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fansbrands.cz website review

Visit site (opens in a new tab)Reviewed 11 November 202631 issues · 80 checks

This review found 31 issues worth fixing on fansbrands.cz, 14 of them high impact, across 80 checks. The most urgent: main-thread work: 20.4 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.1 s1.2 sMay 23Nov 71.3 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.8 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20261.9 s
Aug 22, 20261.8 s
Aug 29, 20261.7 s
Sep 5, 20261.6 s
Sep 12, 20261.5 s
Sep 19, 20261.5 s
Sep 26, 20261.5 s
Oct 3, 20261.5 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
383 ms160 msMay 23Nov 7193 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026270 ms
May 30, 2026265 ms
Jun 6, 2026277 ms
Jun 13, 2026285 ms
Jun 20, 2026297 ms
Jun 27, 2026301 ms
Jul 4, 2026307 ms
Jul 11, 2026315 ms
Jul 18, 2026323 ms
Jul 25, 2026339 ms
Aug 1, 2026348 ms
Aug 8, 2026357 ms
Aug 15, 2026330 ms
Aug 22, 2026294 ms
Aug 29, 2026249 ms
Sep 5, 2026209 ms
Sep 12, 2026205 ms
Sep 19, 2026202 ms
Sep 26, 2026199 ms
Oct 3, 2026201 ms
Oct 10, 2026194 ms
Oct 17, 2026186 ms
Oct 24, 2026188 ms
Oct 31, 2026189 ms
Nov 7, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fansbrands.cz (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fansbrands.cz at 1.4 s1.4 s
  2. fansbrands.cz at 2.9 s2.9 s
  3. fansbrands.cz at 4.3 s4.3 s
  4. fansbrands.cz at 5.7 s5.7 s
  5. fansbrands.cz at 7.2 s7.2 s
  6. fansbrands.cz at 8.6 s8.6 s
  7. fansbrands.cz at 10.0 s10.0 s
  8. fansbrands.cz at 11.5 s11.5 s

Speed

12 to fix39
  • Main-thread work: 20.4 s

    A phone's processor spends 20.4 s on main-thread work while loading, 5.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 1.5 s

    1.5 s

    Shopify costs a phone 1.5 s of main-thread work and 1.8 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 5,751 HTML elements

    The page has 5,751 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, OptiMonk and Klaviyo and others), adding 3.5 MB and 2.2 s of main-thread time.

  • Improve image delivery

    750 ms · 1.8 MB

    24 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused JavaScript

    760 ms · 176 KiB

    About 176 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 760 ms faster on a phone.

  • Render-blocking requests

    900 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Use efficient cache lifetimes

    600 ms · 165 KiB

    20 files are served with short cache lifetimes, so returning visitors download them again (165 KiB).

  • OptiMonk adds 480 ms

    480 ms

    OptiMonk costs a phone 480 ms of main-thread work and 708 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    500 ms · 40 KiB

    Polyfills for old browsers add 40 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 500 ms faster on a phone.

  • Google Fonts adds 8 ms

    8 ms

    Google Fonts costs a phone 8 ms of main-thread work and 721 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    160 ms · 68 KiB

    About 68 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 160 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 113 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 31.2 s

    31.2 s

    Your largest element takes 31.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “X Buď naším dalším vítězem! Setři a vyhraj VIP členství v h…”.

  • Time to Interactive: 32.2 s

    32.2 s

    The page becomes fully interactive after 32.2 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 769 ms

    769 ms

    Scripts block taps and scrolling for 769 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.189

    0.189

    The layout shifts by 0.189 while loading, so content jumps under the reader's thumb. Good is under 0.1.

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 171 ms

    171 ms

    Real visitors wait 171 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 721 ms

    721 ms

    Real visitors wait 721 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 29% faster for real visitors

    -29%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 270 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 27% faster for real visitors

    -27%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix50
  • Page weight: 6.9 MB in 442 requests

    6.9 MB

    Your homepage downloads 6.9 MB in 442 requests on a phone: images 3.8 MB (76), scripts 1.1 MB (169) and other files 957 KiB (117). Under 2 MB keeps phones on slow connections fast.

  • 15 images in older formats

    15 images (1.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    92 KiB

    1 image is downloaded at several times the size a phone draws it, for example fansbrands-black-friday-cz-mobile-web-use.webp at 1,254 px wide, shown at 348 px. Resized copies would save about 92 KiB.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 235.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

4 to fixGoogle 9295
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 144 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “Formula 1® E-shop | F1 Oblečení & Doplňky | FansBRANDS® – FansBRANDS® - CZ”.

  • 651 internal links, 22 external

    The homepage links to 651 pages on fansbrands.cz and 22 external pages.

7 checks passed
  • Meta description: 135 characters

    Your meta description is 135 characters: “Originální oblečení, kšiltovky a doplňky Formula 1® skladem. Produkty Ferrari, Red Bull Racing, Mercedes a McLaren s ry…”.

  • One H1 headline

    Your main headline reads: “O nás – FansBRANDS®”.

  • Canonical URL set

    The canonical URL is https://fansbrands.cz/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fansbrands.cz/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,710 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://fansbrands.cz/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 1 page slow to respond

    https://fansbrands.cz/collections/special-edition took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'getClientRects')”.

2 checks passed
  • Tap targets are thumb-sized

    134 of 134 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,331 words of copy

    The homepage carries about 1,331 words of visible text.

2 checks passed
  • 2 short forms

    2 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fansbrands.cz, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Klaviyo Email Marketing Sms · Gorgias Live Chat Helpdesk · Releasit Cod Fee · Judge Me Reviews · Optimonk Popup Cro A B Test · Gdpr Cookie Consent · Fansbrands Gyik Hub Reader · Deco Labels Badges · bogos.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Bootstrap
E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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