farranhardware.com.au website review

About 353 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.

17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

A phone's processor spends 4.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

The page has 2,887 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 124 ms of main-thread work and 454 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

7 third-party services load with your homepage (Google Tag Manager, Shopify and Google/Doubleclick Ads and others), adding 767 KiB and 258 ms of main-thread time.

9 long tasks block the main thread while loading, the longest for 225 ms. During a long task the page ignores taps.

About 27 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 110 ms faster on a phone.

3 images could be 122 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.8 s. Good is under 3.8 s.

Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 422 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

3 images have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.3 MB in 271 requests on a phone: other files 956 KiB (141), scripts 829 KiB (64) and images 271 KiB (23). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Drawer_icon_6a8075ef-d501-41b5-86e7-d28d23de7d15.png at 1,000 px wide, shown at 180 px. Resized copies would save about 36 KiB.

3 images (138 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.66 g of CO₂e: 79.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

ARIA input fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

ARIA toggle fields must have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 19 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

4 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3, h3 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

Your title is 67 characters, so Google will cut it off around 60: “Farran Hardware - Premium Hardware & Kitchen Solutions in Australia”.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

Your <h1> is empty.

The homepage links to 156 pages on farranhardware.com.au and 2 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/, https://farranhardware.com.au/products/8g-x-16mm-zinc-plated-countersunk-screws, https://farranhardware.com.au/products/ball-bearing-drawer-slide-pair-400mm-soft-close, https://farranhardware.com.au/collections/all, https://farranhardware.com.au/collections/drawers-slides and https://farranhardware.com.au/collections/pull-out-bins and 3 others all use the title “Farran Hardware - Premium Hardware & Kitchen Solutions in Australia”. Search engines can't tell which page to show for a search, so each competes with the others.

https://farranhardware.com.au/products/8g-x-16mm-zinc-plated-countersunk-screws, https://farranhardware.com.au/products/ball-bearing-drawer-slide-pair-400mm-soft-close, https://farranhardware.com.au/collections/all, https://farranhardware.com.au/collections/drawers-slides, https://farranhardware.com.au/collections/pull-out-bins and https://farranhardware.com.au/collections/kitchen-soloutions and 2 others use the same meta description. A description written for each page earns more clicks.

https://farranhardware.com.au/collections/all, https://farranhardware.com.au/collections/drawers-slides, https://farranhardware.com.au/collections/pull-out-bins, https://farranhardware.com.au/collections/kitchen-soloutions, https://farranhardware.com.au/collections/cutlery-tray-inserts and https://farranhardware.com.au/collections/laundry have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 53 found) and read each the way a search engine does.

10 images failed to load on a phone, for example https://farranhardware.com.au/cdn/shop/files/drawers-slides.png?v=672.

15 of 71 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

Social proof on the homepage: 2 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

The homepage carries about 737 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.