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fansbrands.es website review

Visit site (opens in a new tab)Reviewed 13 November 202627 issues · 80 checks

This review found 27 issues worth fixing on fansbrands.es, 11 of them high impact, across 80 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.1 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.4 s
May 30, 20262.4 s
Jun 6, 20262.3 s
Jun 13, 20262.4 s
Jun 20, 20262.5 s
Jun 27, 20262.4 s
Jul 4, 20262.5 s
Jul 11, 20262.5 s
Jul 18, 20262.3 s
Jul 25, 20262.4 s
Aug 1, 20262.3 s
Aug 8, 20262.4 s
Aug 15, 20262.3 s
Aug 22, 20262.2 s
Aug 29, 20261.9 s
Sep 5, 20261.7 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.5 s
Oct 17, 20261.4 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
386 ms158 msMay 23Nov 7184 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026305 ms
May 30, 2026315 ms
Jun 6, 2026320 ms
Jun 13, 2026328 ms
Jun 20, 2026360 ms
Jun 27, 2026338 ms
Jul 4, 2026347 ms
Jul 11, 2026328 ms
Jul 18, 2026311 ms
Jul 25, 2026312 ms
Aug 1, 2026311 ms
Aug 8, 2026316 ms
Aug 15, 2026304 ms
Aug 22, 2026264 ms
Aug 29, 2026227 ms
Sep 5, 2026205 ms
Sep 12, 2026194 ms
Sep 19, 2026194 ms
Sep 26, 2026199 ms
Oct 3, 2026203 ms
Oct 10, 2026211 ms
Oct 17, 2026206 ms
Oct 24, 2026189 ms
Oct 31, 2026187 ms
Nov 7, 2026184 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of fansbrands.es (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. fansbrands.es at 1.1 s1.1 s
  2. fansbrands.es at 2.1 s2.1 s
  3. fansbrands.es at 3.1 s3.1 s
  4. fansbrands.es at 4.2 s4.2 s
  5. fansbrands.es at 5.2 s5.2 s
  6. fansbrands.es at 6.3 s6.3 s
  7. fansbrands.es at 7.3 s7.3 s
  8. fansbrands.es at 8.4 s8.4 s

Speed

9 to fix73
  • Improve image delivery

    1.3 s · 1.8 MB

    26 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Main-thread work: 9.1 s

    A phone's processor spends 9.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 5,804 HTML elements

    The page has 5,804 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, OptiMonk and Klaviyo and others), adding 2.7 MB and 1.3 s of main-thread time.

  • Shopify adds 969 ms

    969 ms

    Shopify costs a phone 969 ms of main-thread work and 1.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 73

    73/100

    Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • OptiMonk adds 145 ms

    145 ms

    OptiMonk costs a phone 145 ms of main-thread work and 586 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Fonts adds 2 ms

    2 ms

    Google Fonts costs a phone 2 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    148 KiB

    About 148 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    132 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (132 KiB).

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    62 KiB

    About 62 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 16.2 s

    16.2 s

    The page becomes fully interactive after 16.2 s. Good is under 3.8 s.

  • Speed Index: 8.7 s

    8.7 s

    Visually, the page fills in at 8.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Black Friday: 20–50 % de descuento. VIP: 5 % adicional en p…”.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

11 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 183 ms

    183 ms

    Real visitors wait 183 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 518 ms

    518 ms

    Real visitors wait 518 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 40% faster for real visitors

    -40%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 305 ms to 184 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 44% faster for real visitors

    -44%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • Total Blocking Time: 48 ms

    48 ms

    Scripts block the page for only 48 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix50
  • Page weight: 6.5 MB in 492 requests

    6.5 MB

    Your homepage downloads 6.5 MB in 492 requests on a phone: images 3.4 MB (65), other files 1.1 MB (198) and scripts 1,017 KiB (162). Under 2 MB keeps phones on slow connections fast.

  • 17 images in older formats

    17 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    95 KiB

    1 image is downloaded at several times the size a phone draws it, for example fb-black-friday-artwork-mobile.webp at 1,254 px wide, shown at 348 px. Resized copies would save about 95 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (192 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.8 g of CO₂ per visit

    1.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 221.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

4 to fixGoogle 9296
  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 38 links without text

    38 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 109 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 3 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is long (73 characters)

    Your title is 73 characters, so Google will cut it off around 60: “Tienda Formula 1® | Ropa & Accesorios F1 | FansBRANDS® – FansBRANDS® - ES”.

  • 651 internal links, 23 external

    The homepage links to 651 pages on fansbrands.es and 23 external pages.

7 checks passed
  • Meta description: 138 characters

    Your meta description is 138 characters: “Ropa, gorras y accesorios originales de Formula 1® disponibles. Productos Ferrari, Red Bull Racing, Mercedes y McLaren …”.

  • One H1 headline

    Your main headline reads: “Sobre nosotros – FansBRANDS®”.

  • Canonical URL set

    The canonical URL is https://fansbrands.es/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://fansbrands.es/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,880 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://fansbrands.es/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'getClientRects')”.

2 checks passed
  • Tap targets are thumb-sized

    108 of 108 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix42
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,452 words of copy

    The homepage carries about 1,452 words of visible text.

2 checks passed
  • 3 short forms

    3 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 32 other companies contacted

    Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at fansbrands.es, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 5 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Optimonk Popup Cro A B Test · Klaviyo Email Marketing Sms · Judge Me Reviews · Fansbrands Gyik Hub Reader · pandect.es

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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