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farsali.com website review

Visit site (opens in a new tab)Reviewed 6 November 202638 issues · 82 checks

This review found 38 issues worth fixing on farsali.com, 11 of them high impact, across 82 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s4.5 sMay 16Oct 314.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.7 s
May 23, 20264.7 s
May 30, 20264.6 s
Jun 6, 20264.6 s
Jun 13, 20264.6 s
Jun 20, 20264.6 s
Jun 27, 20264.6 s
Jul 4, 20264.7 s
Jul 11, 20264.7 s
Jul 18, 20264.7 s
Jul 25, 20264.7 s
Aug 1, 20264.7 s
Aug 8, 20264.7 s
Aug 15, 20264.7 s
Aug 22, 20264.7 s
Aug 29, 20264.7 s
Sep 5, 20264.8 s
Sep 12, 20264.8 s
Sep 19, 20264.7 s
Sep 26, 20264.7 s
Oct 3, 20264.6 s
Oct 10, 20264.6 s
Oct 17, 20264.6 s
Oct 24, 20264.6 s
Oct 31, 20264.7 s
Real-visitor tap response (INP)75th percentile, phones
130 ms110 msMay 16Oct 31120 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026122 ms
May 23, 2026118 ms
May 30, 2026112 ms
Jun 6, 2026112 ms
Jun 13, 2026112 ms
Jun 20, 2026115 ms
Jun 27, 2026121 ms
Jul 4, 2026128 ms
Jul 11, 2026125 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026120 ms
Aug 8, 2026120 ms
Aug 15, 2026121 ms
Aug 22, 2026119 ms
Aug 29, 2026120 ms
Sep 5, 2026116 ms
Sep 12, 2026114 ms
Sep 19, 2026113 ms
Sep 26, 2026112 ms
Oct 3, 2026113 ms
Oct 10, 2026117 ms
Oct 17, 2026120 ms
Oct 24, 2026118 ms
Oct 31, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of farsali.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. farsali.com at 0.6 s0.6 s
  2. farsali.com at 1.2 s1.2 s
  3. farsali.com at 1.7 s1.7 s
  4. farsali.com at 2.3 s2.3 s
  5. farsali.com at 2.9 s2.9 s
  6. farsali.com at 3.5 s3.5 s
  7. farsali.com at 4.1 s4.1 s
  8. farsali.com at 4.6 s4.6 s

Speed

10 to fix50
  • Reduce unused JavaScript

    4.2 s · 958 KiB

    About 958 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.2 s faster on a phone.

  • Use efficient cache lifetimes

    2.1 s · 395 KiB

    33 files are served with short cache lifetimes, so returning visitors download them again (395 KiB).

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Klaviyo and eesel.ai and others), adding 1.8 MB and 945 ms of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    650 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Google Tag Manager adds 467 ms

    467 ms

    Google Tag Manager costs a phone 467 ms of main-thread work and 772 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    410 ms · 125 KiB

    About 125 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 410 ms faster on a phone.

  • Legacy JavaScript

    400 ms · 52 KiB

    Polyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 400 ms faster on a phone.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Klaviyo adds 171 ms

    171 ms

    Klaviyo costs a phone 171 ms of main-thread work and 513 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    260 ms · 60 KiB

    60 KiB could be saved by minifying JavaScript.

  • Improve image delivery

    200 ms · 18 KiB

    2 images could be 18 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 158 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify CSS

    40 ms · 6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.1 s

    5.1 s

    Real visitors wait 5.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 5.1 s

    5.1 s

    Real visitors see the first content after 5.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 26.3 s

    26.3 s

    Your largest element takes 26.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 26.3 s

    26.3 s

    The page becomes fully interactive after 26.3 s. Good is under 3.8 s.

  • Speed Index: 11.4 s

    11.4 s

    Visually, the page fills in at 11.4 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 4.6 s

    4.6 s

    The first text or image appears after 4.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 301 ms

    301 ms

    Scripts block taps and scrolling for 301 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 122 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.7 s to 4.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 580 ms

    580 ms

    Real visitors wait 580 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 296 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 296 requests on a phone: scripts 2.3 MB (117), other files 866 KiB (128) and images 133 KiB (26). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7793
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 9 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9286
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (243 characters)

    Your meta description is 243 characters; Google truncates after about 160, so the end of your pitch is cut.

  • One H1 headline

    Your <h1> is empty.

  • 52 internal links, 9 external

    The homepage links to 52 pages on farsali.com and 9 external pages.

5 checks passed
  • Title: 43 characters

    Your title is a healthy 43 characters: “Thoughtfully formulated self-care – FARSÁLI”.

  • Canonical URL set

    The canonical URL is https://www.farsali.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.farsali.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.farsali.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 1 page without an H1

    https://www.farsali.com/products/unicorn-essence-antioxidant-serum has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    5 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 5 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 5 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 18 small tap targets

    18 of 32 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 10 third-party cookies

    10 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “$ is not defined”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix79
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 126 words

    The homepage has only about 126 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SIGN UP”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Shop”, “SHOP NOW” and “Contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at farsali.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
10 Shopify Products;Shopify;Shopify Plus
Hosting
Shopify

Company

Headquarters
Copiague

Upkeep, stack, hiring and company data from programmable.info

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