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fast-rite.com website review

Visit site (opens in a new tab)Reviewed 6 November 202616 issues · 90 checks

This review found 16 issues worth fixing on fast-rite.com, 1 of them high impact, across 90 checks. The most urgent: 2 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

91A

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fast-rite.com (opens in a new tab)
Live view · interaction off

Speed

100

  • Improve image delivery

    24 KiB

    1 image could be 24 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused JavaScript

    21 KiB

    About 21 KiB of JavaScript is downloaded but never used on this page.

  • Reduce unused CSS

    17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare CDN), adding 76 KiB and 0 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed

  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100. That is in Google's “good” band (90 and up).

  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 94 ms of it running JavaScript. That is comfortably low.

  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

100

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

6 checks passed

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.1 s

    1.1 s

    Your largest element renders in 1.1 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Fast-Rite is the OEM Optimizer® for Quality Industrial Comp…”.

  • Speed Index: 1.1 s

    1.1 s

    Visually, the page fills in at 1.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 1.1 s

    1.1 s

    The page is fully interactive after 1.1 s.

Images and page weight

100

  • About 0.2 g of CO₂ per visit

    0.17 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.17 g of CO₂e: 20.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed

  • Page weight: 612 KiB in 17 requests

    612 KiB

    Your homepage downloads 612 KiB in 17 requests on a phone: images 417 KiB (11), fonts 101 KiB (2) and HTML 53 KiB (1). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9695

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed

  • Every image has alt text

    All 23 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 44 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284

  • Title is short (29 characters)

    Your title is only 29 characters: “Fast-Rite International, Inc.”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://fast-rite.com/sitemap_index.xml, so Google discovers your pages only by following links.

  • 13 links with vague text

    13 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 113 internal links, 16 external

    The homepage links to 113 pages on fast-rite.com and 16 external pages.

5 checks passed

  • Meta description: 129 characters

    Your meta description is 129 characters: “We are The OEM Optimizer™. Driving component cost savings through engineering custom solutions while optimizing spend m…”.

  • One H1 headline

    Your main headline reads: “Fast-Rite is the OEM Optimizer® for Quality Industrial Components & Management”.

  • Canonical URL set

    The canonical URL is https://fast-rite.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Corporation, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed

  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (765 words), so crawlers that don't run JavaScript still read it.

Other pages

100

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.

7 checks passed

  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed

  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    19 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix79

  • 1 broken external link

    1 link to other sites is dead, for example https://www.linkedin.com/comp%E2%80%A6-rite-international/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed

  • Served over HTTPS

    The homepage is served over HTTPS (fast-rite.com).

  • Valid certificate (32 days left)

    The certificate from Let's Encrypt · YE1 verifies for fast-rite.com and is valid for another 32 days.

  • http:// redirects to https

    http://fast-rite.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    fast-rite.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    fast-rite.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed

  • Domain is 28 years old

    28 years

    fast-rite.com was registered in Apr 1998 through Wild West Domains, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2028

    fast-rite.com is registered until Apr 2028.

Content and conversion

3 to fix81

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 8-field form

    Your longest form asks for 8 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 536 words of copy

    The homepage carries about 536 words of visible text.

5 checks passed

  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact” and “REQUEST QUOTE”.

  • 22 calls to action

    The homepage has 22 calls to action, for example “Contact”, “Request QuoteRFQ” and “Request Quote”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

2 to fix65

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be fast-rite.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 65/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:50204144.spf02.hubspotemail.net -all”.

Privacy and tracking

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed

  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics

Upkeep, stack, hiring and company data from programmable.info

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  • Ranked channels, outreach sequences and content angles
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