fareastteacompany.com website review

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

1 image could be 120 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

channel.io costs a phone 277 ms of main-thread work and 314 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 third-party services load with your homepage (channel.io, Klaviyo and Shopify and others), adding 794 KiB and 414 ms of main-thread time.

3 long tasks block the main thread while loading, the longest for 172 ms. During a long task the page ignores taps.

About 144 KiB of JavaScript is downloaded but never used on this page.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

7 files are served with short cache lifetimes, so returning visitors download them again (16 KiB).

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

Your largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Japanese teaware — cups, yunomi and a kyusu from Far East T…”.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 91 ms to 107 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 2.2 MB in 191 requests on a phone: other files 784 KiB (101), scripts 747 KiB (65) and images 462 KiB (13). Under 2 MB keeps phones on slow connections fast.

4 images further down the page (263 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

43 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 elements hidden from screen readers can still receive keyboard focus.

2 tap targets are too small or too close together to hit reliably with a finger.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

Elements with visible text labels do not have matching accessible names. (2 elements).

The homepage links to 170 pages on fareastteacompany.com and 4 external pages.

Your homepage links to https://fareastteacompany.com/blogs/fareastteaclub/tagged/fukuoka, https://fareastteacompany.com/blogs/fareastteaclub/tagged/ibaraki, https://fareastteacompany.com/blogs/fareastteaclub/tagged/kagoshima and https://fareastteacompany.com/blogs/fareastteaclub/tagged/mie, which answer with an error. Visitors hit a dead end and search engines drop them.

/, https://fareastteacompany.com/fr and https://fareastteacompany.com/de all use the title “Japanese Green Tea | FETC 1892 - FAR EAST TEA COMPANY”. Search engines can't tell which page to show for a search, so each competes with the others.

https://fareastteacompany.com/fr and https://fareastteacompany.com/de use the same meta description. A description written for each page earns more clicks.

https://fareastteacompany.com/ja and https://fareastteacompany.com/zh have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 823 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.