fabtraining.co.uk website review

102 files are served with short cache lifetimes, so returning visitors download them again (13.7 MB).

47 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.5 s.

10 images could be 10.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

8 third-party services load with your homepage (Google CDN, Google Tag Manager and askspot.ai and others), adding 3.2 MB and 971 ms of main-thread time.

About 255 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 910 ms faster on a phone.

About 1.1 MB of JavaScript is downloaded but never used on this page.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

Google CDN costs a phone 344 ms of main-thread work and 743 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).

A phone's processor spends 3.1 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

askspot.ai costs a phone 164 ms of main-thread work and 939 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Google Tag Manager costs a phone 206 ms of main-thread work and 503 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Cloudflare CDN costs a phone 63 ms of main-thread work and 695 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 94 ms. During a long task the page ignores taps.

Polyfills for old browsers add 43 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

3 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 26.9 s. Good is under 3.8 s.

Visually, the page fills in at 15.4 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

Your largest element takes 3.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Families and Babies (F.A.B) is a UK-registered charity prov…”. Most of its time is element render delay (2.5 s).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 17.4 MB in 198 requests on a phone: images 13.1 MB (22), scripts 3.0 MB (98) and fonts 497 KiB (9). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 4.93 g of CO₂e: 591.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 button has no accessible name, so screen readers announce just “button”.

6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 frames have no title, so screen-reader users cannot tell what they contain.

1 link inside paragraphs relies on colour alone to stand out.

All page content should be contained by landmarks: 12 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

3 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

No meta description, so Google writes its own snippet from whatever text it finds.

There are 2 <h1> headlines (“Welcome toFamilies And Babies” and “”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 95 pages on fabtraining.co.uk and 9 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://www.familiesandbabies.org.uk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.familiesandbabies.org.uk/shop, https://www.familiesandbabies.org.uk/about-us, https://www.familiesandbabies.org.uk/for-individuals, https://www.familiesandbabies.org.uk/for-businesses, https://www.familiesandbabies.org.uk/support-us and https://www.familiesandbabies.org.uk/news and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.familiesandbabies.org.uk/about-us, https://www.familiesandbabies.org.uk/for-individuals, https://www.familiesandbabies.org.uk/for-businesses, https://www.familiesandbabies.org.uk/support-us, https://www.familiesandbabies.org.uk/news and https://www.familiesandbabies.org.uk/infant-feeding and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

https://www.familiesandbabies.org.uk/for-individuals, https://www.familiesandbabies.org.uk/support-us, https://www.familiesandbabies.org.uk/news, https://www.familiesandbabies.org.uk/support-us/become-a-patron, https://www.familiesandbabies.org.uk/environmental-and-net-zero-policy and https://www.familiesandbabies.org.uk/courses-for-individuals and 5 others took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 658 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, LinkedIn Insight and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 17 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 20 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.