies, 2 of them by other companies (measured from a US location before any click).
22 other companies contacted
Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at exuviance.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Onetrust Consent Management · Forms · Klarna On Site Messaging · curalate.com · bazaarvoice.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on exuviance.com, including 15 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.