feedpetsuk.co.uk website review

6 images could be 238 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

About 34 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 97 ms of main-thread work and 368 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

2 third-party services load with your homepage (Shopify and shop.app), adding 398 KiB and 102 ms of main-thread time.

3 files are served with short cache lifetimes, so returning visitors download them again (5 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 5.0 s. Good is under 3.8 s.

Visually, the page fills in at 4.1 s (Speed Index). Good is under 3.4 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 314 requests on a phone: other files 974 KiB (150), scripts 499 KiB (141) and images 322 KiB (7). Under 2 MB keeps phones on slow connections fast.

feedpets-wiejska-brand.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

1 image (162 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

4 images further down the page (168 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 elements use ARIA attributes their role does not allow, which confuses screen readers.

4 tap targets are too small or too close together to hit reliably with a finger.

3 elements hidden from screen readers can still receive keyboard focus.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

2 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Your meta description is 256 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 114 pages on feedpetsuk.co.uk and 5 external pages.

Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

Your homepage links to https://4nhn11-us.myshopify.com/collections/wiejska-zagroda-wet-dog-food, which answers with an error. Visitors hit a dead end and search engines drop it.

https://4nhn11-us.myshopify.com/collections/dog-food-and-treats, https://4nhn11-us.myshopify.com/collections/dry-and-semi-moist-dog-food, https://4nhn11-us.myshopify.com/collections/wet-dog-food, https://4nhn11-us.myshopify.com/collections/dog-treats, https://4nhn11-us.myshopify.com/collections/puppy and https://4nhn11-us.myshopify.com/collections/cat-and-kitten and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 51 found) and read each the way a search engine does.

15 of 37 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 443 words of visible text.

Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 6 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.